The opening, the story, and the logical chain of beliefs.
An evening with a handful of local business owners. It isn't a class. It's an argument built one belief at a time, and every belief gets demonstrated on a real business in the room rather than claimed.
Before the first belief comes the opening and a three-minute story. One line runs through the whole night: AI plus the right marketing is maximum leverage, and maximum leverage equals freedom. Six lessons get written down along the way and come back as one slide at the end.
After each belief lands, a new objection shows up. Those are written below in the audience's own words, because an objection is the signal that the next belief hasn't been earned yet.
Approved slides are shown under each section.
Before the chain
The Opening
Nine beats in the Speaking Empire format.
Every one ends by pointing at what's ahead, so the room has agreed to the session before any teaching starts.
The promise: how to take your business places it's never been. The marketing behind 10x growth, now moving at the speed of AI. If you can talk, you can do this.
The wishes. A genie shows up for your business: found first when someone asks ChatGPT, customers from everywhere, a business that grows without you, a business worth enough to secure your kids' future, going to sleep excited about tomorrow, your life back.
The yes state, built from what they told us when they registered. It ends on the most important question: who wants to do it all, just by talking?
Why businesses fail: half are gone in five years, because people stopped finding them or found them and chose someone else. McDonald's proves it: found and chosen is the whole game. And the exit has moved to the phone.
What you're about to discover. Every bullet pays off later in the night except one, left open on purpose.
Why AI: the genie is real, and marketing plus AI isn't one plus one equals two. It's fifty. Right here, you watch it happen.
The mantra: AI plus the right marketing equals maximum leverage. Way less effort, massive results: more customers, more money, more time. Maximum leverage equals what? Freedom.
A dollar for five, live. A process like that takes the right tool and someone who knows how to use it.
Why now: the dot chart shows almost nobody has started. You're here, and you're early.
Beat 0: the title promise · 2 slides
How To Take Your Business Places It's Never Been…
If you can talk, you can do this.
Slide 1 · Visual Title
Up while people join. Say the promise out loud.
→ "Here's how this works."
Come back: The headline isn't descriptive enough yet. Brainstorm later.
Today
Slide 2 · Visual, builds How this works
First the rules, then real businesses, including yours. Stays up through "we're getting into it."
→ "But first, let me ask you something."
Beat 1: the wishes · 1 slide
[Photo: an old brass lamp, smoke curling out]
Slide 1 · Visual The lamp
The genie, the million-more-wishes laugh, and the wishes. The whole beat runs on this one slide.
→ "When you registered, you had the chance to tell us what you wanted."
Beat 2: the yes state · 3 slides
When you registered, you told us…
"[Answer one]"
"[Answer two]"
"[Answer three]"
Slide 1 · Visual What you told us
Read back two or three real answers, then run the yes questions. Webinar: yes in the chat.
→ "Here's the most important question of them all."
Who wants to do it all… just by talking?
Slide 2 · Hold The most important question
Hold while the room answers.
→ "Good. Because that's exactly what we've got planned."
All you need is your phone.
Slide 3 · Visual Your phone
Everyone has their phone out, or a laptop.
→ Into Beat 3.
Beat 3: why businesses fail · 6 slides
Why do most small businesses fail?
Slide 1 · Visual The title and the odds
The numbers, and AI speeds them up. Five-plus years in business? Be proud.
→ "The ones who didn't make it… why'd they close?"
The ones who didn't make it… why'd they close?
Slide 2 · Hold Why'd they close?
Room answers. Land on: their customers dried up.
→ "It almost never happens because the product wasn't great. It's because…"
Slide 3 · Visual, builds The two reasons
Not the product, not the work. This is the bridge.
→ "Think about McDonald's."
Slide 4 · Visual McDonald's
Not the best burger, the biggest chain. There at the exit when you're hungry.
→ "Found. And chosen."
That's the whole game.
Slide 5 · Visual Named, after the proof
McDonald's is found and chosen.
→ "Except today, the exit has moved."
The exit moved.
Slide 6 · Visual The exit moved
People ask AI now. First-wish callback. The optional Google aside runs here.
→ Bring slide 5 back: two sides, and today brings them together.
Beat 4: what you're about to discover · 2 slides
Here's what you'll discover…
✓ Why you're not behind, even if you've never touched AI
✓ The rules for getting AI to do what you actually want
✓ What AI sees in your business in 90 seconds… that you've never noticed
✓ Why a pizza shop that couldn't answer its phone never misses a call now
✓ The one question almost no owner asks about their website's name
Slide 1 · Text, builds Here's what you'll discover…
Read each as it appears. Tease, don't explain.
→ "And you'll discover…"
Come back: These bullets read stale. Rework in the offer's format.
