The Workshop · Locked October 9, 2026

The Offer: The $1,997 Version

Locked October 9, 2026, slides 1 through 101, with the close in its final order. One price, $1,997 a month, flat, no initiation fee; the first eleven today get the four fast action bonuses. Version B pricing ($4,997 to start, then $997 a month) is an alternate deck, at the end. Each slide carries its notes (The point, bullets, Spoken) and, from slide 66 on, its checks.

The flow: this is what we do · three videos (Jim, Al, Bruce) · the name · the meeting (see it, say it, sit down) · your story · the business you always saw · your website · repeat business · off your plate · the Inner Circle, the right eyes · you steer, we drive · the stack, $25,402 · the step-down, one screen · get started for just $1,997 · the month · email me, take action now · what happens next · the first eleven · unstoppable traffic · the Command Center · found money, the checks game · custom solutions, Priceless* · the restack, $35,902 · simple math · the asset · Jamon · the crossroads · this is about you · you're worth it · now is the moment · the time is now, never alone again.

Fixed after the lock, October 9, 5:06 am: slide 15 restored to the October 2 version (three arguments and the picture) with the consultation line stacked as the fourth, value $3,994 as spoken · the house metaphor is out of the deck entirely (the empty house slide, the houses on the component titles, and the house wording on 24 and 41); it goes on the to-do list to bring back later, if at all · slide 33: "I've been paid over $30,000 to write one webinar" · slide 40: the workshop label fits its box.

Open, none blocking: the slide 79 visual (placeholder) · "Greg Davis" in slide 52's notes, spelling and permission · slides 20 to 22 carry their October 8 notes; the revised notes are on the to-do list · Hormozi's spoken line on slide 91: "this is what month one builds."

The record: the decisions log and the verbatim talk-through live beside this deck. Rules: the Marketing seed prompt, v1.52.

The Offer · slides 1–101 (locked)

I want you to see this.
This is what we do.

Slide 1 · Text The turn to the videos Locked

The point: Turn the room's attention to the proof.

I want you to see this
This is what we do
Then stop talking and press play

Spoken: "Before I tell you anything about what you get, I want you to see this. Because this is what we do."

[Video: Jim's bread, the explainer video]

Jim

Slide 2 · Video Video one: Jim Locked

The point: Let the first video do the explaining.

Jim first: the room already knows him
Play it, no talking over it
File from Jimmy

[Video: Al's company, the explainer video]

Slide 3 · Video Video two: Al Locked

The point: A second, completely different business.

"Let me play another one."
Al: a lender in Indianapolis, named only with his okay

Spoken: "Let me play another one."

[Video: Bruce, the explainer video]

Bruce

Slide 4 · Video three Notes changed

The point: A third, completely different business.

"And another one."
Keep each video short, unless the room is loving it
If they are, let it play, then: "Is that enough? You get it?"

Spoken: "And another one."

Do you get it?

Slide 5 · The question Notes changed: carries what slide 6 used to say

The point: They get it. This is what we do.

Let them answer it in their heads
A lot of people will come at you saying "we do websites"
We're here for your business, not just a cool new look
We change things the way Apple changes things. That's our mission

Spoken: "Do you see that? Do you get it? This is what we do. A lot of people might come at you and say, 'We do websites.' But we're here for your business, not just to give you a cool new look. We change things the way Apple changes things. That's our mission."

And here's how.

Slide 7 (becomes 6) · Into the offer

Spoken: "And here's how."

INTRODUCING

Your Maximum Leverage Business Breakthrough

Everything you watched, built into your business. You steer. We drive.

Slide 8 · Text The name Locked

The point: This is the moment everything changes.

That moment is right now
It's the moment everything changes
Walk them through how it goes down

Spoken: "That moment is right now. It's the moment everything changes. So let me walk you through how it goes down."

COMPONENT ONE

The Meeting That Changes Everything

Remember Jamon? It starts the same way.

Slide 9 · Text Component one Locked

The point: It starts the way Jamon's did.

Remember Jamon?
Yours starts the same way
The meeting that changes everything
Here's what to remember about it

Spoken: "First, remember Jamon, and the meeting we had with him? That's where yours starts too. It's the meeting that changes everything. And here's what I want you to remember about it."

See It. Say It. Sit Down.

Slide 10 · Text How it starts Locked

The point: The three steps, from yes to the meeting.

See it: your new website, and what we already found
Say it: react, answer pointed questions, take your time
Sit down: you pick the date, nothing to do but get excited
By then, a lot has changed
In the meeting, the new goes live and the old gets switched off

Spoken: "See it: before we ever meet, you see your new website, and what we've already found. Say it: you react to it, and answer some pointed questions. Take as long as you want, and tell us everything, so we can make the best decisions before we sit down. Sit down: you pick the date, and there's nothing else to do on your end but get excited. By then we'll have made a lot of changes. And in that meeting, we move everything you were doing into its new home. The new stuff goes live, in the real world, for the first time. The old stuff gets switched off."

[Screenshot: the talk-it-out page Jimmy sent him, on a phone]

He spent four and a half hours on it.

Slide 11 (becomes 10) · Let me tell you about my chiropractor Changed

The point: The talk-it-out page, and how deep people go when it's easy.

"Let me tell you about my chiropractor"
He's got his schedule, I've got mine, so I sent him this page to talk through everything
I didn't even know it would do this
When I checked in, he'd spent four and a half hours on it
That's the experience I want you to have: give it all to us, at your leisure

Spoken: "Let me tell you about my chiropractor. He's got his schedule, I've got mine. So I sent him this page, so he could just talk through everything we'd need. I didn't even know it would do this. When I checked in, he'd spent four and a half hours on it. That's the experience I want you to have. Give it to us at your leisure. Give it all to us. Feel free to do the same. It's only going to make everything better."

HERE'S EXACTLY WHAT THAT LOOKS LIKE

• Your new website, second version: rebuilt from everything you told us.

• Explainer videos for every part of how you work, made to blow you away.

• Your story, drafted and ready to dig into: from a business that does a thing to one that changes lives through what it does.

