Slide 1 · Visual Title

Up while people join. Say the promise out loud.

→ "Here's how this works."

Come back: The headline isn't descriptive enough yet. Brainstorm later.

Slide 2 · Visual, builds How this works

First the rules, then real businesses, including yours. Stays up through "we're getting into it."

→ "But first, let me ask you something."

Slide 1 · Visual The lamp

The genie, the million-more-wishes laugh, and the wishes. The whole beat runs on this one slide.

→ "When you registered, you had the chance to tell us what you wanted."

Slide 1 · Visual What you told us

Read back two or three real answers, then run the yes questions. Webinar: yes in the chat.

→ "Here's the most important question of them all."

Slide 2 · Hold The most important question

Hold while the room answers.

→ "Good. Because that's exactly what we've got planned."

Slide 3 · Visual Your phone

Everyone has their phone out, or a laptop.

→ Into Beat 3.

Slide 1 · Visual The title and the odds

The numbers, and AI speeds them up. Five-plus years in business? Be proud.

→ "The ones who didn't make it… why'd they close?"

Slide 2 · Hold Why'd they close?

Room answers. Land on: their customers dried up.

→ "It almost never happens because the product wasn't great. It's because…"

Slide 3 · Visual, builds The two reasons

Not the product, not the work. This is the bridge.

→ "Think about McDonald's."

Slide 4 · Visual McDonald's

Not the best burger, the biggest chain. There at the exit when you're hungry.

→ "Found. And chosen."

Slide 5 · Visual Named, after the proof

McDonald's is found and chosen.

→ "Except today, the exit has moved."

Slide 6 · Visual The exit moved

People ask AI now. First-wish callback. The optional Google aside runs here.

→ Bring slide 5 back: two sides, and today brings them together.

Slide 1 · Text, builds Here's what you'll discover…

Read each as it appears. Tease, don't explain.

→ "And you'll discover…"

Come back: These bullets read stale. Rework in the offer's format.

Slide 2 · Text, builds …and

The AI-recommendation bullet is the loop left open on purpose.

→ "But first, let's talk about why AI changes everything."

Slide 1 · Visual The genie is real

It's already on the phone in your pocket.

→ "Here's why it changes everything."

Slide 2 · Text, builds Why it changes everything

One line each. Stop on the last one.

→ "That last one is the whole thing."

Come back: Not high-impact. Rework. Jimmy's friction doodles are a candidate.

Slide 3 · Visual One plus one

Marketing behind 10x growth, plus AI. Fifty. Or more.

→ "And right here…"

Come back: Doodle candidate.

Slide 4 · Text The promise

Let it sit.

→ "One plus one equals fifty. There's a name for that…"

Slide 1 · Visual The name

Human knowledge, technology, and your genius. The lever plants Archimedes.

→ "And what does maximum leverage give you?"

Slide 2 · Text, builds What it gives you

The trade, then what it means. More time is freedom.

→ "Remember this, because I'm going to call it out all night."

Come back: Doodle candidate. Match wording with v11's "Maximum results. Minimum effort."

Slide 3 · Hold The mantra

"Maximum leverage equals what?" Freedom. Twice.

→ "Good."

Slide 1 · Visual A dollar in, five back

Volunteer's dollar, hand back a five. Webinar: the graphic does it.

→ "Every dollar in, five come out."

Slide 2 · Hold How many dollars?

"All of them." Right.

→ "But a process like that takes two things."

Slide 3 · Text, builds What it takes

Two things, then the turn.

→ "That's maximum leverage."

Slide 4 · Text Figure it out once

That's what we're building right here.

→ "So why now?"

Slide 1 · Visual The odds, called back

It isn't going back. The exit already moved.

→ "Here's where everybody actually is."

Slide 2 · Visual Jimmy's dot chart

Quick walk-through. You're way early.

→ "So you've got a choice."

Slide 3 · Text, builds The choice

The shift now, or back to the old way, watching it get harder.

→ "Every day you wait…"

Slide 4 · Visual Early vs. late

Like compound interest. The late curve never closes the gap.

→ "The good news?"

Slide 5 · Text You're early

"So let me tell you how I got here."

→ Into the story.

Slide 1 · Visual Twelve years old

Dad's magazine. Hooked. Borrowed money from Mom at sixteen.

Slide 2 · Text Rap Tips

First money online. "Yeah. Me. Middle-class Indiana."

Slide 3 · Visual The rise

The right mentor. Millions by twenty-four.

Slide 4 · Text The fall

Gone. Promised more websites than he could build.

Slide 5 · Visual Back home

Disappeared. Didn't want anybody to see him.

Slide 6 · None The mission

If he'd had AI back then… "Sorry. I get a little excited."

Slide 7 · Visual Rap Tips to tapping

Helps women heal emotional eating with tapping. Booked consultations converted into $10,000-and-up packages.

Come back: $20M needs Jimmy's confirmation.

Slide 8 · Text A year → a few days

What he wants, when he wants, with people he likes.

Spoken near here: "Twenty years of learning what makes a person want to give you money." (Replaces v11's "pick up the phone" line; approved for Jimmy, Sept 27.)

Slide 9 · Visual The genie

Jamon calls him the genie out of the lantern.

Slide 10 · Hold The mantra

"Maximum leverage equals what?" Freedom. "Good. Let's get to work."

→ Straight into Belief 1.

Slide 1 · Visual The dot chart, called back

A free account today puts you ahead of almost everyone.

→ "Archimedes said something about this…"

Slide 2 · Visual The lever

One owner, no team, no budget, and a lever long enough that none of that matters.

→ "One person. One lever. That's maximum leverage."

Slide 3 · Hold The mantra

Room says "Freedom."

→ "Let me show you something I asked AI this morning."

Slide 4 · Visual This morning's question

You were curious and you asked.

→ "Let's ask one right now. Out loud."

Slide 5 · Demo Asked live

No typing. Pays off "just by talking."

→ "Now it's your turn. Phones out."

Slide 6 · Hold Your turn

Sixty to ninety seconds of quiet. Two or three share.

→ "That's all curiosity is. And you all just did it."