…and
✓ How a handful of small changes add up to a completely different business
✓ How a bread company that thought it was losing money found gold
✓ How to become one of the few businesses AI actually recommends
✓ The one thing AI can't do for you… and why that's the best news of the night
Slide 2 · Text, builds …and
The AI-recommendation bullet is the loop left open on purpose.
→ "But first, let's talk about why AI changes everything."
Beat 5: why AI · 4 slides
It's real. It's AI.
Slide 1 · Visual The genie is real
It's already on the phone in your pocket.
→ "Here's why it changes everything."
Why it changes everything
Slide 2 · Text, builds Why it changes everything
One line each. Stop on the last one.
→ "That last one is the whole thing."
Come back: Not high-impact. Rework. Jimmy's friction doodles are a candidate.
Slide 3 · Visual One plus one
Marketing behind 10x growth, plus AI. Fifty. Or more.
→ "And right here…"
Come back: Doodle candidate.
Right here, you're going to watch it happen.
Slide 4 · Text The promise
Let it sit.
→ "One plus one equals fifty. There's a name for that…"
Beat 6: the mantra · 3 slides
Maximum Leverage
AI + Marketing
Slide 1 · Visual The name
Human knowledge, technology, and your genius. The lever plants Archimedes.
→ "And what does maximum leverage give you?"
Way less effort. Massive results.
Slide 2 · Text, builds What it gives you
The trade, then what it means. More time is freedom.
→ "Remember this, because I'm going to call it out all night."
Come back: Doodle candidate. Match wording with v11's "Maximum results. Minimum effort."
Maximum Leverage = Freedom
Slide 3 · Hold The mantra
"Maximum leverage equals what?" Freedom. Twice.
→ "Good."
Beat 7: ROI at its smallest · 4 slides
$1 → $5
That's ROI.
Slide 1 · Visual A dollar in, five back
Volunteer's dollar, hand back a five. Webinar: the graphic does it.
→ "Every dollar in, five come out."
How many dollars would you put in?
Slide 2 · Hold How many dollars?
"All of them." Right.
→ "But a process like that takes two things."
That someone is going to be you.
Slide 3 · Text, builds What it takes
Two things, then the turn.
→ "That's maximum leverage."
Figure it out once… and do it a million times.
Slide 4 · Text Figure it out once
That's what we're building right here.
→ "So why now?"
Beat 8: why now · 5 slides
1 in 2 gone in 5 years
…and this shift speeds it up.
Slide 1 · Visual The odds, called back
It isn't going back. The exit already moved.
→ "Here's where everybody actually is."
Slide 2 · Visual Jimmy's dot chart
Quick walk-through. You're way early.
→ "So you've got a choice."
Slide 3 · Text, builds The choice
The shift now, or back to the old way, watching it get harder.
→ "Every day you wait…"
Slide 4 · Visual Early vs. late
Like compound interest. The late curve never closes the gap.
→ "The good news?"
You're here. And you're early.
Slide 5 · Text You're early
"So let me tell you how I got here."
→ Into the story.
Before the chain
The Story
About three minutes, in Jimmy's voice.
It pays off the collapse the registration video plants without naming.
Rap Tips. Millions by twenty-four. Gone by thirty-two, from promising more websites than he could build.
If he'd had AI back then, it never would have happened. That's the mission: you can have it now.
Then a business nobody would guess: helping women heal emotional eating with tapping. People booked a consultation, and on those calls he turned them into $10,000-and-up packages. Over twenty million dollars in seven years. Rap Tips to tapping.
Jamon calls him the genie that came out of the lantern. It lands on the mantra, then straight into the first belief.
Jimmy's story · 10 slides
[Photo: young Jimmy, or a get-rich-quick magazine]
Slide 1 · Visual Twelve years old
Dad's magazine. Hooked. Borrowed money from Mom at sixteen.
Rap Tips.
[The real Rap Tips page, if it exists]
Slide 2 · Text Rap Tips
First money online. "Yeah. Me. Middle-class Indiana."
[Photo: Jimmy on stage, or signing autographs]
Slide 3 · Visual The rise
The right mentor. Millions by twenty-four.
Thirty-two.
Slide 4 · Text The fall
Gone. Promised more websites than he could build.
[Photo: his parents' house]
Slide 5 · Visual Back home
Disappeared. Didn't want anybody to see him.
[No new slide: camera on Jimmy]
Slide 6 · None The mission
If he'd had AI back then… "Sorry. I get a little excited."
Rap Tips → Tapping
$20,000,000+
added over seven years, one consultation call at a time
Slide 7 · Visual Rap Tips to tapping
Helps women heal emotional eating with tapping. Booked consultations converted into $10,000-and-up packages.
Come back: $20M needs Jimmy's confirmation.
A year → a few days.
Slide 8 · Text A year → a few days
What he wants, when he wants, with people he likes.