• New features you'd never have thought of, modeled on the best sites in your industry, to make things easier for you and your customers.

• Your follow-up, built and ready to install, so customers come back and rave about you.

• Your numbers, read: where your customers come from, where the weak spots are, and how to raise every sale.

• What you want off your plate: plans ready for your thumbs-up, and the bigger ones mapped out together.

Slide 12 · Visual What that looks like Locked

The point: What's waiting for them when they sit down.

Moving into the house of your dreams
We walk you through every room
Some of the remodeling is already done
It is yours
Story: the one I'm most excited about

Spoken: "Imagine you're moving into the house of your dreams. We walk you through every room and show you what's there. Some of the remodeling is already done. So it doesn't just feel like it's yours. It is yours." On the story bullet: "Personally, that's the one I'm most excited about."

AND HERE'S WHAT THAT DOES

• You stop carrying your whole business around in your head.

• You see how every piece fits together, and why it works.

• The first time you see your new website, you smile. It's your new home, and you want to brag about it.

• You have a home base, everything working, nothing to worry about.

• You walk out knowing exactly what happens next, because what we can do, we've already started.

• It's a fresh start, and a day you won't forget.

Slide 13 · Visual What that does Locked

The point: How that meeting feels.

This is where we lay the foundation
The first of many
I'm excited just talking about it

Spoken: "This is where we lay the foundation, and it's the first of many. I'm excited just talking about it."

"I just trusted Jimmy. In two two-hour calls, he did what would've cost me twenty grand and months with an agency. Now I'm booked. I'm running radio ads. I'm doing things at a scale I never thought I'd hit."

— Jamon, Jack of All Trades

Slide 14 · Visual Jamon, in his words Locked

The point: Proof: it happened for Jamon.

He came to us for one job
Jimmy showed up with all his excitement
It turned out to be true
His business is transformed, for good

Spoken: "He came to us for one job. Jimmy showed up with all his excitement, and it turned out to be true. His business is transformed, for good."

• Jamon, in his words: what would've cost him twenty grand and months with an agency.

• He waived his fee for the contracting work he did for Jimmy.

• A couple of months later: booked six months solid.

• My consultations were $1,997 each. This is at least two of them: $3,994.

Value: $3,994

Slide 15 · Hold The value Restored

The point: What the meeting is worth. Every argument from the October 2 slide, plus the one he added October 8. The picture is the October 2 picture.

Jamon: twenty grand in his words, and he got far more
He waived his fee for the contracting work he did for Jimmy
A couple of months later: booked six months solid
Not his excitement: my consultations, $1,997 each, at least two. Call it $3,994

Spoken: "Jamon said he'd have paid twenty thousand dollars, and clearly he's gotten way more than that. He waived his fee for the work he did for Jimmy. A couple of months later, booked six months solid. If I called that the value, I'd be underselling it. But let's not go off his excitement. When I do marketing consultations, they're $1,997 each, and this is at least two of them. So call it $3,994. Fair?"

Remember Jim?

Slide 16 · Text Remember Jim? Locked

The point: Bring Jim back.

"Remember Jim? Of course you do."

Spoken: "Remember Jim? Of course you do."

His story changed what his business was selling.

Slide 17 · Visual What his story did Locked

The point: What his story unlocked.

He was losing money on every box
We unlocked the transformation his business really delivers
Same bread, same oven

Spoken: "We took him from losing money on every box to unlocking the real transformation his business delivers. Same bread. Same oven."

Now it's your turn.

Slide 18 · Text The turn Locked

The point: Turn it to them.

"Now it's your turn."
"Let me tell you how."

Spoken: "Now it's your turn. Let me tell you how."

COMPONENT TWO

Your Story, Told to Sell

The one change that makes every other change possible.

Slide 20 · Text Component two

Every business tells people what they do. Almost none tell people why it matters.

HERE'S EXACTLY WHAT THAT LOOKS LIKE

• What you're really selling, found and put into words. Not your product, but the change it makes in people's lives.

• Your story, written for you, from the words you spoke on your talk-it-out page.

• The mission at the heart of your business, told in a way people can feel.

• Your price, reset to match the change you make in people's lives.

• Your customers' own words, gathered and turned into echoes of your mission.

• Your story, put to work everywhere: your website, your video, your emails, and every conversation.

Slide 21 · Visual What that looks like Changed

Done for you: you talk, we write. Order: what you sell, the story, the mission, the price, the proof, everywhere.

AND HERE'S WHAT THAT DOES

• You never have to figure out what to say about your business again.

• When someone asks what you do, you light up, because you get to tell them about the lives you change.

• People know you for the lives you change, not just the thing you sell.

• You stand in a category of one.

• Your prices feel right, and people are grateful to pay them.

• Your best customers send you new business, because they feel connected to your mission.

Slide 22 · Visual What that does Changed

Order: relief, you light up, known for the lives you change, category of one, prices, referrals. For the second, spoken: "Instead of 'I own a pizza shop,' it's 'I bring people together and create moments they'll never forget. We just do it through pizza.'"

• It's never been less than $7,500 to sit down with one person and flesh out their story.

• Very few people can do it, and it's exhausting work. We do it for you.

• Remember Jim? His story took him from losing $4.58 on every box to $33,000 more a year. And that was just the beginning.

Value: $7,500

Slide 23 · The value Jim restored

The point: Three ways to see the story's worth, then $7,500.

The rate: never less than $7,500 for one person's story
Who can do it: very few, it takes a super geek, and it's exhausting
What the room saw: Jim, from losing $4.58 a box to $33,000 more a year
When it's done right, it spreads through a whole industry

Spoken: "It's never been less than seventy-five hundred dollars to sit down with one person and flesh out their story. Very few people can do it, and it's exhausting. And remember what it did for Jim? He went from losing $4.58 on every box to $33,000 more a year, and that was just the beginning. Fair?"

COMPONENT THREE

The Business You Always Saw In Your Head… Finally, It's Yours

Your story is the foundation. Now we build on it.

Slide 24 · Component three Changed

The point: Story first; now everything else gets built on it.

