Told by Jamon, a retired police officer who runs a contracting business with his son. This is what a lead watches while their assessment report builds, before they register for the workshop. Invisible Funnel version (pay only if it was worth it), v8, October 1, 2026. A paid version also exists.
One thought per line, the way it's spoken. Lines in color are other people talking.
[ON SCREEN: Your report is being built right now. While it finishes, watch this.]
Two months.
That's all it took.
Two months, and we went from barely keeping the lights on...
To booked six months out.
Just the other day, we actually had to turn off our advertising.
Not because of what you think.
Not because it wasn't working.
Because it was working too well.
Too well.
More work, more money, more opportunity coming at us than we can handle.
So much we had to stop.
Slow down.
Build the systems to keep up.
We're on the radio.
We've got a jingle.
We've got a TV spot running right now, here in Indianapolis.
None of this existed two months ago.
Me.
A retired cop.
The handyman.
It seems like just yesterday I was lying awake wondering if we'd make it to the end of the month.
Now?
Financially, we're doing better than my wildest expectations.
The guy I was back then...
Man.
He'd never believe it.
And it's all happening right in the middle of this AI thing everybody's scared to death of.
Now here's the part that sounds crazy.
I'm up in Carmel, Indiana, redoing some guy's backyard.
He comes out barefoot.
And I come this close to punching him in the face.
Then he disappears.
I honestly think I made him up.
Then I turn around...
And poof.
He's right back where he was.
Like he just popped back into existence.
Laptop under his arm.
And what he shows me on that screen changes everything.
Sounds strange, I know.
But it's true.
So if you own a business, stick around.
Because what he found in my business...
What caused this whole shift...
I almost guarantee it's sitting right there in yours too.
It's been there the whole time.
You just don't know where to look.
But I'll show you.
Let me tell you how it happened.
So there I am.
Down on one knee in the clay.
Shovel in my hand.
Sweat running into my eyes.
We're building the guy a gazebo. Beds, grading, the whole back half of his yard.
Back door slaps open.
Cop habit. You read a man before he gets to you.
Hands first. Then feet.
This guy?
Barefoot.
Hair going six directions. Shirt he slept in.
Looks like he just rolled off a park bench.
Does he even live here?
He walks right up.
Doesn't say hello.
Stands over me while I'm down in the hole.
Points at my truck.
T-J-O-A-T?
Nobody's ever gonna find you.
I stop digging.
My jaw locks up.
Hands down at my sides in fists.
Dirt still on the knuckles.
He's telling me my baby's ugly.
To my face.
In his bare feet.
Who the hell does this guy think he is?
Alright.
Calm down.
I'm a retired cop.
I don't do that.
But you gotta understand where my head was that morning.
Twenty minutes before that, I'm in the truck.
Running the numbers for the fiftieth time.
Trying to figure out how we make it again this month.
Busiest we've ever been.
And still barely keeping the lights on.
Maybe we make it this month.
But what about next month?
And now it's AI this, AI that.
Google's putting AI answers right on top.
We could barely get found before.
Now there's a whole new wall in front of us.
If they can't find us, they don't call.
If they don't call, we don't make it.
Nobody's ever gonna find us.
It's like one of those algebra problems from high school.
The kind with no answer.
And I've been trying to solve it for weeks.
Every angle.
Every night.
Nothing.
I've got the heel of my hand pressed into my forehead like I can push the answer out.
I'm about ready to lose it.
Then... wait.
I actually laugh out loud.
I'm an idiot.
Just call him.
Every time anything's ever gone sideways, I've called one man.
Forty years in the trades. He's seen it all.
He's always had the answer.
Always.
He'll know.
I kill the radio and lay it all out.
Don't even stop for air.
Pull up to a red light. Empty intersection.
And I'm done.
Nothing.
Come on, man.
Come on.
If I ever needed you, it's right now.
Then his voice cracks.
He clears his throat like that's gonna cover it.
I got nothing, buddy. Nothing. And if you figure it out, you call me first. Promise me.
He's scared.
The guy who's never been scared of anything.
He's scared.
I hang up.
Light goes green.
Goes red again.
I'm still sitting there.
Dumbfounded.
All the years I've known that man, I've never heard him like that.
Never.
And if he doesn't have the answer...
Maybe there isn't one.
Then some guy behind me lays on his horn.
I floor it.
Almost clip a guy coming the other way.
Heart going like I ran up a flight of stairs.
Hands locked on the wheel.
And the whole rest of the drive, one thing.
My son.
Chase has had this thing since he was a kid.