Spoken near here: "Twenty years of learning what makes a person want to give you money." (Replaces v11's "pick up the phone" line; approved for Jimmy, Sept 27.)
[The lamp from Beat 1]
Slide 9 · Visual The genie
Jamon calls him the genie out of the lantern.
Maximum Leverage = Freedom
Slide 10 · Hold The mantra
"Maximum leverage equals what?" Freedom. "Good. Let's get to work."
→ Straight into Belief 1.
Belief 1
AI Is For You. Curiosity Is The Only Requirement.
Nothing comes before this.
By the end of it, the room believes they can do this.
The Dot Chart, Called Back
The chart from the end of the opening comes back for a few seconds: almost everyone has never used AI, a few percent pay for it, a fraction are genuinely proficient.
A free account today puts them ahead of almost everyone in the country. They're not behind. Nearly nobody has started.
What This Actually Is
Archimedes: give me a lever long enough and a place to stand, and I will move the world.
Knowledge is a noun. Leverage is a mechanism. One owner, no team, no budget, and a lever long enough that none of that matters.
This is where the mantra gets its picture. One person, one lever. Maximum leverage equals what? Freedom.
The Question I Asked This Morning
A real, ordinary question asked of AI that day, on screen with its answer.
That's the whole thing. You were curious and you asked.
Then a fresh one, asked out loud into a phone. No typing. It pays off doing it all just by talking.
The Room Does It
Phones out. Anyone without an account makes one right there, free.
Sixty to ninety seconds of quiet typing, protected. A few people share what they got back.
Trial close
They just did it themselves, so the agreement is physical rather than verbal.
The wall this raises
"Sure, I can be curious.
But it's a lot more complicated than that, isn't it?"
Belief 1 · 7 slides
Slide 1 · Visual The dot chart, called back
A free account today puts you ahead of almost everyone.
→ "Archimedes said something about this…"
Maximum Leverage
"Give me a lever long enough and a place to stand, and I will move the world." — Archimedes
Slide 2 · Visual The lever
One owner, no team, no budget, and a lever long enough that none of that matters.
→ "One person. One lever. That's maximum leverage."
Maximum Leverage = Freedom
Slide 3 · Hold The mantra
Room says "Freedom."
→ "Let me show you something I asked AI this morning."
[Screenshot: a real, ordinary question you asked AI today, and its answer]
Slide 4 · Visual This morning's question
You were curious and you asked.
→ "Let's ask one right now. Out loud."
[Screen share: your phone, asking by voice, the answer coming back]
Slide 5 · Demo Asked live
No typing. Pays off "just by talking."
→ "Now it's your turn. Phones out."
Ask AI something you're curious about.
No account? Make a free one now.
Slide 6 · Hold Your turn
Sixty to ninety seconds of quiet. Two or three share.
→ "That's all curiosity is. And you all just did it."
Curiosity.
Slide 7 · Text Curiosity
Trial close. Plants the first term of Belief 7's equation.
→ Wall: "…it's more complicated than that, isn't it?"
Belief 1B
The Basics Are Simple, And You're Learning Them Right Now
The objection gets said out loud before anyone can sit with it privately, then answered by handing over the real basics live.
The Five Ground Rules, Then The Room Tries Them
Tell it who it is. Give it a job before you give it a question.
Give it context: who you are, what you sell, who your customers are.
Say exactly what you want back. Ten options, ranked, beats "some ideas."
Don't take the first answer. The second and third are almost always better.
Use the right model for the job.
Then the room does it: the question they asked earlier, asked again with all five rules on the fastest model, then again on a different model.
Me too: the same question three ways on screen, asked bare, then with the rules on model one and model two. Nobody has to explain the difference.
The Modeling Principle
Want to do something you don't know how to do? Find someone who does it well and copy how they do it. They'll watch that happen all night.
Not Rocket Science
Did any of that go over your head? Nobody says yes.
Then the yes: you can do this, right? The room says it before the plant.
The Plant
Said once, honestly, and not defended: even with the rules, their output won't match his. Twenty years of knowing which questions to ask is what goes in.
The tool amplifies what you bring. Anybody can draw: same pencil, different hand. A stick figure next to the Mona Lisa.
The wall this raises
"Wait.
If it's this learnable, why would I need anybody to do it for me?"
Planted on purpose. It doesn't get answered for another hour.
Belief 1B · 13 slides
What's the catch?
It's got to be more complicated?
Slide 1 · Text The objection
Say it before they think it. Cap it: not much more, and you're getting all of it now.
→ "Here are the ground rules."
RULE 1
Tell it who it is.
Slide 2 · Text Rule 1
Give it a job: "You're a direct response marketer with twenty years of experience."
RULE 2
Give it context.
Slide 3 · Text Rule 2
Who you are, your business, your customers, your goal.