Your story is the foundation; everything else is built on it
Jamon, Jim, everyone we just showed you
Yours will be uniquely yours, built from everything we found about you

Spoken: "So we start with your story. Now we build everything else on top of it. Your story is the foundation, and everything else is built on it. Jamon. Jim. Everyone we just showed you. Yours is going to be uniquely yours, built on everything we found about you."

HERE'S EXACTLY WHAT THAT LOOKS LIKE

• Your new website, finished and live, built from the mockup you picked, around your story.

• Your story, told in video, with real emotional impact.

• Explainer videos for everything that matters: how you do it, how customers work with you, what sets you apart.

• Every feature that makes the best sites in your industry work, applied to yours, whether you know about it or not.

• A new logo, colors, and type, built for the business you run now.

• Even a new address, if where your site lives isn't the right one.

• Your new look on everything: your truck, your sign, your invoices, your cards, your shirts.

Slide 25 · What that looks like Changed

The point: Your story sings through everything on the site.

Built from the mockup you picked, around your story and your mission
Video, text, visuals: whatever positions you the way you should be in your market
Features above the standard, whether you know about them or not
A new domain, like Jamon's: is the address right? It will be
New look, new everything

Spoken: "Your new site, built, finished, and live, from the mockup you picked, around your story. We take your story, your mission, and the way your business transforms lives, and it sings through everything on your site: video, text, visuals. Explainer videos for everything important about your business; a studio charges $2,500 a pop for those. Every feature that makes the best sites in your industry work. A new logo. Even a new domain. Part of the face of Jamon's new business was something he never thought about: a new address. Is where your website lives the right place? We'll make sure it is. New look, new everything."

AND HERE'S WHAT THAT DOES

• Your business finally looks exactly the way it should for what you deliver. You see it and think, "That's me. That's what we do."

• You pull up your own site and catch yourself smiling.

• What you love is what you get. No polite "yeah, it's great" while you wish it were different.

• New customers take you seriously the moment they land, because you stand apart from a sea of lookalikes.

• Your customers send people to it: "Have you seen this site?"

• And the pride you felt the day you opened comes back.

Slide 26 · What that does Changed

The point: How it feels: you finally look like what you deliver.

Recognition: "That's me. That's what we do."
Delight: you catch yourself smiling
Honesty: what you love is what you get; no being too kind to say what you'd change
Respect and referrals: you stand apart, and people send others to it
Pride: like the day you opened
Like walking into a house and thinking, "I love this place. I want to stay, and I want to come back."

Spoken: "Your business finally looks exactly the way it should for the value you deliver. You're going to see it, feel it, and know: that's me, that's what we do. You'll pull up your site and catch yourself smiling. And you know when someone shows you something, all excited, and in your head you're thinking, 'yeah, but nah,' but you're too kind to say it? That's not here. What you love is what you get. People take you seriously from the moment they land, because you stand apart from a sea of lookalikes. Your customers will be saying, 'Have you seen this site?' And you'll feel it, just like you did the day you started the business."

• A site redesign alone, from a basic agency, runs $6,000 to $7,000.

• Jamon's redesign and new name changed his business. People don't need his number. They just remember, "I gotta call Jack." No agency does that.

• Every part of your business explained in video. Before AI, those would run you $2,500 a pop.

Value: $3,250

Slide 27 · The value

The point: Three real scenarios, then a number that's obviously low.

The industry standard: a basic redesign alone, $6,000 to $7,000
What the room saw: Jamon's redesign and name changed his business; no agency does that
What's only possible now: videos for everything, at $2,500 a pop before AI
Then $3,250, said out loud as a lowball

Spoken: "Just a site redesign from a basic agency is going to run you six, seven thousand dollars. But Jamon? The redesign, along with the new name, changed the nature of his business. Now people just remember, 'I gotta call Jack.' No agency does that. Now add everything in your business explained through video. Before AI, those would run you twenty-five hundred dollars a pop. So when I say the value of this work is $3,250, you see I'm lowballing you hard. There's no way that would happen at that price."

It looks like the business you've become.

Now let's make it sell.

Slide 28 · The handoff Notes changed

The point: From how it looks to how much more money it makes.

Now: how much more money you make
More people turned into customers, doing nothing else
For a marketer, this is the exciting part

Spoken: "Now that we know how amazing you're going to look, let's talk about how much more money you're going to make. How you're going to turn more people into customers, doing literally nothing else. For me as a marketer, that's the exciting stuff. So let's dig in."

Jamon's website.

Before
[Jamon's old site]

After
[GottaCallJack.com]

Now it's your turn.

Slide 29 · Opens component four Notes changed

The point: Same business; booked six months out.

Before: struggling
After: booked six months out
Whatever that means in your industry, that result is coming for you

Spoken: "Jamon, before and after. Before, struggling. After, booked six months out. That's the effect of what we're talking about right now. Whatever that means in your industry, that's what's coming. It's your turn."

COMPONENT FOUR

Your Automated Website Conversion Machine

More customers from the same traffic, every day, with no more work.

Slide 30 · Component four Changed

The point: The words and the paths that turn visitors into customers.

Story, look, features, videos: done
Now the words that persuade
And the paths people take to buy

Spoken: "Component number four: your automated website conversion machine. More customers from the same traffic, every day, with no more work. We've already talked about your story, the look, the features, the videos. Now we're talking about the words that persuade, and the paths people take that lead to your bottom line."

HERE'S EXACTLY WHAT THAT LOOKS LIKE

• Every page written to persuade, with paths that lead people to buy.

• Every leak found and fixed: the places people get lost that you didn't even know were there.

• Your social proof, gathered and placed exactly where people hesitate: your customers' words, photos, and the moments that matter.

• Your offer, thought through and laid out to make you the most money, like Jamon's good, better, best.

• Headlines that pull them in, stories that hold them, and a pace that's easy to read.

Slide 31 · What that looks like Changed

The point: The persuasion, done to expert standards.