He's always loved taking stuff apart to see how it all fits together.
Back when he's nine, our garbage disposal dies.
So I tell him we'll figure it out together when I get back from the store.
I guess I'm at the store too long.
Because when I walk back in...
It's fixed.
Mounted. Rewired. Running.
He's nine.
You get it?
He's nine.
I'm standing there in my own kitchen thinking, alright.
We've got something here.
So when he grew up, we built a company around it.
We called it The Jack of All Trades.
That's our actual last name, Jack. So it worked out.
Pretty cool, right?
T-J-O-A-T.
That's what's on the side of my truck.
And it worked.
It worked so well I couldn't get out from under it.
Phone ringing.
Me on a ladder at seven at night, thinking about the twelve things I didn't get to.
You want to grow, but you can't grow, because growing takes time and there isn't any.
Four kids.
Trying to be a husband in there somewhere too.
You keep the crew small to protect the margin.
And you just work.
The work, I can handle.
It's the nights.
Eleven o'clock, lying there, mind racing.
Trying to make it all add up.
That's what eats you.
It's like you're drowning.
But with a smile.
Not telling anybody.
Not even my son.
This business is his dream.
And every month, I wonder if this is the one where I lose it for him.
That's what I'm carrying when I pull into that driveway.
And now this guy.
Barefoot.
Standing over me while I'm working in this hole.
Saying the thing I can't stop thinking, right out loud.
Nobody's ever gonna find you.
And telling me he's got the answer.
I just called the man who knows everything.
He had nothing.
So who does this guy think he is?
I'm kneeling down there in the hole, thinking, I could just walk out right now.
Load the truck, leave the job, go home.
Or I could put him on the ground first.
Then load the truck, leave the job, and go home.
But man.
You know what?
I'm so glad I didn't do either one.
Not punching that guy turned out to be the best decision I ever made.
He keeps talking.
I keep nodding.
The way you nod when you've already stopped listening.
I'm back at that red light.
I'm back in bed at eleven o'clock last night, mind racing.
I'm anywhere but that yard.
And at some point I look up...
And he's gone.
Nobody there.
Just me, the shovel, and a hole in the ground.
Man, am I going crazy?
Is all this getting to me that much?
Now my brain's making people up?
I'm losing it.
Then I turn around...
And poof.
He's right back where he was.
Corny grin on his face.
Laptop under his arm.
I gotta show you something.
I climb out of the hole.
Wipe my hands on my jeans.
Look at the screen.
And there's my business.
Except it isn't.
[ON SCREEN: the real before and after]
It's our name.
It's our work.
But it looks like the company I'd call if my own house needed fixing.
I read it again.
And again.
All those years of doing it right.
And there it is.
Finally looking like what we actually are.
Okay.
Okay.
Now he's got my attention.
And when he sees it, that corny grin goes full manic.
Good. I've got one more thing to show you.
He says, that thing on your truck.
TJOAT dot net.
What does that even stand for?
I say, the Jack of All Trades.
And he says, you know nobody on earth is ever gonna figure that out.
And nobody's gonna remember it, that's for sure.
I think we can do better.
And he turns the screen.
GottaCallJack dot com.
I just stand there.
Staring at it.
Nothing.
Where is this guy going with this?
Then...
It hits me like a truck.
That's effing genius.
I don't even need a phone number.
All they gotta remember is they gotta call Jack.
Nobody's ever gonna find you.
That's what he meant.
And it wasn't just the truck.
He wasn't talking about my website.
He meant my business.
So, nice guy that I am, I waive my fee right there.
The gazebo, the beds, the grading. All of it.
About twelve thousand dollars.
For a business our size, that's a big payday.
Don't think twice.
A few minutes ago, I was ready to put this guy on the ground.
Now?
I'm all in.
I'd be crazy not to be.
We set up a couple of real sit-downs.
And those two meetings, man.
They changed my life.
Everything I told you at the start?
That's where it happened.
Here's what that looks like now.
Somebody calls and we miss it?
They get a text back within moments of hanging up.
A job wraps up, and a few days later the customer gets a real note from us.
Her name. Her deck. Asks if the grandkids have been out on it yet.
Not one of those please-review-us things.
Just, thank you. We appreciate you.
I never touch any of it.
It just runs.
And that morning in the truck?
AI burying us.
Nobody's ever gonna find us.
Now we're on the radio.
We're on TV.
Doesn't matter what pops up in some search box anymore.
Everybody already knows.
Gotta call Jack.
And believe me...
They do.
Remember when I couldn't grow because there was no time?
Now there's no time because we're growing.