RULE 3
Say exactly what you want back.
Slide 4 · Text Rule 3
"Give me ten, ranked, a sentence on each."
RULE 4
Don't take the first answer.
Slide 5 · Text Rule 4
Push back. Almost nobody asks for the second one.
RULE 5
Use the right model.
Slide 6 · Text Rule 5
Bigger models think harder. Fast one for simple questions.
→ "Now you do it."
Now you do it.
Same question as before. All five rules. The fastest model.
Slide 7 · Hold Round one
Their Belief 1 question is the model.
→ "Now let's try a different model."
Now let's try a different model.
Same question. Compare the answers.
Slide 8 · Hold Round two
Rule 5, practiced.
→ "Me too."
Come back: Confirm what free accounts allow. Fallback: they watch you.
This morning's question[answer]
All five rules, model one[answer]
All five rules, model two[answer]
Slide 9 · Demo Three answers
The same question three ways.
→ "And here's how you keep getting better after today."
Find someone who does it well. Copy how they do it.
Slide 10 · Text Modeling
Take the model, make it yours.
→ "That's the whole technical barrier."
Did any of that go over your head?
Slide 11 · Hold Not rocket science
Nobody says yes.
→ "So…"
You can do this, right?
Slide 12 · Hold The yes
The yes, out loud or in the chat.
→ "Now, let me be honest with you about one thing."
Same pencil. Different hand.
Slide 13 · Visual The plant
Anybody can draw. Your output won't match mine. Say it once.
→ Wall: "If it's this learnable, why would I need anybody?"
Come back: Working wording. Belief 7's callback would change to match.
Belief 2
AI Is Genuinely Powerful. This Isn't Hype.
The proof comes from outside, never from the presenter: the world's leading AI company, then one 23-year-old at his computer, then a pile of real breakthroughs.
Two Outside Proofs, And The Contrast Between Them
The unit distance problem, posed by Erdős in 1946 and open for eighty years, disproved by OpenAI's AI in May 2026. A Fields Medalist said he'd have recommended it to the top journal in math without any hesitation.
The room's objection, said for them: sure, but that's OpenAI.
Then a 23-year-old with no advanced training and a ChatGPT subscription: Erdős Problem #1196, open sixty years, solved in an hour and twenty minutes from a single prompt. Not a mathematician. A curious person with an account.
Side by side: the world's leading AI company and one 23-year-old. Same kind of breakthrough.
And That's Just The Start
A Nobel Prize for a fifty-year biology puzzle, a new antibiotic, 29% more breast cancers caught, a burned scroll read, a voice given back, the world's best weather forecast beaten.
Trial close
If AI can do all this for humanity, don't you think it could make your business a little better?
The Research Tool, Live
Let's see what it can tell us about a real business. A real website goes into the tool in front of the room, and it runs.
Positioning problems, revenue opportunities, customer profile, channel gaps, the things the owner can't see.
A real dollar value gets put on what it just found, then: that took a few minutes on a business it had never seen. What might it find in yours?
Write this down
With Maximum Leverage, what took you years not to see takes a few minutes to find.
Trial close
Do you get it now?
The wall this raises
"That's math.
That's science.
I run a pizza shop.
What does that have to do with me?"
Belief 2 · 13 slides
The unit distance problem
Posed by Paul Erdős, 1946. Unsolved for 80 years.
Disproved by OpenAI's AI in May 2026.
Source: OpenAI, May 20, 2026; Alon, Gowers et al., 2026
Slide 1 · Visual The unit distance problem
Dots on a flat page: how many pairs can be exactly one inch apart? For 80 years everyone believed a square grid was about the best. The best known limit hadn't moved since 1984; Erdős offered cash for an answer. An AI model not built for math found arrangements that beat the grid, using ideas from a different branch of math. Mathematicians checked it and polished the write-up.
→ "And here's who said so."
If a human had submitted it to the top journal in math, he "would have recommended acceptance without any hesitation."
The Fields Medal is math's Nobel. The journal is the Annals of Mathematics.
→ "Now, you might be thinking…"
"Sure. But that's OpenAI."
The world's leading AI company.
Slide 3 · Text The objection
Say it for them: of course they can do that. What does that have to do with a guy like me? Let it sit a beat.
→ "But what about this?"
23 years old.
Source: Scientific American, April 2026
Slide 4 · Text, builds The 23-year-old
Liam Price, April 2026. A different Erdős problem: lists of whole numbers where none divides evenly into another (like 2, 3, 5, 7), and how small a certain score can get as the numbers grow. Posed around 1968. One prompt on a Monday afternoon; about 80 minutes later, an approach nobody had tried. Terence Tao and others confirmed and cleaned it up. "One prompt. Like I just showed you how to do."
→ Straight into the comparison.
Same kind of breakthrough.