Slide 7 · Text Curiosity

Trial close. Plants the first term of Belief 7's equation.

→ Wall: "…it's more complicated than that, isn't it?"

Slide 1 · Text The objection

Say it before they think it. Cap it: not much more, and you're getting all of it now.

→ "Here are the ground rules."

Slide 2 · Text Rule 1

Give it a job: "You're a direct response marketer with twenty years of experience."

Slide 3 · Text Rule 2

Who you are, your business, your customers, your goal.

Slide 4 · Text Rule 3

"Give me ten, ranked, a sentence on each."

Slide 5 · Text Rule 4

Push back. Almost nobody asks for the second one.

Slide 6 · Text Rule 5

Bigger models think harder. Fast one for simple questions.

→ "Now you do it."

Slide 7 · Hold Round one

Their Belief 1 question is the model.

→ "Now let's try a different model."

Slide 8 · Hold Round two

Rule 5, practiced.

→ "Me too."

Come back: Confirm what free accounts allow. Fallback: they watch you.

Slide 9 · Demo Three answers

The same question three ways.

→ "And here's how you keep getting better after today."

Slide 10 · Text Modeling

Take the model, make it yours.

→ "That's the whole technical barrier."

Slide 11 · Hold Not rocket science

Nobody says yes.

→ "So…"

Slide 12 · Hold The yes

The yes, out loud or in the chat.

→ "Now, let me be honest with you about one thing."

Slide 13 · Visual The plant

Anybody can draw. Your output won't match mine. Say it once.

→ Wall: "If it's this learnable, why would I need anybody?"

Come back: Working wording. Belief 7's callback would change to match.

Slide 1 · Visual The unit distance problem

Dots on a flat page: how many pairs can be exactly one inch apart? For 80 years everyone believed a square grid was about the best. The best known limit hadn't moved since 1984; Erdős offered cash for an answer. An AI model not built for math found arrangements that beat the grid, using ideas from a different branch of math. Mathematicians checked it and polished the write-up.

→ "And here's who said so."

Slide 2 · Text The Fields Medalist

The Fields Medal is math's Nobel. The journal is the Annals of Mathematics.

→ "Now, you might be thinking…"

Slide 3 · Text The objection

Say it for them: of course they can do that. What does that have to do with a guy like me? Let it sit a beat.

→ "But what about this?"

Slide 4 · Text, builds The 23-year-old

Liam Price, April 2026. A different Erdős problem: lists of whole numbers where none divides evenly into another (like 2, 3, 5, 7), and how small a certain score can get as the numbers grow. Posed around 1968. One prompt on a Monday afternoon; about 80 minutes later, an approach nobody had tried. Terence Tao and others confirmed and cleaned it up. "One prompt. Like I just showed you how to do."

→ Straight into the comparison.

Slide 5 · Visual The comparison

The picture does the arguing. It's in anyone's hands now.

→ "And that's just two. Look at this."

Come back: Daegan says "$20 account." Sources disagree on his plan (Scientific American says ChatGPT Pro). Confirm before "$20" goes on screen.

Slide 6 · Text, builds And that's just the start

One line each, fast. The pile is the point.

→ "So let me ask you something."

Slide 7 · Hold The trial close

Get the agreement out loud (webinar: chat).

→ "Okay. Let's find out."

Slide 8 · Text The hand-off

Up while you switch to the screen share.

→ Screen share starts.

Slide 9 · Demo The research tool, live

A real site, taken apart in real time. Say you'll come back and run it on businesses in the room.

→ "Here's what it found."

Slide 10 · Visual What it found

The real dollar value of that finding, in that business.

→ "That's a few minutes, on a business it's never seen."

Slide 11 · Hold The transfer

Let it hang.

→ "So here's what we learned."

Slide 12 · Text Lesson one

The first of the six lessons. Every lesson slide opens with "Write this down."

→ "So let me ask you."

Slide 13 · Hold The trial close

Let them answer. The yes is the agreement.

→ Wall: "I run a pizza shop. What does that have to do with me?" Into Belief 3.

Slide 1 · Text The pivot

The biggest transition of the night. Say it out loud so the room sits up.

→ "Because I know what you're thinking right now."

Slide 2 · Text Their thought

Say it for them.

→ "Let me show you four ways. We'll start with a couple you'd notice if you stopped and thought about it."

Slide 3 · Text Section header

Problems you can see, if you look for a second.

Slide 4 · Text Scenario card

→ "Let's start with a pizza shop."

Slide 5 · Visual Maestro's

The owner was behind the counter, slammed, handling everything himself.

Slide 6 · Hold Your calls

You don't know. Neither did he.

→ "Now watch this. I'm going to call Maestro's."

Slide 7 · Demo The call, live

Built in about five minutes from the menu and the reviews, and still answering. Show the fix only.

Slide 8 · Hold Who has this?

Hands, or chat. Trial close: "If AI caught every call you're missing right now, what would that be worth to you?" Let them name it. Push once for the real number.

→ "So here's what we learned."

Slide 9 · Text Lesson two

→ "Here's one I'd have loved AI for back in the day."

Slide 10 · Text Scenario card

Slide 11 · Visual The job I never did

Sell someone a $50 ebook and they can lash out like you're the lowest scum on earth. They risk nothing, so they say the most hateful things, and you bear the brunt. It sticks with you: am I a bad person?

→ "So I paid someone to be my shield."

Slide 12 · Visual What it cost

They burned out too, so you find someone new and train them again. Spoken: "Today, AI reads them for me." Trial close: "If you never had to pay someone to handle it, or do it yourself… that's worth at least $48,000 a year, isn't it?"

→ "So think about your business."

Slide 13 · Hold Yours

Let a few answer.

→ "Write this one down."

Slide 14 · Text Lesson three

In Belief 7's callback it reads "that thing (for me, customer support)? Gone for good."

→ "Those two, you'd find if you looked. These next two, you'd never see on your own."

Slide 15 · Text Section header

Behind the scenes. Where nobody looks.

Slide 16 · Text Scenario card

→ "Remember the website the tool looked at? Here's what it saw."