Words and paths: every page written to convert
Leaks: blind spots we find and patch, so more clients arrive from what looks like nothing
Social proof: we search for it and ask you for it: client photos, moments, images that make you look amazing
Your offer: Jamon's good, better, best is one example of how much the numbers can change
Headlines pull them in, stories hold them, proof wows them, the offer makes no feel silly
Hosting bullet removed

Spoken: "Every page on your website will be written to persuade. Every leak, every place people get lost, we'll find and fix, so more clients arrive from what looks like nothing. All the amazing things your customers say, the photos, the moments that matter: give them to us, and we'll place them exactly where they belong in the persuasion. Your offer, thought through and laid out to make you the most money. Jamon's good, better, best is one example. Headlines will suck them in. Stories will keep their attention. Social proof will wow them. And the offer will make them feel silly for not saying yes."

AND HERE'S WHAT THAT DOES

• You never have to touch the back end of your website again. Every change goes through an expert marketer's eyes, so it never turns into clutter.

• You wake up to new business that came in overnight. Where there used to be three, now there are fourteen.

• Your offer is so good, people just hope they're not left out.

• Your site looks great, and it sells like crack.

• And it keeps getting better. The first jump is dramatic. Then 10 becomes 12, then 14, and you can't remember it ever being 10.

Slide 32 · What that does Changed

The point: Relief first, then the money, then it compounds.

Never a webmaster again: changes go through an expert's eyes, no clutter
Three customers become fourteen, and you wonder why
An offer people hope they get into
It sells
Once it's done, iteration only improves it

Spoken: "You never have to touch the back end of your website again. Those moments where you think, 'Oh, this would look good'? They get applied through an expert marketer's eyes, or not. A lot of websites are cluttered because people keep piling on. Not you, ever again. You wake up and think, 'Whoa, normally we'd have three people. Now we've got fourteen. Why?' Because of this piece of your house. And once it's done, it only gets better. The first pop is dramatic. Then ten to twelve, twelve to fourteen, and one day you look back and can't believe it was ever ten."

• Just the words: conversion copy runs $1.50 to $4.00 a word. A five-page site is about 2,500 words. At the lowest rate, $3,750.

• A copywriter who's actually good runs $6,000 to $8,000, if you can find one. Even with AI, it's time, craft, and art.

• I've been paid over $30,000 to write one webinar.

• Just 20% more customers, each one basically tripling what they spend after a change like Jamon's good, better, best: for most businesses, several thousand dollars a month.

• Copy is one person. Conversion is another. Someone who does it all for $5,000 doesn't exist.

Value: $5,000

Slide 33 · The value Changed

The point: Four real anchors, then $5,000 as conservative as humanly possible.

The words alone, at the lowest rate: $3,750
A good copywriter: $6,000 to $8,000, if you find one
What I've been paid: over $30,000 to write one webinar; Jimmy and I have both built ones that made millions
The math: 20% more customers plus good, better, best is several thousand a month
Copy and conversion are two different people; all of it for $5,000 doesn't exist
Jamon's "booked six months out" lives on slide 29

Spoken: "How much is that worth? I've paid copywriters as much as I've been paid as one: over $30,000 to create a webinar. A copywriter who's good, who can take your vision and turn it into copy that converts? You won't find one for less than six to eight thousand dollars, and if you do, send them to me. Even with AI, this takes time, craft, and art. Now think about your customers. Imagine just 20% more coming in, and each one basically tripling what they spend, like Jamon's good, better, best. For most businesses, that's several thousand dollars a month. And copy is one person; conversion is another. Someone who does all of it for $5,000 doesn't exist on this earth. So when I say the value here is $5,000, I'm being as conservative as humanly possible. Fair?"

So now they're buying.

What happens after that?

Slide 34 · The handoff Changed

The point: From the first sale to the next one.

Now they're buying
What happens after that?

Spoken: "So now they're buying. What happens after that?"

COMPONENT FIVE

Automatic Repeat Business

Every customer, a raving fan who comes back again and again.

Slide 35 · Component five Changed

The point: Nothing changes except more results: customers who come back.

Your story shines; your site looks like a million bucks; the consult gave you the skinny
Now: how do we create a raving fan?
Jim didn't know people came back for his bread over and over; he'd never thought of a subscription
That's the most basic example; there's much more

Spoken: "We've made your story shine. We've made your website look like a million bucks. Now, like the conversions, nothing changes except more results. Right now, every sale matters. So how do we create a raving fan? How do we get people to do business with you again and again, effortlessly? For Jim, it was as simple as this: he didn't even know people came back to buy his bread over and over, and he never thought about a subscription. He just didn't know. That's the most basic example. There's so much more."

Slide 36 · Picture only: Jamon's follow-up, running Moved earlier (was 38)

The point: What we installed for Jamon: set it and forget it.

Installed once; set it and forget it
People started raving, reviewing, and sending others
Unique to each customer's experience: only possible with AI

Spoken: "Here's what's running in Jamon's business. We installed it, and it was literally set it and forget it. People started raving, sending reviews, sending more people. And every message was unique to that customer's experience. That's what you can do now with AI that you couldn't before. Now that's happening in yours, unique to what you do."

HERE'S EXACTLY WHAT THAT LOOKS LIKE

• What happens after the sale, turned into a science: what we send, when, and why. Installed and run by us.

• Every message written for you, in your voice, and unique to each customer's experience.

• Every new lead and missed call answered in minutes.

• A follow-up sequence that turns more estimates into jobs.

• What other customers say, in front of every customer: reviews, testimonials, and stories.

• The other things you do, shown to customers who didn't know you do them.

• Offers timed to each customer: the next purchase, the upgrade, the add-on they'll want.

Slide 37 · What that looks like Changed

The point: The follow-up, done right.

What do we send them after they buy?
How do we keep the conversation going?
What do they see about what others have said?
What do they see about the things you do that they don't know you do?
You're an accountant? There's a higher level of experience your clients don't know exists

Spoken: "It begins with follow-up. What do we send them after they buy? How do we keep that conversation going? What do they see about what other people have said? What do they see about the other things you do that they don't know you do? How do we keep that conversation going so they pay attention and come back? That's what we do here."

AND HERE'S WHAT THAT DOES

• You never write another follow-up, and every customer is still taken care of.

• Estimates you'd have written off turn into jobs.