Slide 5 · Visual The comparison
The picture does the arguing. It's in anyone's hands now.
→ "And that's just two. Look at this."
Come back: Daegan says "$20 account." Sources disagree on his plan (Scientific American says ChatGPT Pro). Confirm before "$20" goes on screen.
In just the last few years, AI has…
Sources: Nobel Prize 2024; MIT 2020; Lancet Digital Health 2025; Vesuvius Challenge 2026; UC Davis 2024; Nature 2024
Slide 6 · Text, builds And that's just the start
One line each, fast. The pile is the point.
→ "So let me ask you something."
If AI can do all this for humanity… don't you think it could make your business a little better?
Slide 7 · Hold The trial close
Get the agreement out loud (webinar: chat).
→ "Okay. Let's find out."
Let's see what it can tell us about a real business.
Slide 8 · Text The hand-off
Up while you switch to the screen share.
→ Screen share starts.
[Screen share: a real website going into the research tool]
Slide 9 · Demo The research tool, live
A real site, taken apart in real time. Say you'll come back and run it on businesses in the room.
→ "Here's what it found."
Slide 10 · Visual What it found
The real dollar value of that finding, in that business.
→ "That's a few minutes, on a business it's never seen."
What might it find in yours?
Slide 11 · Hold The transfer
Let it hang.
→ "So here's what we learned."
WRITE THIS DOWN
Slide 12 · Text Lesson one
The first of the six lessons. Every lesson slide opens with "Write this down."
→ "So let me ask you."
Do you get it now?
Slide 13 · Hold The trial close
Let them answer. The yes is the agreement.
→ Wall: "I run a pizza shop. What does that have to do with me?" Into Belief 3.
Belief 3
My Business Has Problems I Can't See
The night turns from the world to the room: the rest of this is about your business.
Their thought gets said for them: but how does this work for me?
Four scenarios answer it, two on the surface and two under it.
On The Surface: Your Phone
Every time Jimmy called Maestro's, it went to voicemail. How many calls went to voicemail at your place last month? You don't know. Neither did he.
The AI phone agent gets called live, on speaker. It answers as the pizza shop and takes an order. Built in about five minutes. Show it, then move on.
Trial close: if AI caught every call you're missing right now, what would that be worth to you?
Write this down
With Maximum Leverage, you never miss a customer again.
Even when you're slammed.
On The Surface: Your Inbox
The one job Daegan never did was read the replies. Sell someone a $50 ebook and they can lash out like you're the lowest scum on earth. They risk nothing, and you bear the brunt.
So he paid someone about $4,000 a month to be his shield: $48,000 a year, just so he didn't have to deal with it. They burned out too. Today, AI reads them for him.
Trial close: never paying someone to handle it, or doing it yourself, is worth at least $48,000 a year. Then: what's the one thing you'd love to never have to deal with again?
Write this down
With Maximum Leverage, that thing?
Gone for good.
Under The Surface: Your Website
You can see what's on your site. You can't see what's missing that should be there. The tool can.
The old Jack of All Trades site, then GottaCallJack.com, side by side. Same business, same work. Only how it shows up changed. You'd never have noticed that, would you?
Under The Surface: Your Name
Is your domain name good? Most people have never asked.
TJOAT.net became GottaCallJack.com: the action you want, his name, and the business, in one phrase. Never say a phone number again.
A domain name costs about nine bucks. In just a couple of months, he went from chasing work to booked six months out. Did the name do all of that? No. But it sure didn't hurt.
Pretty amazing, isn't it? All it took was the right kind of curiosity and a little help from AI. The process behind it comes later.
Write this down
With Maximum Leverage, your business finally shows up as good as it really is.
Trial close
Who here has ever thought about their domain that way?
No hands.
The silence is left to sit.
The Iceberg
Your phone and your inbox sit on the surface. Your website and your name sit below it, with most of the iceberg, where no one ever looks.
And every one of them gets solved the same way: Maximum Leverage.
Trial close
Four changes you could and should make tomorrow.
Honestly, you could do them today, because of AI.
The wall this raises
"And I'd bet almost nobody here has done them."
The room's own thought: "So why hasn't any of this occurred to me?"
Belief 3 · 31 slides
From here on, it's all about your business.
Slide 1 · Text The pivot
The biggest transition of the night. Say it out loud so the room sits up.
→ "Because I know what you're thinking right now."
"…But how does this work for me?"
Slide 2 · Text Their thought
Say it for them.
→ "Let me show you four ways. We'll start with a couple you'd notice if you stopped and thought about it."
On the surface
Slide 3 · Text Section header
Problems you can see, if you look for a second.
SCENARIO 1
Your phone
Slide 4 · Text Scenario card
→ "Let's start with a pizza shop."
[Photo: Maestro's pizza shop]
Every time we called: voicemail.