Slide 17 · Visual What's missing

You can see what's on your site. You can't see what isn't. That's what the tool found. Possibly the E60 research.

→ "Here's what it looks like when you fill it in."

Slide 18 · Visual The site, before and after

Say almost nothing. Same business, same work. Only how it shows up changed. Trial close: "You'd never have noticed that, would you?"

→ "And one thing almost nobody ever asks."

Slide 19 · Text Scenario card

Slide 20 · Hold The question

Most people have never asked.

→ "Here's Jamon's."

Slide 21 · Visual The domain, before and after

Nobody on earth would work out what TJOAT stood for.

→ "Look at what's in it."

Slide 22 · Visual What's in it

→ "Which means…"

Slide 23 · Text What it does

Someone hears it at a barbecue and still has it a week later. TV, radio, and a jingle all followed.

→ "And what did it cost?"

Slide 24 · Text What it cost

→ "And what happened after?"

Slide 25 · Text What happened after

Spoken: "Did the name do all of that? No. But it sure didn't hurt."

Slide 26 · Hold The close

The scenario's trial close is the wonder, not the price. Jimmy looked at a bad name and thought "there's got to be something better," then followed the trail with AI. Spoken: "There's a process behind it. I'll show you later." (Belief 6.)

→ "Write this one down too."

Slide 27 · Text Lesson four

→ "So let me ask you."

Slide 28 · Hold Self-diagnosis

No hands go up. Let the silence sit. They just proved it to each other.

→ "Here's the thing."

Slide 29 · Visual The iceberg

The ones on top are easy to see. Below the surface, there's so much more iceberg. Things to find and fix and make better. Almost uncharted territory, where no one ever looks.

→ "And every one of them gets solved the same way."

Slide 30 · Visual All paths lead here

Say "AI" out loud. The slide says Maximum Leverage because the mantra already includes the marketing, so nothing gets walked back in Belief 7.

→ "And look, even with just what you learned today…"

Slide 31 · Hold The agreement

Spoken: "Honestly, you could do these today, because of AI." Callback to the rules: you learned them today, and this is what they look like applied. Get the yes.

→ "And I'd bet almost nobody here has done them. Right?" The wall: "So why hasn't any of this occurred to me?" Into Belief 4.

Slide 1 · Text The question

No pause. The answer comes in the same breath.

Slide 2 · Text The answer

Slide 3 · Text Absolution

You didn't start a business to become a marketer. Nobody handed you a manual.

Slide 4 · Text Timing

If anyone pushes back: "Some of it was flat-out impossible. The rest was possible… just not probable." A contractor has no reason to ask about domain names on a Tuesday.

→ "And here's what most people miss."

Slide 5 · Text Bridge into what you're great at

We've spent Belief 3 making things better. Now the bigger thing: what already sets you apart, and what it frees you to do.

Slide 6 · Text Here's what I mean

→ "I asked AI about my gym."

Slide 7 · Visual E60, three things nobody else does

Privately owned, so roughly half what the boutique chains charge for at least as good a workout. The trainers benefit financially from the gym's success. A perfect 5.0, which is almost impossible. Live swap: a real attendee's business, if the research is good.

Slide 8 · Hold How would you feel?

Confident. Proud. More for less, and everybody wins.

→ "Here's a totally different business. A bread company."

Slide 9 · Visual Jim's Amazing Bread, three things

Sources: his site and the live event. He wrote a note to every customer, 2,200 of them.

Slide 10 · Hold And his price?

Land it: it's not a bread company. It's about health.

Slide 11 · Text The first step up

Once you know why it's different, the price stops looking high.

→ "But there's something that changes value even more than that."

Slide 12 · Text Bridge into story

Name the shift out loud. Now watch what a story does to the value of anything.

Slide 13 · Text Look

→ Into Jim's story.

Slide 14 · Visual Jim's story

When his daughter started kindergarten, all of her hair fell out in two weeks. It turned out she had two viruses, Lyme disease and Epstein-Barr. A clinic in Florida put her on a gluten-free, dairy-free diet, and she couldn't eat a lot of what she wanted. Jim made the bread so she'd have something she enjoyed eating. Lili tells her own story in a video on his site.

→ "So now what is it?"

Slide 15 · Text The second step up

The room feels the climb twice: expensive → healthy → life-changing.

→ "Listen to what his customers say."

Slide 16 · Hold What's that worth?

Let it sit. Optional second build: "Amazing! Helped me see in color again!" (RS, diabetes patient). Both are on his customer reviews page.

→ "And here's what he didn't know."

Slide 17 · Visual He sets the price

He didn't know the competitor charged $44 until we found it for him, and he raised his price right away. With his story and his testimonials, he has the foundation to go higher still. When people say it's the only bread they can eat, the price isn't the question.

→ "So let me ask you."

Slide 18 · Hold The bridge

→ "So let's make it yours."

Slide 19 · Text The imagine prompt

A beat of quiet. They fill in their own version.

→ "Now picture a customer asking you this."

Slide 20 · Visual The "why you?" moment

Let them feel the difference. Don't explain it.

→ "And think about what your customers see."

Slide 21 · Visual Setting you apart

→ "Now think about your price."

Slide 22 · Visual The price lens

"Think about what you charge right now." Let a few answer out loud.

→ "But here's the part that matters most."

Slide 23 · Text The turn

It wasn't possible, so it's not your fault. It's possible now, so it's your responsibility. And you're early, so it's your opportunity.

→ "So let me ask you one more."

Slide 24 · Hold The trial close

The most important trial close in the chain. Relief becomes motion here.

Slide 25 · Hold Your turn

[Break for exercise.] Right after the trial close, while they're built up: take what they just watched and try it on their own business.

→ Wall: "Alright, it's an opportunity. But how big is it really? Is it worth the effort?" Into Belief 5.

Slide 1 · Text Their thought

Slide 2 · Text Back to Jim

→ "Here's what I didn't tell you."

Slide 3 · Text The gut punch

The guy whose bread changes lives loses money every time someone orders it. About 100 boxes a week, three loaves each.