• Your customers become raving fans: you're the place they go.

• They come back again and again, and spend more every time.

• Reviews and referrals keep rolling in, without you lifting a finger.

• And you see what every customer is really worth over time. It changes how you think about your business.

Slide 38 · What that does Changed

The point: Relief, then fans, then a new way of seeing your customers.

Relief: no more writing follow-up
Fans: once you have "your place," you spend more there (comics, hobby shops)
Back again and again, buying more, spending more each time
Reviews and referrals on their own
A part of marketing you never gave much credit, and there's a lot of money in it

Spoken: "You know how once you find your place, the shop you go to for cards or comics, that's where you go, and you spend more? That's how your customers are going to feel. They come back again and again, buy more, and spend more every time. It's going to open your eyes to a part of marketing you maybe never gave much credit, beyond 'yeah, we've got to follow up.' There's a lot of money there. And it's going to make you think very differently about the value of your customers over time."

Slide 39 · Picture only: the loop New slide (picture from the old value slide)

The point: What comes back, with no more effort.

Buy, thank you, review, buy again, refer a friend
Around and around, on its own

Spoken: "Buy. Thank you. A review. They buy again. They send a friend. Again and again, and you don't lift a finger."

• The software isn't the expensive part: a customer database runs about $500 a month.

• My first one cost $5,000 just to sign, then $500 a month: $5,500 before a single follow-up was written.

• Someone to find what works, make it work, and keep improving it: only top marketers do that, for high fees or a cut of your business.

• If I taught it at a weekend workshop, the ticket would run a couple thousand dollars, plus your hotel. Then you'd still have to do it all yourself.

Value: $2,497

Slide 40 · The value Changed (was 39)

The point: Valued as if you only learned it; we do it all.

One more transaction from a returning customer: you know what that's worth
Software: about $500 a month; my first cost $5,000 just to sign
The work: finding, tracking, and improving what works is top-marketer work
A weekend workshop to learn it: a couple thousand, plus the hotel, then you implement
We're doing it all, and we already know what works; $2,497 understates it

Spoken: "How much is that worth? You know what one more transaction from a customer coming back is worth to you. The software isn't expensive; you can get a CRM for five hundred bucks a month. But someone to look at what's working, make it work, track it, and keep making it better? That's work only the highest-level marketers do, at very high fees or a percentage of your business. Here's the fairest way I can frame it. If I taught you this at a weekend workshop, the ticket would be a couple thousand dollars, plus your hotel. You'd leave with the notes, and then you'd have to go do it. We're doing it all for you, and we already know what works. So when I say the value is $2,497, I'm really understating it. Fair?"

COMPONENT SIX

Off Your Plate

The things you wake up every day not wanting to do. Gone.

Slide 41 · Component six

Spoken: "So far we've talked about the things that excite me as a marketer, the things that make you money. But I know as a business owner, there are things you wake up every day not wanting to do, but you have to. So let's get some stuff off your plate. You ready? Yes or yes? Remember Maestro's? There's literally no time to answer the phone. So we built a virtual person at the register who takes the orders. Now he never has to get on the phone. He makes the pizza. I know the feeling. Tell us the one thing you want gone, and that gets done first."

HERE'S EXACTLY WHAT THAT LOOKS LIKE

• Every call answered, day or night, like Maestro's: questions answered and orders taken, without you or a person on payroll.

• Your calendar, booked automatically: an appointment setter that doesn't need to be a person.

• Your inbox, by voice: "Anything important?" "Four things." Say your replies; the routine gets handled, and you see what you need to see.

• Estimates on the fly, built the way you do them.

• Invoices sent and payments followed up, so you're never chasing money.

• Your books, kept: ask "what does that mean?" and get the answer.

• All of it in one place, and the one thing you want gone most, done first.

Slide 42 · What that looks like

Notes: no pride needed, it just gets done · "F QuickBooks. You've got AI QuickBooks now."

AND HERE'S WHAT THAT DOES

• Tomorrow is easier and lighter, and you feel it right away.

• You stop living on your phone.

• No more wondering what you missed. Every email, message, and follow-up, accounted for and fed to you when you want it.

• There's no level of what you don't know that can hurt you. Ever.

• Money comes in on time. Tax day is just another day.

• And it's about you: your peace of mind, as the person taking all the risk.

Slide 43 · What that does Highlight moved to the low hum (John's pick)

The low hum: no one got into business to make pizza and know how to do the books, reconcile accounts, or pay the taxes
"I don't know accounting." Ask what anything means and dig as deep as you want, at no cost. It's all available, and no loss of pride
This is about your life, your well-being, as the person taking all the risk

• A bookkeeper. A receptionist. Someone to take the orders. What if just one of them didn't cost you anything?

• One person, one month: a receptionist, full time, is $3,161.

• And this one never clocks out or calls in sick.

Value: $3,161

Slide 44 · The value Fit fixed: shorter bullets, nothing past the edges

That's not the end of the story. That's the beginning.

So how does it keep getting better?

Slide 45 · The handoff

COMPONENT SEVEN

The Maximum Leverage Inner Circle

AI plus the right eyes, making it better and better.

Slide 46 · Component seven

This IS Maximum Leverage.

Slide 46a · Words

Slide 46b · The training's loop An eye inside the magnifying glass: the right eye

The Right Eyes.

• Straight A's. A 4.0. Then Duke University.

• Many of my friends went on to Harvard and Yale, to become lawyers and doctors.

• Every dollar of what I know came out of my own pocket: $20 for a course, up to $25,000 for a weekend mastermind.

Slide 46c · The right eyes

HERE'S WHAT'S GONNA GET DONE

• Every other week, the Inner Circle, always the same night and time: bring something cool to share or a problem to solve.

• Once a month, your own meeting: you shoot us straight first, the good and the bad.

• Then we look at what was, what we did, and how it's running, and make it better.

• The wins, shown live: the commercial that just went up, and what it did.

• One place to send changes, any time. Emergencies, you call.

Slide 47 · What gets done

Spoken (opening): "So with those eyes, here's what gets done."