Slide 5 · Visual Maestro's
The owner was behind the counter, slammed, handling everything himself.
How many calls went to voicemail at your place last month?
Slide 6 · Hold Your calls
You don't know. Neither did he.
→ "Now watch this. I'm going to call Maestro's."
[Phone on speaker: the AI answers as Maestro's, gives the specials, takes an order]
Slide 7 · Demo The call, live
Built in about five minutes from the menu and the reviews, and still answering. Show the fix only.
Who here has calls going to voicemail when they're slammed?
Slide 8 · Hold Who has this?
Hands, or chat. Trial close: "If AI caught every call you're missing right now, what would that be worth to you?" Let them name it. Push once for the real number.
→ "So here's what we learned."
WRITE THIS DOWN
Slide 9 · Text Lesson two
→ "Here's one I'd have loved AI for back in the day."
SCENARIO 2
Your inbox
Slide 10 · Text Scenario card
The one job I never did: read the replies.
Slide 11 · Visual The job I never did
Sell someone a $50 ebook and they can lash out like you're the lowest scum on earth. They risk nothing, so they say the most hateful things, and you bear the brunt. It sticks with you: am I a bad person?
→ "So I paid someone to be my shield."
$4,000 a month
$48,000 a year, just so I didn't have to deal with it.
Slide 12 · Visual What it cost
They burned out too, so you find someone new and train them again. Spoken: "Today, AI reads them for me." Trial close: "If you never had to pay someone to handle it, or do it yourself… that's worth at least $48,000 a year, isn't it?"
→ "So think about your business."
What's the one thing you'd love to never have to deal with again?
Slide 13 · Hold Yours
Let a few answer.
→ "Write this one down."
WRITE THIS DOWN
Slide 14 · Text Lesson three
In Belief 7's callback it reads "that thing (for me, customer support)? Gone for good."
→ "Those two, you'd find if you looked. These next two, you'd never see on your own."
Under the surface
Slide 15 · Text Section header
Behind the scenes. Where nobody looks.
SCENARIO 3
Your website
What's missing that should be there
Slide 16 · Text Scenario card
→ "Remember the website the tool looked at? Here's what it saw."
Slide 17 · Visual What's missing
You can see what's on your site. You can't see what isn't. That's what the tool found. Possibly the E60 research.
→ "Here's what it looks like when you fill it in."
Before[Jack of All Trades' original site]
After[GottaCallJack.com]
Slide 18 · Visual The site, before and after
Say almost nothing. Same business, same work. Only how it shows up changed. Trial close: "You'd never have noticed that, would you?"
→ "And one thing almost nobody ever asks."
SCENARIO 4
Your name
Slide 19 · Text Scenario card
Is your domain name good?
Slide 20 · Hold The question
Most people have never asked.
→ "Here's Jamon's."
Slide 21 · Visual The domain, before and after
Nobody on earth would work out what TJOAT stood for.
→ "Look at what's in it."
Slide 22 · Visual What's in it
→ "Which means…"
Never say a phone number again.
Slide 23 · Text What it does
Someone hears it at a barbecue and still has it a week later. TV, radio, and a jingle all followed.
→ "And what did it cost?"
A domain name.
About nine bucks.
Slide 24 · Text What it cost
→ "And what happened after?"
A couple of months. From chasing work to booked six months out.
Slide 25 · Text What happened after
Spoken: "Did the name do all of that? No. But it sure didn't hurt."
Pretty amazing, isn't it?
All it took was the right kind of curiosity… and a little help from AI.
Slide 26 · Hold The close
The scenario's trial close is the wonder, not the price. Jimmy looked at a bad name and thought "there's got to be something better," then followed the trail with AI. Spoken: "There's a process behind it. I'll show you later." (Belief 6.)
→ "Write this one down too."
WRITE THIS DOWN
Slide 27 · Text Lesson four
→ "So let me ask you."
Who's ever thought about their domain name that way?
Slide 28 · Hold Self-diagnosis
No hands go up. Let the silence sit. They just proved it to each other.
→ "Here's the thing."
Slide 29 · Visual The iceberg
The ones on top are easy to see. Below the surface, there's so much more iceberg. Things to find and fix and make better. Almost uncharted territory, where no one ever looks.
→ "And every one of them gets solved the same way."
Slide 30 · Visual All paths lead here
Say "AI" out loud. The slide says Maximum Leverage because the mantra already includes the marketing, so nothing gets walked back in Belief 7.
→ "And look, even with just what you learned today…"
Four changes you could and should make tomorrow.
Slide 31 · Hold The agreement
Spoken: "Honestly, you could do these today, because of AI." Callback to the rules: you learned them today, and this is what they look like applied. Get the yes.