Slide 4 · Text The question

Slide 5 · Text What he knew

His own words, Fishers, September 10: "I need to get in profitability. Right now, I'm not making any money at it."

Slide 6 · Text What we did

Straight from the Fishers night: what one loaf costs, what shipping costs, the average order, the Amazon split, the repeat rate, the monthly nut. Claude built the spreadsheet from his answers.

Slide 7 · Visual Four numbers

AI's first-principles answer, in the room: "A business makes money exactly one way." These become the key metrics.

Slide 8 · Visual The foundation

Doodle-style when finished. As we learn more, the dashboard grows with the business. Fixed costs: Jim said $1,500 first, then "1,500, 2,000"; ~$1,500 used until confirmed.

Slide 9 · Text Now he does

The 2,200 letters are Jim's own number, from the end of the Fishers night.

Slide 10 · Text Pearson's Law

Widely quoted as Pearson's Law; whether Karl Pearson said it is uncertain, so no first name.

Slide 11 · Hold The value

"That's Pearson's Law running through the back end of your business. Can you see how powerful that is, once you have a foundation like this?" Hold for the yes.

→ "So. What would you do?"

Slide 12 · Hold What would you do?

Let two or three answer. Raise the price. Ship more per box.

→ "Raise the price? Remember, it's not bread anymore."

Slide 13 · Visual And now he can

Callback to Belief 4. He didn't know about the $44 until we found it.

→ "Think about what people pay for a better life."

Slide 14 · Visual The GLP-1 anchor

List price runs $1,000–$1,350, but almost nobody pays that; the makers' direct programs run roughly $199–$449 (JumpStart MD, ThinkGLP, August 2026). That's what Jim's selling: a better life.

→ "So at the very least…"

Slide 15 · Visual Justified

"I'd argue more, but let's stick with the market." Real, and small, on purpose.

→ "And sure, he could ship more per box."

Slide 16 · Text Not the real answer

Slide 17 · Text The callback

In Belief 4, we saw it, and you did the exercise yourself. Now we're in transformational territory.

Slide 18 · Text The real value

Slide 19 · Text The preface

"Jim's never going to see these. AI won't either, not the way we're about to talk about them. I paid to learn every one, and every time I used one, I made money. That's why I remember them."

→ "Gold nugget number one. The low-hanging fruit."

Slide 20 · Visual Nugget 1

They're coming back anyway; a subscription keeps each one about three months longer. A quarter of ~400 boxes a month subscribe, 3 extra months at $44. The running total includes the price fix (~$2,770 a month).

→ "Nugget number two. Remember the box? The box was the problem."

Slide 21 · Visual Nugget 2

The box that was losing $4.58 becomes the asset.

→ "Nugget number three. He's been doing this for years."

Slide 22 · Visual Nugget 3

An email suggesting another health product. "As a marketer, I know a dollar a subscriber per send is easy for a customer like that."

→ "Nugget number four. A little brand building."

Slide 23 · Visual Nugget 4

Ad space top, middle, and bottom. It can all be systematized.

→ "And one more. This one's easy too."

Slide 24 · Visual Nugget 5

She's paid every time someone buys through a recommendation. Passive, on autopilot.

→ "There's more. But these are the easy ones. So what does it add up to?"

Slide 25 · Visual What it adds up to

Left, per box: the price fix, −$4.58 before, +$6.93 at $44. Right, every month: what focusing on the customer added, stacked. Every number is on an earlier slide. Let it land before the total.

Slide 26 · Visual The total

Slide 27 · Visual The dashboard, grown

Pearson's Law, made visible. The newsletter tile combines the ads and Lili's recommendations. This is the picture the offer's command center calls back to: "Remember Jim's dashboard?"

Slide 28 · Hold The agreement

Slide 29 · Text The turn, said once

This is the one place the turn is stated. Everything after points back at it.

Slide 30 · Visual The testimonial

A certain kind of person: they've struggled with their health, found the one bread that works, and invest in the water filter, the probiotics, the vitamins. They trust him.

Slide 31 · Text The real value

Optional: the list-based nuggets alone come to about $31 per customer a year, before a single loaf ships.

Slide 32 · Visual Acres of diamonds

Callback to the iceberg: below the surface is where the money was.

Slide 33 · Visual Three kinds of money

Passive, recurring, leveraged income. The big paydays are the ones that make people sit up.

→ "And here's what I'll never forget."

Slide 34 · Text The foundation

The traffic beat starts here. Everything they just counted came from customers Jim already has; now, where the new ones come from.

Slide 35 · Visual The partners

Every company that serves the person who eats Jim's bread. They paid to get in front of his customers because they have customers of their own who need what Jim has. Now those partners send their customers to Jim. Expand out loud: anyone selling to people trying to be healthy.

Slide 36 · Text Wider

Slide 37 · Visual The wider world

Zoomed out from the partners. Every one of these is a stream of new customers that bread never had access to.

Slide 38 · Visual The silent problem

One or two reliable places customers come from. When things are going well, nobody worries; you assume tomorrow will be like today. If those shut down, they're not in business anymore. "It happened to me. Everything was going great, and one morning the one place I got my customers shut me off. I was out of business. It took me a while to come back." (If Jimmy presents: "a friend of mine.")

Slide 39 · Visual The foundation, drawn

One goes down, no big deal. This is the picture the offer's Unstoppable Traffic calls back to: one check stops and it's $0; many checks, one stops, and it's barely a dent.

Slide 40 · Text It's in yours

→ "So here's what we learned."

Slide 41 · Text Lesson five

→ "Remember what I told you? This is what I'm talking about."

Slide 42 · Hold The mantra

"Maximum leverage equals what?" Freedom. No exercise here: not everyone in the room will have a business that's making money yet.

→ Wall: "That's great for Jim. Would any of that work for my business? And that sounds like a ton of work." Into Belief 6.

Slide 1 · Text The callback

→ "And I'm sure you're wondering, that's a lot to do…"

Slide 2 · Text Their question

Slide 3 · Visual The elephant

Slide 4 · Text A couple of bites

Slide 5 · Text First bite

"Here's how it's done."