AND HERE'S WHAT THAT DOES

• Every big decision you make comes with the confidence of someone who's done it for decades, and made eight figures doing it.

• Every month, you see something new built and working in your business.

• You're in a room full of owners like you, and there's magic in that energy: every win sparks new ideas and new inspiration.

• You steer your business, and it goes where you point it.

• You start thinking bigger than you ever have, and anything starts to feel possible.

Slide 49 · What that does Not talked through yet

• Masterminds like this run $10,000 to $25,000 a year.

• Every month, something new gets built, tested, and kept in your business: the churn that creates money.

• Every win in the room becomes an idea for yours.

• And it compounds: each change builds on the last.

Value: Priceless

Slide 50 · The value New picture: the right eyes, AI, the loop, kept into their business, every month

You Steer. We Drive.

Doing it yourself is slow.

Hiring someone, you hand it off and hope, fingers crossed.

This one, you never let go of the wheel.

Slide 51 · You steer, we drive

The Meeting That Changes Everything$3,994

Your Story, Told to Sell$7,500

The Business You Always Saw In Your Head$3,250

Your Automated Website Conversion Machine$5,000

Automatic Repeat Business$2,497

Off Your Plate$3,161

The Maximum Leverage Inner CirclePriceless

Total value$25,402

Slide 52 · Everything Back to $25,402

The Step-Down · one screen, seven clicks, replacing the old slides 53 to 65

Total value

$25,402

Worth it even if all it did was replace one salary.

$15,000

Because with AI, what took weeks takes days.

$10,000

Because we want you to be one of the businesses this transforms.

Get started for just

$1,997

After The Reveal · the month

$1,997 a month.

• The same fee, every month.

• No initiation fee.

• What we build today pays you next month, and the month after that.

New slide, right after the reveal · The month New

The point: The yes is made. Now the terms, plainly: monthly, flat, nothing up front.

$1,997 for the first month, and the same exact amount every month after
Most businesses like this charge a big initiation fee. We don't
Front-loading it would mean we don't believe it keeps paying you. We do
What we do today is worth the same tomorrow, next month, and the month after

Spoken: "That's $1,997 for your first month. And every month after that, it's the same exact amount. Normally, a business like this charges you a big initiation fee up front. We're not going to do that. Front-loading it would mean we don't believe this keeps paying you, and we do. What we do today is going to be worth just as much next month, and the month after that."

Email me.

To: [the address]

Subject: I'm in

Tell me what you're excited to start on, and the best number to reach you.

Take action now.

Slide 66 · Email me Changed

"Take action now" across the bottom. "The one you circled" is out (you called it overdone).

Here's what happens next.

Slide 67 · What happens next

Unchanged.

But that's not all.

FIRST 11 TODAY

Slide 68 · The first eleven Changed (spoken)

"But that's not all. For the first eleven people, here's what else is going to happen."

FAST ACTION BONUS ONE

Unstoppable Traffic

Customers from everywhere, all the time.

Slide 69 · Bonus one Changed (spoken)

Your philosophy of one: if that one source dried up, most businesses wouldn't know what to do. It happened to you, a rude awakening, and you vowed never again. "I'm going to do that for you."

Bread.

Extreme health.

Every podcast, channel, and partner that serves it can send you customers.

Slide 70 · The lens Changed, your pick

Remember Jim: his story unlocked what he's really doing. Through that lens, podcasts, YouTube, websites, his top 100 partners. A hundred streams that never slow down, as the foundation.

HERE'S EXACTLY WHAT THAT LOOKS LIKE

• Every podcast, YouTube channel, and website that serves the people who want what you really give, found and named.

• Your top 100 partners, found, with the outreach to go after them.

• Your ads and marketing pieces, planned: who they speak to, and where they run.

• Your funnel, mapped: the lead capture pages, and every step that turns a lead into a customer.

• 100 streams of traffic as your foundation, mapped out, then expanding from there.

• Every piece put in place, so your business can't be stopped.

Slide 71 · What that looks like Changed

Open: this used to say "planned and handed over, not built and run." You said "map it out, put it in place." Done for them now?

AND HERE'S WHAT THAT DOES

• Customers come from so many places, you'll have to click on one to see where they came from. And there it is, because everything's tracked.

• You know the exact path that turns each stream into clients, and what each one needs.

• You see your business more clearly than anyone else can.

• You choose who you work with, because people are raising their hands from everywhere.

• Your business becomes something buyers want, and something worth leaving to your kids.

• Relationships that last 20, 30 years: an asset time can't stop.

• Growth becomes a choice.

Slide 72 · What that does Changed

Open: "go to the back now" in the notes. Is there a sign-up table, or is this for another version?

• An agency: up to $5,000 just to set up each one, Facebook, YouTube, Instagram, then a cut of every ad dollar, and they want you spending as much as possible.

• A marketer on staff who really brings customers: six figures, at least. About $19,700 for just three months.

• Traffic you own: no monthly bill. Even one small source is just more money.

• The traffic course I sold, with none of me in it: $2,000.

Value: $2,000

Slide 73 · The value Changed

Spoken, on the last bullet: "I sold this as a course. I put it on CDs, you'd buy it, log into a membership site, and get the course. None of me. That was $2,000. It doesn't even include me. And this is me, doing it with you. But let's lowball it for fun."

I wrote "the traffic course." Is that what the course was, or should it be named?

We've talked about your whole business.

Now, the numbers that run it.

Slide 74 · The handoff Changed

FAST ACTION BONUS TWO · REMEMBER JIM'S DASHBOARD?

Your Command Center

The Screen That Tells You Everything

Right now, how do you know if this month is good?

Slide 75 · Bonus two

HERE'S EXACTLY WHAT THAT LOOKS LIKE

• Your core numbers on one screen, and nothing else.

• Each one explained: why it matters, where it comes from, and what drives it higher.

• The handful of numbers that drive your sales and profit, found: your version of "supersize it."

• Every stream tracked, so it updates itself.

• Your growth rate, month to month, right there.

Slide 76 · What that looks like Changed

AND HERE'S WHAT THAT DOES

• It's the first thing you want to see every morning.