→ "And I'd bet almost nobody here has done them. Right?" The wall: "So why hasn't any of this occurred to me?" Into Belief 4.
Belief 4 — the hinge of the night
It's Not My Fault. It IS My Responsibility. So It's My Opportunity.
The seam from Belief 3: so why hasn't any of this occurred to you?
It's simple.
You didn't know you could, and that's not your fault.
This was impossible until right now.
What You're Great At
Fixing things is great. Owning what makes you great is much better. Here's what I mean.
E60 Fitness, researched with AI: roughly half the boutique chains' price for as good a workout, every trainer wins when the gym wins, and a straight 5.0. If you owned it, how would you feel about your price?
Then a totally different business, Jim's Amazing Bread: Whole-Cell Wheat that keeps the whole berry intact, bread people with gluten sensitivities can eat, and 2,200 handwritten notes to his customers. It's not a bread company. It's about health: an expensive loaf becomes healthy bread, worth every penny.
What A Story Does
Knowing what makes you great changes how you set the price. Your story changes what you're selling. Look. Let me show you.
When Jim's daughter, Lili, started kindergarten, her hair fell out in two weeks. It was Lyme disease and Epstein-Barr. A clinic put her on a gluten-free, dairy-free diet, and Jim made the bread so she'd have something she enjoyed eating. Healthy bread becomes changing lives. He's not selling bread. He's selling a better life.
A customer with Crohn's disease: "This is the only bread I can eat after 20 years." What's that worth?
A competitor charges $44 for three loaves. Jim was at $32.49 and had never raised it. Once he knew, he did, and with his story he has room to go higher. It's not bread anymore. He sets the price.
If it can work for bread, can it work for you? Picture your story, told this well. A customer asks why they should pick you, and you answer differently. Which storefront do they walk into? And through this lens, don't you think you're worth more?
Live swap: when research on a real attendee is strong, their business replaces E60 and Jim.
The Turn
Not your fault. Your responsibility. Your opportunity. It wasn't possible, it's possible now, and you're early.
Trial close
You started this to build the best version of your business you could.
That hasn't changed, has it?
Then: now it's your turn, a break for the exercise.
The wall this raises
"Alright, it's an opportunity.
But how big is it really?
Is it worth the effort?"
This one is appetite, not resistance.
Belief 4 · 25 slides
So why hasn't any of this occurred to you?
Slide 1 · Text The question
No pause. The answer comes in the same breath.
It's simple. You didn't know you could.
Slide 2 · Text The answer
And that's not your fault.
Slide 3 · Text Absolution
You didn't start a business to become a marketer. Nobody handed you a manual.
This was impossible until right now.
Slide 4 · Text Timing
If anyone pushes back: "Some of it was flat-out impossible. The rest was possible… just not probable." A contractor has no reason to ask about domain names on a Tuesday.
→ "And here's what most people miss."
Fixing things is great.
Owning what makes you great is much better.
Slide 5 · Text Bridge into what you're great at
We've spent Belief 3 making things better. Now the bigger thing: what already sets you apart, and what it frees you to do.
Here's what I mean.
Slide 6 · Text Here's what I mean
→ "I asked AI about my gym."
E60 Fitness: three things nobody else in their market does
Slide 7 · Visual E60, three things nobody else does
Privately owned, so roughly half what the boutique chains charge for at least as good a workout. The trainers benefit financially from the gym's success. A perfect 5.0, which is almost impossible. Live swap: a real attendee's business, if the research is good.
If you owned E60, knowing this… how would you feel about your price?
Slide 8 · Hold How would you feel?
Confident. Proud. More for less, and everybody wins.
→ "Here's a totally different business. A bread company."
Jim's Amazing Bread: three things nobody else does
Slide 9 · Visual Jim's Amazing Bread, three things
Sources: his site and the live event. He wrote a note to every customer, 2,200 of them.
So how would that change how you think about his price?
Slide 10 · Hold And his price?
Land it: it's not a bread company. It's about health.
High fiber. Easy to digest. No preservatives.
Slide 11 · Text The first step up
Once you know why it's different, the price stops looking high.
→ "But there's something that changes value even more than that."
Knowing what makes you great changes how you set the price.
Your story changes what you're selling.
Slide 12 · Text Bridge into story
Name the shift out loud. Now watch what a story does to the value of anything.
Look. Let me show you.
Slide 13 · Text Look
→ Into Jim's story.
[Photo: Jim and his daughter, Lili]
Her hair, gone in two weeksLyme disease and Epstein-BarrA bread she could eat
Slide 14 · Visual Jim's story
When his daughter started kindergarten, all of her hair fell out in two weeks. It turned out she had two viruses, Lyme disease and Epstein-Barr. A clinic in Florida put her on a gluten-free, dairy-free diet, and she couldn't eat a lot of what she wanted. Jim made the bread so she'd have something she enjoyed eating. Lili tells her own story in a video on his site.
