Each one shows what it looks like where people would actually see it: Facebook, a banner, a newsletter, a podcast, YouTube, and a sponsorship.
The pictures are concepts, drawn to show the idea. The words are first drafts.
Already built
1. The Assessment
The fear: AI is changing how customers find a business. Most owners can't see it happening.
The click: find out if AI recommends you.
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Your next customer won't Google you. They'll ask AI. Will it say your name? Find out in 2 minutes.
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Will Your Business Survive The AI Shift?
Find Out Free
Facebook and Instagram feed
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Newsletter text adAsk ChatGPT who's best at what you do in your town. If your name isn't on the list, this 2-minute assessment shows why, and what to do about it. Take it free.
Podcast host read (30 seconds)Try this tonight. Open ChatGPT and ask who's the best at what you do, in your town. Did it say your name? Almost half your customers are asking it that question right now. Go to [url]. Answer a few questions, and you'll see exactly where you stand and what to do about it.
YouTube pre-roll (the first 5 seconds, before Skip)A thumb typing "best roofer near me" into ChatGPT. The answer loads. A voice: "Before you skip, is your business on this list?"
SponsorshipSponsor the local chamber of commerce newsletter with a member perk: a free AI check for every business on their list.
Where it lands: the assessment, which is already built. See the demo. Who it pulls: owners who are worried. It's the best fit for paid ads aimed at owners.
New
2. The Driveway
The story: a retired cop turned contractor almost punches a barefoot stranger. The stranger turns out to be the guy who saves his business.
The click: you have to see what happened.
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He was two seconds from putting this guy on the ground. Then he saw what was on the screen.
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Watch What Happened
Watch Now
Facebook and Instagram feed: a 15-second video, frozen on the fist
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Newsletter text adA retired cop. A barefoot stranger walking up his driveway. A fist halfway up. Then the stranger turned his phone around, and nothing was the same. Watch episode one. It's 3 minutes.
Podcast host read (30 seconds)Quick story. A contractor, a former cop, sees a barefoot guy walking up his driveway. "Hey man. Hey man." He's got his fists ready. Then the guy holds up his phone, and the contractor says it was the best thing that ever happened to his business. What was on the screen? Go to [url] and watch. It's three minutes.
YouTube pre-roll (the first 5 seconds, before Skip)Bare feet on a driveway. "Hey man. Hey man." A hand closing into a fist. Cut to black: "He almost did it."
SponsorshipPresenting sponsor of a blue-collar or trades podcast. The host tells the story in their own words and sends listeners to watch.
Where it lands: episode one (about 3 minutes), then the question: "Are you the kind of person who invests in yourself when you see the right opening?" Two buttons: I Own A Business, or I Want To Be The Guy With The Laptop. Who it pulls: the curious crowd with money, plus owners. It's the best fit for video: YouTube, Facebook, podcasts.
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3. We Already Built Yours
The move: we pick 20 businesses in one category in one town, and rebuild their websites before anyone asks.
The click: is mine one of them?
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We picked 20 gyms in Arlington and rebuilt their websites. Nobody asked us to. Is yours one of them?
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We Built Your New Website. Want To See It?
Find Yours
Facebook and Instagram feed, aimed at one town
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Newsletter text adWe did something a little strange. We picked 20 local businesses and rebuilt their websites, without being asked. If you own one of them, it's waiting for you. Type your business name and see.
Podcast host read (30 seconds)Here's a weird one. A team in Arlington picked twenty local businesses and built each of them a brand-new website, for free, without telling them. If you own a business around here, yours might be one. Go to [url], type in your name, and see what yours could look like.
YouTube pre-roll (the first 5 seconds, before Skip)A tired homepage on screen. It wipes into a sharp new one. Text: "We already built yours."
SponsorshipSponsor a local business association's monthly meeting. Members walk in to find their own new homepage printed and waiting at their seat.
Where it lands: a page where you type your business name. If yours is one of the 20, you see a preview, and your email unlocks the full mock-up. If it isn't, you can request one, which is the assessment. Who it pulls: owners, through pride. It's the same work as your research practice runs, so every practice mock-up becomes ad inventory.
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4. Nominate A Business You Love
The move: once a month, a local business gets a free makeover, picked by the people who love it, and we film the whole thing.
The click: nominate your favorite spot, then follow along.
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Maximum Leverage
Sponsored
Which Arlington business deserves a free makeover? You pick. We do the work, and film every minute of it.
maximum-leverage.com
Nominate Your Favorite Local Business
Nominate
Facebook and Instagram feed, aimed at one town
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Newsletter text adGot a coffee shop, a barber, or a gym you'd fight for? Nominate them for a free makeover. We pick one a month, do the whole thing with them, and you get to watch it happen. Nominate a business.
Podcast host read (30 seconds)Who's your favorite local business, the place you'd hate to see disappear? Go to [url] and nominate them. Every month, one business gets a full makeover for free, and you get a front-row seat to the whole thing.
YouTube pre-roll (the first 5 seconds, before Skip)An owner opens an envelope: "You've been nominated by your customers." She covers her mouth. Text: "Who would you nominate?"
SponsorshipPresenting sponsor of a local newsletter's "Local Love" section. Readers nominate, and the newsletter covers the winner.
Where it lands: a nomination form (your name, email, the business, why you love it). Nominators get the episodes. Each nominated owner gets a "you've been nominated by your customers" email, which leads into the workshop invitation. Who it pulls: the curious crowd, who then bring owners in. It's the best fit for local newsletters, local podcasts, and community pages.
How They Fit Together
The Assessment is built and pulls worried owners, so it's ready to test first.
The Driveway pulls the curious crowd with money, and owners, through the story.
We Already Built Yours pulls owners through pride, and it uses work you're already planning to do.
Nominate pulls the community, and turns customers into the people who bring owners in.