• You know how your business is doing, and the growth rate it's on.

• You watch it keep growing, and you know everything you're doing matters.

• Every decision comes with confidence.

• You catch the little things while they're still little, and fix them.

• You start asking bigger questions, like why "supersize it" makes you more money, and where else you can create that.

Slide 77 · What that does Changed, you liked it

The open line is gone; the set ends on the bigger questions.

• What I paid for mine: $3,500.

• A consultant charges $3,500 to $7,000 for a dashboard wired to live sources.

Value: $3,500

Slide 78 · The value

Unchanged. You said the illustration looks good.

[Visual: once you can see the numbers, you see money everywhere]

And once you can see it, you start seeing money everywhere.

Slide 79 · The handoff Changed

A box for the visual, as you asked. We'll work out the picture later.

FAST ACTION BONUS THREE

Found Money

The other side of the coin. It's already there.

Slide 80 · Bonus three Changed

The point: Traffic brings customers in; found money is what's already sitting there.

Remember Jim's inserts: a box that cost $5 to send became profit on every box
When your story changes, people don't just buy a pizza. Their life changes, their family grows stronger. That opens up levels of revenue: "when you have your pizza, the best kind of X looks like this"
"Pizza's just an example"

Spoken: "Found money. It's the other side of the coin from traffic. Remember Jim's inserts? A box that cost him five dollars to send became profit on every single box. Now let's find those opportunities for you, and much more. When your business goes from 'people buy pizzas from us' to 'when people buy from us, their life changes,' there are so many more levels of revenue. And the most exciting thing is, it's already there."

One source of income becomes many.

Slide 81 · The streams doodle Restored, as it was

HERE'S EXACTLY WHAT THAT LOOKS LIKE

• The money already sitting in your business, found.

• Subscriptions, upsells, and one-time offers: every point of conversion already sitting in what you do.

• Businesses inside your business, found, with the choice to start them, outsource them, or run them with AI.

• Partners turned into revenue streams, and you turned into one for them.

• Your customer list, turned into an asset in every way we've talked about.

• Your own customer newsletter, with recommendations that pay.

• We find it, and we put it in place.

Slide 82 · What that looks like Changed

The point: This is what you excel at.

"Guarantee me I can find it. No one else in the world. Maybe a couple of people. Maybe three. I don't even know their names"
"This is what I excel at. We will find it. We will put it in place"

Good, better, best is off this slide, since it's in the website component now. Say so if you want it back here too.

AND HERE'S WHAT THAT DOES

• So many checks come in, you pay a bill with one and don't think twice.

• The money you used to worry about turns out to be sitting in your business, and now you know exactly where.

• You finally say yes to the things you've been putting off, because the money for them is already there.

• Other businesses start calling you, asking if they can pay you to work together.

• Even a quiet day at the shop turns into a good day, because the money keeps coming in from everywhere else.

• You're having the time of your life, because every discovery opens up more opportunity.

Slide 83 · What that does Changed

The checks game leads. "Customers choose your premium option" came off with good, better, best.

Pull one out. Bill paid.

New slide, right before the value · The checks game New

Spoken: "It becomes a game. I used to do this all the time. I'd get 30, 50 checks a month, and I'd take one out of the mail and just pay a bill with it. Bill done. Easy. That's the game you get to play with found money."

• Who else can do this? You can't hire him. You can't post it on Indeed.

• Jim: subscriptions, partners in the box, the list, the newsletter, and recommendations add up to about $56,000 a month.

• Jamon: one extra option, and the same fence goes from $7,000 to $10,500.

• Even just a newsletter like Jim's: about $1,250 a week. About $5,000 a month.

Value: $5,000

Slide 84 · The value New picture

Shows the lowball itself: one newsletter, four weeks, $5,000. It does the math so the room doesn't have to.

And then there's the one thing

nobody else would think to look for.

Slide 85 · The handoff

Unchanged. Leads into Custom Solutions.

FAST ACTION BONUS FOUR · REMEMBER THE CO-REG STORY?

Your Game-Changing Custom Solutions

Find it. Build it. Watch it change everything.

Slide 86 · Bonus four

The point: The co-reg turned his business from hustle into pure profit. There are tools like that inside theirs.

Before: hustle every day to cover the cost of the business. First week of every month: did I make enough to pay for everything that comes every month?
No by the end of week two, and the melancholy sets in: what am I even working for? Just to pay the bills? The existential questions
The co-reg answered that. Everything was pure profit. Everything was gravy
Put that together with the traffic, and imagine the world you're living in. "Good world. I hope it for you"

Spoken: "Remember the co-reg, and what it did to my business? It changed the very foundation. Before, I hustled every day just to cover the cost of the business. The first week of every month, I'd ask, did I make enough to pay for everything that comes every month? And if I hadn't by the end of the second week, I'd get kind of melancholy. What am I even working for? Just so what we sell pays the bills? The co-reg answered that. Everything was pure profit. Everything was gravy. Now put that together with the traffic we talked about, and imagine the world you'd be living in. It's a good world. I hope it for you."

"My code red class" in the dictation: I read it as the co-reg. Right?

Checks: title unchanged from the locked deck ✓ · nothing on screen about price ✓

Slide 87 · Picture only: the co-reg turn

Checks: unchanged ✓ · labels inside their boxes ✓

HERE'S EXACTLY WHAT THAT LOOKS LIKE

• We look for the one tool that would change your math, once we're inside your business.

• When we find it, we scope it: what it does, what it connects to, and what it's worth to you.

• If AI can build it, we build it.

• Then it's yours, handed off, with everything you need to run it.

Slide 88 · What that looks like

Spoken: "That's what we'll find in your business: tools that do the same kind of thing for you. I don't know what they are. You don't know what they are. Only by looking at your business together, over time, will we see them. And when we do, we strike gold."

Notes only, never said here: some may come with an agreement, a share of the upside for the team.

Checks: bullets unchanged ✓ · the agreement stays off the slide, per you ✓

AND HERE'S WHAT THAT DOES

• What used to cost you money starts making you money.

• Growing gets even more fun.