Slide 6 · Demo Screen share

Switch over. Show how the agent was set up. Come back to the slides for the steps.

Slide 7 · Visual The steps

Jimmy texted his AI agent while driving past: go look at the menu, go look at the reviews, pretend you work there and take orders. Five minutes later it was answering, and it still is. Steps 2–4 are the ground rules from Belief 1B: "You already learned this today."

Come back: Step 5's phone AI service: confirm with Jimmy.

Slide 8 · Text Now you know

"That's all this stuff is."

Slide 9 · Hold A couple more

→ "Let's do the domain. That'll be a fun one."

Slide 10 · Text Second bite

Slide 11 · Demo Screen share

Slide 12 · Visual The steps

Instead of wading through a thousand names, AI narrows it down. The last step is the one people miss.

Slide 13 · Visual What we picked

Slide 14 · Hold Easy, right?

→ "So go do it."

Slide 15 · Hold Your turn

[Break for exercise.] The phone agent choice is honest: they write and test it in Claude. Connecting it to a real phone takes the voice service.

Slide 16 · Hold The debrief

→ "So here's what we learned."

Slide 17 · Text Lesson six

→ "And one more bite."

Slide 18 · Text Third bite

"And it was easy too. Here's what I did."

Slide 19 · Demo Screen share

The follow-up written in Claude, then sent over to the CRM. "We already had a CRM from the other business we're in."

Slide 20 · Visual The steps

From what Jamon described at Fishers.

Come back: Confirm against how Jimmy actually built it.

Slide 21 · Visual What's running now

"You'd need your own CRM, but that's how it's done."

Come back: Jamon's permission to show his back office on screen.

Slide 22 · Text In Jamon's words

Slide 23 · Hold Now you know

Then, spoken, no slide: "And really, a lot of this stuff, you set it up and it just does what it's supposed to do. You don't have to worry about it."

Slide 24 · Text The refrain

"You get it?" Let it land. The gap is there. Don't say it.

→ Wall, the room's own thought: "…But how would I know what to do?" Into Belief 7.

Slide 1 · Text The home stretch

Slide 2 · Visual Compressed knowledge

Every book on every shelf, into one phone.

Slide 3 · Visual The power-up

The video-game power-up everyone knows. Our own design: an orb with a lightning bolt, nothing borrowed.

Slide 4 · Visual The lens

Spoken first: "You've seen what it can do." AI is all the light; the person is the lens that focuses it into one result.

Slide 5 · Visual Results will vary

"Because of the lens. If you don't know marketing, you'll just do whatever the AI says." Same AI, two people: an apple and an orange. Slide 14 fills in the same two rows.

→ "Here's what I mean…"

Slide 6 · Text Here's what I mean

Slide 7 · Visual Jamon's estimate

"The first time I saw his estimates, I noticed right away what could make them better." ("Jimmy noticed" if Jimmy presents.) The lightbulb is the idea; the next slide shows what it was.

Slide 8 · Visual More money

Before: one job, one price. After: Essentials, Recommended, Showstopper. Premium buyers get to say, "I'm the type who wants the best." They pay more, get more, and everybody wins.

Slide 9 · Visual The proof

Dan Ariely tested The Economist's real subscription page on his students. Web only, $59. Print only, $125. Print and web, $125. With all three on the menu, 84 of 100 chose print and web. Take away the print-only option nobody wanted, and just 32 did. Per 100 readers: $8,012 with two options, $11,444 with three, 43% more. For you, not the slide: in his test the third option was a decoy nobody bought; in good, better, best all three are real.

Slide 10 · Text The hinge

Slide 11 · Visual More customers

It shifts people from "do I want it?" to "which one do I want?" "I've tested it. The format alone brings in more buyers."

Slide 12 · Hold Exercise

Explain it out loud: take one thing you sell and make good, better, best.

Slide 13 · Hold Sharing

Two or three share. "What would you charge for it?"

Slide 14 · Visual The formula, filled in

Slide 5, filled in. Lead-in: "Notice. Same AI. The only thing that changed was knowing what to ask." Then: "You get it, right?"

Slide 15 · Text The transition

Slide 16 · Visual The loop

No title. "You did every one of these today." Curiosity, purpose, refining, and out comes a result.

Slide 17 · Visual How To Use AI For Maximum Leverage

Ask, run the loop, keep the one that works, and ask again. Experience is the root of knowing what to ask and what to keep.

Slide 18 · Visual Maximum Money. Minimum Time.

The regular way creeps up. Maximum Leverage climbs in steps.

→ "Here's what that looked like today."

Slide 19 · Visual What that looked like today

"That's the difference. That's what transforms businesses."

Slide 20 · Visual Twenty years

Builds upward. "And that's what I poured into this training for you. Not just how AI works, but my lens as a marketer, so you can see what AI can really do for your business."

Slide 21 · Text The bridge

Out of "twenty years of learning" and into the story.

Slide 22 · Text The problem

Slide 23 · Visual Before

"Say a lead cost me ten dollars. I only made that back over time, when people bought my other products. One big purchase, or a smaller one and an upsell, or subscriptions. Lots of ways. But there was time, and there was uncertainty." Napkin doodle; the real Maximum Leverage co-reg path image can go beside it once found.

Slide 24 · Text The instinct

"But at the end, it worked. I built a thing that made every lead I got profitable. Here's what it looked like."

Slide 25 · Visual After

"That's a big difference. It was worth the time. It was worth the money. Believe me."

Slide 26 · Visual Then and now

"…I'd have saved the $80,000, had it working in under a week, and been in profit right away. Not just the money saved: a week later, every lead is $5 in the bank, and every other dollar I made before is now pure profit." Doodle later: two calendars, six months crossed off versus one week circled.

Slide 27 · Text The setup

"And I was doing a lot more than this. But let's keep it really conservative so the math is easy."

Slide 28 · Visual The leads

Builds one line at a time.

Slide 29 · Visual The money

Reveal one line at a time. Pause on each.

Slide 30 · Text The total

Slide 31 · Hold The point

Let it land.