I've got to hire people.
Got to figure out how to get bigger without turning into one of those outfits where nobody cares.
That's my problem now.
And I'll take that one every single day of the week.
Now.
I know what you're thinking.
Because I thought it too.
Sure, Jamon. Good for you.
Some guy wandered out of a house and fixed your life.
What's that got to do with me?
Here's what.
That barefoot guy made millions by the time he was twenty-four.
I know. You've heard that one.
So here's the part that made me pay attention.
He lost it.
All of it.
Living in his parents' place at thirty-two.
And he built it all back doing it for other people's businesses.
One client at a time.
Now he's figured out how to do in an afternoon what used to take him a year.
That's what was on that laptop.
Not a website.
Twenty years of learning what makes a person want to give you money.
Done in an afternoon.
In his backyard.
While I was digging a hole.
So why am I telling you all this?
Because like I said, what he found in my business that afternoon...
It's sitting right there in yours too.
You just can't see it from the inside.
Nobody can.
It takes the eyes of somebody who's spent twenty years doing this.
The devil's in the details, as they say.
And with AI, in his hands, those details turn into big changes.
Fast.
That's why he runs workshops for business owners.
They're small.
Just a handful of people like you and me.
Here's how it works.
In a few moments, you'll see a button.
When you do, click it, choose the day that works best for you, and fill out the information on the next page.
That'll hold your spot.
But it doesn't mean you're in.
Every seat gets real time.
So you'll see where to share your website on the page where you register.
Don't worry if you don't have one.
You need to be there more than anybody.
If there's space, and he sees where he can help you in a big way, you'll get an email.
Subject line: You're in.
The date, the time, everything you need to know.
Then you show up.
And they go mining your business for gold.
And when they hit it...
You're gonna feel exactly what I felt in that backyard.
Staring at that laptop.
Seeing what my business could finally be.
The kind of feeling where I'm standing there, mid-job, and I hear myself say...
That invoice we just sent over?
Tear it up.
Now tell me more.
And here's what makes it even better.
There'll be other owners there getting the same treatment.
Every time they strike gold in somebody else's business...
You'll catch yourself thinking, wait.
We could use that too.
That's another nugget you get to take home.
Straight to your bottom line.
Now, it isn't free.
But how you pay for it?
That's the best part.
I've never seen anybody do this.
Here's what I mean.
Think about your favorite restaurant.
You know you're going there tonight.
All day, it's sitting in the back of your mind.
Then you finally sit down, you order your food, and it comes out.
And it's even better than you thought it would be.
Even better than the last time.
And only after that do you ever see the bill.
And you're more than happy to pay.
It was amazing.
You can't wait to come back.
That's exactly how this works.
You come.
You go through the whole workshop.
And at the end, you get asked one simple question.
Was it worth your time?
If you say yes, you pay.
Same as that bill at the restaurant.
Happy to.
And you walk out with everything you need to change your business.
If you say no?
No worries.
They tell you exactly what to do, and you don't pay a dime.
You still walk out with everything.
Why do it that way?
He told me himself.
I'd rather have your trust than your money.
All the risk is on his shoulders.
None of it's on yours.
Which means he's got to over-deliver.
Every time.
That's how it should be.
I don't think it could be any more fair than that.
So what's the investment?
Look.
I handed over a twelve-thousand-dollar job for what I saw on that laptop.
And I knew even at that, I was getting a steal.
So if I told you this workshop was gonna cost a serious chunk of change, it'd still be a no-brainer.
But it's not.
This is gonna sound crazy when I tell you.
It's just 97 bucks.
And only if you walk out saying it was worth it.
That's about what a Starbucks coffee costs you a day.
For one month.
That's a no-brainer if I ever saw one.
And let's be honest here...
Every week something comes up.
Equipment goes down. Something runs out. A price goes up. A bill you forgot comes due.
And you spend way more than $97 without thinking twice.
I know I do.
So why would you ever think twice about this?
Click the button below.
Choose your day.
Fill out the next page.
Register right now.
Remember, there are only so many seats.
And they fill up.
Make sure one of them is yours.
Then keep your eyes peeled for that email.
Trust me. You're gonna want to be there.
Oh.
And my guy?
I called him.
First.
Like I promised.
Told him everything.
He goes quiet again.
Different quiet this time.
Then he goes,
When's the next workshop?
And to think...
My first instinct was to punch that guy.
Load up my truck and go home.
Instead, I stayed and listened.
Everything that's happened since came down to that one decision.
Now the same decision is in front of you.
Click the button.
Register right now.