• Every lead pays for itself, so you can go after customers in places no one else in your line of business can even approach.

• That's when you start to dominate.

• People look at your business and ask, how do they win?

• And what you've built becomes highly sellable.

Slide 89 · What that does Changed

Spoken: "What used to cost you money starts to make you money. Growing gets even more fun. If every lead is profit, you can start asking, what leads can I go after now that used to be too risky? You can advertise in places no one else in your line of business can even approach. That's when you start to dominate. People look and go, how does she win? And what you do becomes highly sellable. That's the game you start playing."

Checks: experiences, not functions ✓ · positive, present tense ✓ · order follows how you said it ✓

• What the co-reg cost me: $80,000 and six months, before AI.

• The upside: every thousand leads brought in $15,000 on their own.

• Custom software through a developer: tens of thousands, and months, with no promise it comes back right.

Value: Priceless*

* If we find one, the agreement may include a share of the upside for our team.

Slide 90 · The value Changed

The $5,000 is gone; it had no reason behind it. Now it's cost, then upside, then Priceless with your asterisk. The −$80,000 label now sits inside the chart.

Checks: every number traced (co-reg cost and the $15 a lead from slide 87) ✓ · values stacked, none swapped ✓ · nothing outside the border ✓

Slide 90, spoken on the asterisk

Slide 90 · The value Spoken added

Spoken: "Do you see the asterisk? Here's what it's for. I know how much these things are worth. And best believe, once we put one in, we'll both be getting paid. What being in the first eleven gets you is us looking for them, so we can all smile into the sunset together. There's nothing fiendish about it. I'm just not doing this without an upside for me too."

Checks: slide itself unchanged ✓ · the asterisk is said before it can be read ✓

The Meeting That Changes Everything$3,994

Your Story, Told to Sell$7,500

The Business You Always Saw In Your Head$3,250

Your Automated Website Conversion Machine$5,000

Automatic Repeat Business$2,497

Off Your Plate$3,161

The Maximum Leverage Inner CirclePriceless

+ Unstoppable Traffic$2,000

+ Your Command Center$3,500

+ Found Money$5,000

+ Your Game-Changing Custom SolutionsPriceless*

Total value$35,902

Slide 91 · Everything, with the bonuses Changed

Checks: core stack matches slide 52 ($25,402) ✓ · bonuses $2,000 + $3,500 + $5,000 ✓ · total re-added: $35,902 ✓

All of it. The first eleven today.

Get started for just

$1,997.

Slide 92 · The first eleven Changed

Spoken: "All of it, plus all four bonuses, for the first eleven today. Get started for just $1,997." "We'll timestamp everything."

Checks: the yes only, same as the reveal page ✓ · no "a month," no billing words ✓

Let's do some simple math.

Slide 93 · Simple math

Checks: unchanged ✓

STEP 1

Slide 94 · Losing money to making money

Checks: unchanged ✓ · inside the border ✓

STEP 2 · CUSTOMERS WHO KEEP COMING BACK, AND PAYING YOU UP TO THREE TIMES AS MUCH

Slide 95 · Repeat business Changed

Your line is in the header, and "up to 3×" sits over the after bar.

Checks: "up to three times" traces to Jamon's good, better, best ✓ · labels clear ✓

STEP 3 · ONE LESS PERSON TO PAY

Slide 96 · The front desk Redrawn

Both sides now mirror each other: hours box, what it costs, the total. Nothing runs past the edge.

Checks: inside the border ✓ · $4K × 12 = $48,000 ✓

An asset that keeps growing Moved: right after the front desk

Steps 1, 2, 3, then what it all builds. The money lands before the speech starts.

Where we started.

"I just trusted Jimmy. In two two-hour calls, he did what would've cost me twenty grand and months with an agency. Now I'm booked. I'm running radio ads. I'm doing things at a scale I never thought I'd hit."

— Jamon, Jack of All Trades

Slide 97 · Where we started

Checks: unchanged ✓ · quote format matches the offer ✓

Real photograph: a crossroads, one signpost pointing two ways

Slide 98 · The crossroads

Spoken as rebuilt: make it sing of you · "that guy sang a good song" · bury the idea, or do the thing.

This is about you.

First week of every month: did I make enough?

98a · About you New

Spoken: "This is your business. Your life. You started it. First week of every month, you're asking, did I make enough? You know exactly what has to get paid. And only after it's paid does the worry go away, and you can really push. Then it's fun. Everyone who gets a paycheck has the certainty of, I do my job, I get paid. You don't have that. I know, because I am you. How else would I know?"

The person who takes the risk is the most valuable person in the world.

98b · The risk New

And that's you.

98c · That's you New

The rest of the world worries about jobs.

You create them.

98d · You create the jobs New

That person you're not sure you should be paying?

That's the real risk.

98e · The real risk New

Spoken: "Let's be honest. Boil it down to reality. There's always someone you're not sure why you're paying. That person is more of a risk in this decision than anything on this screen. What are you really thinking about here? Fire them. Let's do this."

This is not a risk.

It's an investment in you.

98f · An investment in you New

You're worth it.

And you know it. You wouldn't be here.

98g · You're worth it New

Spoken: "I know you're worth it. And you know you are too. You wouldn't be here. Let's go."

Now is the moment.

Slide 100 · Now is the moment

Checks: unchanged ✓

The time is now.

Email me · Subject: I'm in

The first eleven today get all four bonuses.

You'll never be alone again.

Slide 101 · The last slide Changed

Checks: "the first eleven" restored (I'd removed it unasked) ✓ · no price, no billing ✓ · ends on your line ✓

Version B Pricing (an alternate deck: the reveal and the month only; everything else identical)

Get started for just

$4,997.

Version B · The reveal

Same place as "Get started for just $1,997" in version A. Same step-down above it.

Then $997 a month.

• The same fee, every month after.

• What we build today pays you next month, and the month after that.

Version B · The month

Spoken: "That's $4,997 to get started. Then just $997 a month after that, the same fee every month. Because what we build today keeps paying you."

Version B drops the "no initiation fee" line, since the first month is the bigger one.

Slide 70, replacement A: the hundred