Slide 32 · Text Hard to put into words

Slide 33 · Text Hidden in yours

From the registration script. Spoken after: "Just like Jim." Callback to acres of diamonds.

Slide 34 · Text The eyes, plus AI

From the registration script. Spoken after: "That's what it does for anyone. It takes your experience and multiplies it."

→ "Remember I told you to write these down?"

Slide 35 · Visual The six lessons

The notepad, in Georgia, with each lesson's key phrase in bold green.

Slide 36 · Hold Circle the one

"You wrote these down all night. Look at your list. Circle the one that would change your business the most. … Got it? Hold on to that. You'll want it before we're done." Webinar: "Type the number in the chat." Pays off in the "I'm in" email: the lesson they circled.

Slide 37 · Visual Maximum Leverage

"That's what I wanted to show you the power of today." The chart from slide 18, with the gray line labeled "AI alone."

Slide 38 · Visual Freedom

Six scenes: customers lining up, exponential growth, the dream house, vacations, time with family, endless choices. "Maximum leverage equals what?" Freedom.

Slide 39 · Visual The dot chart, back

"Because you have everything you need now." Same grid as Beat 8 and Belief 1. Legend labels are placeholders until Jimmy confirms what each color means.

Slide 41 · Text Three choices

Explain, then into Belief 8.

Slide 1 · Visual Road one

"Here's what I did. Go do it, if you want to." It takes time and experience, selling things and seeing what works and what doesn't. That's a process. But it's fun. You'll do it for the rest of your life.

Slide 2 · Visual Road two

A smart choice as a business owner: you don't have to worry about it, the money comes in, and you're supporting someone else's business. But you're separated from the process. Something's working and you don't control it; if that one stream gets shut off, you're out of luck. It's also the most expensive option: if you want it done right, you'll spend a pretty penny. It depends on the type of person you are. "Personally, I'm not that type."

Slide 3 · Visual Road three

"That's why I'm here." The only risk is that you're doing some of the work. That's the best price to pay: you take ownership, it's yours, and you're free to part ways whenever you want. Why name a downside for your own option: when the person making the offer names its cost, the room trusts that person more, and trusts the comparison with the other two roads. Say it every time.

Slide 4 · Text The hand-off

→ Straight into the offer.

Slide 1 · Text The name

Not a demo, not a template. We build the systems that run these things, so the parts of the business that were never the reason you started it stop needing you.

Slide 2 · Text Component one

Like a doctor before the prescription. Not just what's broken: what this business looked like in your head before it looked like this. Then the reveal: "And a second one, two weeks later, once it's had time to run."

Slide 3 · Visual What we'll uncover, part one

In component order: story, website, repeat business, traffic. Each later component picks up a line from this map.

Slide 4 · Visual What we'll uncover, part two

Found money, your numbers, the roadmap.

Slide 5 · Visual What that does

Order: clarity, sleep, the books, the day you opened, magnetic, Monday.

Slide 6 · Visual Jamon, in his words

Spoken: "He didn't just say it. He waived his fee for the contracting work he did for Jimmy. That should tell you what this is worth." The testimonial format to use everywhere.

Slide 7 · Hold The value

Jimmy's frame, if needed: "We did the calls. We found all this. Then we did the work. A couple of months later he's booked six months solid."

Slide 8 · Text Remember Jim?

Slide 9 · Visual What his story did

Spoken: "Same bread. Same oven. His bread became the path to a better life, and look what that did." Callback to Belief 5.

Slide 10 · Visual What it opened up

Callback to Belief 5's streams doodle.

Slide 11 · Text The turn

Slide 12 · Text Component two

Every business tells people what they do. Almost none tell people why it matters.

Slide 13 · Visual What that looks like

Built on what the story did for Jim: what he was really selling, the mission, who buys, the price, the testimonials, the echo, and the partners it opened up. Italics in delivery: "Jim's bread became the path to a better life."

Slide 14 · Visual What that does

For 6, spoken: "Instead of 'I own a pizza shop,' it's 'I bring people together and create moments they'll never forget. We just do it through pizza.'" Order: known for the lives you change, prices, category of one, referrals, new doors, you light up.

Slide 15 · Hold The value

Spoken: "Either way you look at it, what we do together here is worth a lot. So let's be conservative, and call it the bottom of the market. Would you agree?" Two arguments, one conservative number.

Slide 16 · Visual Remember Jamon's website?

Callback to Belief 3. Spoken: "And a couple of months later, he was booked six months out."

Slide 17 · Text Component three

Spoken: "One who never calls in sick, never has an off day, and closes at 2am while you sleep." Callback to Belief 3: "Remember Jamon's site, before and after? Same business, same work. Only how it shows up changed." Right now your website is a brochure. It should be your best salesman.

Slide 18 · Visual What that looks like

Callbacks: component two's story, the research tool's leaks, Ariely's three options, and Maestro's phone agent from Belief 6. Order: what a stranger sees, what converts them, what runs on its own.

Slide 19 · Visual What that does

Order: overnight business, hours back, arrive already sold, pride, compounding.

Slide 20 · Hold The value

Spoken: "Same traffic. More customers. Still the floor. Fair?"

Slide 21 · Text The handoff

Instead of a third "Remember…" in a row. Jamon's follow-up becomes the callback inside component four.

Slide 22 · Text Component four

Scope: follow-up before and after the sale, by text, email, and phone.

Slide 23 · Visual What that looks like

Jamon's, in his own words: the job closes, a thank-you goes out, nothing else. A couple of days later, the review and referral ask. "It's all automated. We don't have to initiate that." And his missed-call text-back: "Great. It's great."

Slide 24 · Visual What that does

For the reviews, spoken: "Over time, the social proof becomes absolutely overwhelming. I know, because it's happened in my business." Order: lighter, estimates into jobs, coming back, only name, reviews, referrals.

Slide 25 · Visual Picture only: Jamon's follow-up, running

"Remember what's running in Jamon's business? It's all automated. He doesn't have to initiate any of it. Now all of that's happening in yours."

Slide 26 · Hold The value

Spoken, not on the slide: "Conservative. Fair?" Wage: U.S. Bureau of Labor Statistics, May 2025 median for receptionists.

Slide 27 · Text The handoff

Echoes Belief 5's traffic beat ("Let's talk about new ones").

Slide 28 · Text Component five

Slide 29 · Visual The streams doodle

Callback to Belief 5, slides 37 and 38. Spoken: "Jim doesn't have that problem anymore. Neither will you."

Slide 30 · Visual What that looks like

Highlighted: the scaling bullet. Aaron's rollout factor goes in the notes once found in his book. Ads are built and taught, not managed.

Slide 31 · Visual What that does

Order: always know, from everywhere, unstoppable, choosing, worth more, growth by choice.

Slide 32 · Visual Jim's wider world

Callback to Belief 5. Spoken: "That's Jim's world now. Yours has one too."

Slide 33 · Hold The value

Spoken, not on the slide: "Any way you look at it, six is the low end. Fair?" Marketer wage: U.S. Bureau of Labor Statistics, May 2025. Renting versus owning: an agency keeps costing; traffic you own keeps paying.

Slide 34 · Visual The transition into found money

Same map as the previous callback, the other side of the coin. Then straight into component six, Found Money.

Slide 35 · Text Component six

Spoken: "We dig into your business through the eyes of a marketer, and you just make more money because we looked. The faucets are already there. We just go turn them on."

Slide 36 · Visual What that looks like

The first bullet frames the rest; 2 through 6 follow Jim's nuggets in the order the room saw them (Belief 5), then Jamon's good, better, best (Belief 7). On the good, better, best bullet, spoken: "Remember your showstopper? You already did the pre-work, in about a minute. Now we take it to the next level, together." Spoken: "It's going to be fun. We're going to find so many things, and the money's going to be coming from all over the place."

Slide 37 · Visual What that does

Order: relief, freedom, pride, being wanted, security, joy.

Slide 38 · Hold The value

Spoken, as the picture comes up: "That was Jim. Now that's you. Money coming in here, and here, and here." Then: "And that's a tenth. Fair?" Every number is one the room saw in Belief 5 and Belief 7; the $56,000 is what Jim's nuggets add up to once running, and Jamon's is his proposal's three prices.

Slide 39 · Text The handoff

Spoken: "Every breakthrough we have, you'll have with us. We're right there with you." Then component seven, the mastermind.

Slide 40 · Text Component seven

Spoken: "A coach in your corner, every week. If I can make a million dollars in a small business selling my ideas, a pizza shop can. A man who ships bread around the country can. Whether we build it together or you do it yourself, I want to see you add seven figures to your bottom line, because I want to brag on you. If that's a stretch for you, good. I want you to think bigger than you ever have. We'll work on that too."

Slide 41 · Visual What's gonna get done

Order opens on the weekly answers and ends on independence. The research tool is the one used live in the one-on-one meeting.

Slide 42 · Text The credibility

"You might not know these names, and that's fine. Russell Brunson built ClickFunnels, the software thousands of marketers run their businesses on. Rich Schefren, Marlon Sanders, Mike Dillard: they're the people who teach the people who teach marketing. And they came to me. I paid for the $10,000 and $25,000 masterminds and the $2,000 courses. I've tested millions of dollars of traffic and split tests. Go buy either of those books and look at the dedication page. There's a reason my name is there." If Jimmy presents, it's "Daegan," in the third person. Testimonials on screen if available.

Slide 43 · Visual What that does

Order: confidence, momentum, belonging, control, possibility. "Decades" and "eight figures" are Daegan's to tell; if Jimmy presents, "Daegan, who's done it for decades."

Slide 44 · Hold The value

Spoken: "I'm a believer, and that's why I offer this. No matter what I paid, what came back was always way more: the connections, the deals, what I learned. My business always got better because of who I was in the room with. Being around people who think like you do is about the best thing you can do for your business. I can't put a number on that." Good gets the first month with the meetings, then $497 a month. Better and Best get two months free. The scale: what I paid, light; what came back, heavy.

Slide 45 · Visual Everything

"We did this conservatively. There's no way all this gets done for less."

Slide 46 · Visual Picture only: everything that happened for Jamon (the $70,000 trial close)

"If all this did was transform your business the way it did Jamon's, the story we started with… I'd pay that. Wouldn't you?" As the picture runs: "We met. His site went from this… to this. Radio ads. So many new customers he had to turn the ads off. The phone answered for him. Booked out six months." Ads off and no support to pay come from Daegan; confirm with Jamon before the night.

Slide 47 · Text Crossed out, with the first because

"But it's not going to be that. Because this is AI. What used to take months, even years, we do in days."

Slide 48 · Text Rung one

Slide 49 · Visual Picture only: one customer, every customer, the month

"But if all this did was make it so every customer gave you two to three times more than they do right now, every single time, and we install it once, and it happens from then on out… would it be worth it?"

Slide 50 · Text Crossed out, with the second because

"But it's not going to be that. Because we're doing the work together, and that takes a tremendous amount of the work off my hands."

Slide 51 · Text Rung two

Slide 52 · Visual Picture only: before and after, the front desk (first of two trial closes)

"But if it was… if all this did was help you replace one staff member with a piece of technology that never fails… In my own business, that's $4,000 a month I don't have to cover in sales. That's a lot of pressure off, and a lot of money saved. Would that be worth it?" The paychecks now read $4K, twelve of them, $48,000 a year.

Slide 53 · Visual Picture only: the email, your customers as an asset (second trial close)

"And if all it did was turn your customer base into a new asset, where a couple of emails pays this back, and you keep that asset forever… in my world, that's very much worth it. Wouldn't you agree?"

Slide 54 · Text Crossed out, with the third because

"But it's not even going to be that. Because my mission here is to help as many businesses as I can."

Slide 55 · Visual Picture only: the mission

"One person, helping one business after another go from struggling to thriving. And every one of them is an owner, and a family, whose life gets better. That's why I do this. I want this to be an easy yes for you." "Easy yes" moved here from the slide before, so it leads straight into the price.

Slide 56 · Text The reveal

"In fact, right now, if you act fast, the price is only $7,497. But there are only 11 spaces for that." Optional callback, here or at the $20,000 because: "Think about it. Once you know how to unlock your customer base the way direct response marketers do, a couple of emails pays for all of this. Big paydays, pure profit, from customers you already have." Or the short version after the price: "Less than a couple of those emails."

Slide 57 · Text Better

"Or we start with the two meetings, then build the core of your business. Your story, your website, and your repeat business. We tell your story so people feel it, turn your website into your best salesman, and make sure every customer comes back. That's $54,000 of value, for $3,997." Lists the two meetings and the three components Better builds.

Slide 58 · Text Good

Slide 59 · Visual Choose your path (Best first)

Spoken: "Truth be told, I might buy the $1,997 myself and come to the mastermind, because I like figuring these things out. Either way is good. It's just what you want to do." Mastermind terms: Good gets the first month, then $497 a month, cancel anytime; Better and Best get two months free (on the final cards).

Slide 60 · Visual Email me

Spoken: "If you know this is your next step, email me. Subject line: I'm in. Inside, just tell me which way you want to go. Are we doing everything, traffic included? Or starting with the meetings? Then tell me the one you circled, and what you're excited to get started on. Whatever comes to mind. That's all I need. Phones out, just like at the start. It takes thirty seconds." The deeper questions (history, what they've tried, where to dig in) move to our reply email, not yet written. The phone line may change to an email reply. "Thirty seconds" is a placeholder.

Slide 61 · Visual What happens next

"I'll search for that subject line and go through them in the order they came in, one at a time. Then I'll text you back: you're in, check your email for what's next." Spoken: "Better and Best are only eleven a month."

Slide 62 · Visual But that's not all: first five only

"If you're ready, you're in. Let's go. When I know something's right, I move, because the speed alone creates results. It's the telltale sign of someone poised for success. As soon as I see you in the first five, I'll be looking at my email, smiling at your decision. You're in, and you're getting the fast action bonuses. And the first five, whichever way you choose, also get these two."

Slide 63 · Text Bonus one

Slide 64 · Visual What that looks like

Good buyers get a basic version (numbers entered daily, no connections); say that out loud rather than on the slide.

Slide 65 · Visual What that does

Order: relief, confidence, security, excitement, ambition, momentum.

Slide 66 · Hold The value

Without it: results bounce. With it: the numbers in focus, and results climb. Dashboard numbers are illustrative.

Slide 67 · Text Bonus two

Slide 68 · Visual Picture only: the co-reg turn

"Before, my sales went to paying back the leads. At best, I broke even. After the co-reg, every thousand leads brought in fifteen thousand dollars on their own. The leads paid for themselves, and every sale on top was pure profit. It made me more aggressive, and more fun, because I could test so much more. Things like that exist in your business. Now you have access to unlocking them."

Slide 69 · Visual What that looks like

Slide 70 · Visual What that does

Slide 71 · Hold The value

Spoken: the Home Business Agency. The programmer who never quite got it: $15,000, another $15,000, about $60,000 before Daegan stopped. "Now none of that costs you a dime. We iterate until it works." Daegan: the real value is well above $10,000; say so out loud.

Slide 72 · Visual Everything, with the bonuses

"And all of this is for the same investment as before. You get two huge advantages. One makes your business better every time you look at it. The other: in most industries, no one's looking for unique solutions to their problems. You'll have us there to do that with you. This is a game-changing moment. If it were me, I'd say yes."

Slide 73 · Visual The first five

"We'll timestamp everything."

Slide 74 · Text Simple math

"Let me do some simple math for you. There are some easy slam dunks here."

Slide 75 · Visual From losing money to making money

"Whatever your problem is, we've got the solution. Jim was losing money on every box. A simple fix, and now he's making money on every box."

Slide 76 · Visual One email

"Finding new ways to make money from what you already have. One email to Jim's customers: ten thousand dollars. Russell Brunson and many other marketers bought ads from me. An email to people who already buy from you is pure profit."

Slide 77 · Visual The full picture

"And several more ways, including some that make a huge windfall. I could go through so much more. From a business that was losing money on every box."

Slide 78 · Visual The real decision

"At the end of the day, here's the real decision. What's the risk on a daily basis? About twenty dollars. Here's what I spent twenty dollars on today. I didn't wake up thinking about it, but I spent it. So all you're doing is making a few less frivolous choices, to make the choice right now. Twenty dollars today, versus these outcomes happening over and over again. There's nothing to lose. Is this future worth twenty dollars?" Update the store run with whatever was actually bought that day.

Slide 79 · Visual Where we started

"Remember Jamon. Twenty thousand dollars of value, in his words. In a couple of months he went from struggling to booked out six months, with a brand new website and a business he can actually handle. He wasn't sure about Jimmy at first. He's damn sure now." The testimonial format to use everywhere.

Slide 80 · Visual The crossroads

"There are two ways we can go, right here, right now. This is that moment, the most critical one. You can say this is good, and tell yourself you're going to go home and do some things. Maybe you will, maybe you won't. You know you. Or you can say, let's do this today. Because tomorrow is one lost day, and tomorrow this might not be here. You might walk away and regret it. I've had people do that: come back running, emailing, 'Can I still get in? I walked out, and I regretted it.' I've done it myself. Are you going to do that? Or are you going to do what I learned to do when great things come in front of me, and make the right choice? The choice that's going to change your business. We're here to help."

Slide 81 · Visual An asset that keeps growing

"You can build an asset that looks like this, and have all these new choices available to you. Keep it, or sell it and have plenty of money."

Slide 82 · Text Now is the moment

"What you've got to realize right now is that this is that moment. I'm going to tell you to take the leap. Do it no matter what. Make this happen. Because I know what will happen. I know what I can do. I know what I will do."

Slide 83 · Visual The last slide (the ask, merged)

"Let me help. Tell me why you think this works. If I don't think it's going to work, I'll tell you. Give yourself the chance for me to tell you yes, before it's not there anymore. Once we fill the spots, it is what it is. Let's go."