→ "So now what is it?"
He's not selling bread. He's selling a better life.
Slide 15 · Text The second step up
The room feels the climb twice: expensive → healthy → life-changing.
→ "Listen to what his customers say."
"This is the only bread I can eat after 20 years."
JB, Crohn's disease patient
What's that worth?
Slide 16 · Hold What's that worth?
Let it sit. Optional second build: "Amazing! Helped me see in color again!" (RS, diabetes patient). Both are on his customer reviews page.
→ "And here's what he didn't know."
It's not bread anymore. He sets the price.
Slide 17 · Visual He sets the price
He didn't know the competitor charged $44 until we found it for him, and he raised his price right away. With his story and his testimonials, he has the foundation to go higher still. When people say it's the only bread they can eat, the price isn't the question.
→ "So let me ask you."
If it can work for bread… can it work for you?
Slide 18 · Hold The bridge
→ "So let's make it yours."
Picture your story, told this well.
Slide 19 · Text The imagine prompt
A beat of quiet. They fill in their own version.
→ "Now picture a customer asking you this."
"Why should I pick you?"
Wouldn't that change how you answer?
Slide 20 · Visual The "why you?" moment
Let them feel the difference. Don't explain it.
→ "And think about what your customers see."
Which one do they walk into?
Slide 21 · Visual Setting you apart
→ "Now think about your price."
Through this lens… don't you think you're worth more?
Slide 22 · Visual The price lens
"Think about what you charge right now." Let a few answer out loud.
→ "But here's the part that matters most."
Slide 23 · Text The turn
It wasn't possible, so it's not your fault. It's possible now, so it's your responsibility. And you're early, so it's your opportunity.
→ "So let me ask you one more."
You started this to build the best version of your business you could. That hasn't changed… has it?
Slide 24 · Hold The trial close
The most important trial close in the chain. Relief becomes motion here.
EXERCISE
Now it's your turn.
Slide 25 · Hold Your turn
[Break for exercise.] Right after the trial close, while they're built up: take what they just watched and try it on their own business.
→ Wall: "Alright, it's an opportunity. But how big is it really? Is it worth the effort?" Into Belief 5.
Belief 5
There's Gold Here I'm Standing On
Back to Jim, with real numbers.
Story first, math last.
The Loss, And The Easy Fix
How big is it really? Let's go back to Jim. He loses $4.58 on every box he ships, about 100 boxes a week.
What would you do? Raise the price, and now he can: a competitor charges $44 to his $32.49. People pay $300 to $450 a month out of pocket for GLP-1s, because they change their lives. At $44 he'd make about $6.93 a box, roughly $33,000 a year.
That fixes the math. But it's not the real answer. Remember? His story revealed something bigger. It's not the bread. It's who buys the bread.
The Gold Nuggets, Seen By A Marketer
Here's what I see, as a marketer. Jim won't see these, and AI won't either, not like this.
Subscriptions: about 60% already reorder. Partner inserts: $35 a box. The list: 10,000 customers, $1 a subscriber, $10,000 a send, twice a month. The newsletter: Lili's life and health, with ads. Her partner product recommendations. The monthly total climbs with each one.
Before: losing $4.58 a box. After: about $673,000 a year. Same bread, same customers. That's a big difference, isn't it?
What It Really Is
He's not selling bread. He's selling a changed life, to a certain kind of person. It was never the bread. It's the customer.
He was standing on acres of diamonds: multiple streams, recurring revenue, big paydays. From one product losing money to acres of diamonds.
When I showed him this, you could see him change, right in that moment. That same moment is waiting for you. Are you ready?
Write this down
With Maximum Leverage, every customer is worth WAY more than you think.
Remember what I told you?
Maximum leverage equals what?
Freedom.
The mantra ends the belief, with no exercise here.
The wall this raises
"That's great for Jim.
Would any of that work for my business?
And that sounds like a ton of work."
The Traffic Beat
After three kinds of money: "But that's not all. Now it stands on an unshakable foundation." The partners who stream income now stream customers too; then the wider world (podcasts, YouTube, trusted health websites, Instagram and TikTok, gyms, health food stores, nutritionists, every business serving those people). This fixes a problem most businesses silently have: one or two streams shut down and they're out of business. Jim doesn't have that problem anymore. "If this much potential exists in a business that sells bread, it's already in yours." Then "Are you ready?" and the lesson, which now carries a second line: and there are WAY more of them than you think.
The turn ("his bread is the path to a better life; that's what his story unlocked") is said once, on slide 19; the moment slides ("you could see him change" / "that same moment is waiting for you") were cut as redundant with the beat's close.
Belief 5 · 41 slides
"…But how big is it really?"
Slide 1 · Text Their thought
Let's go back to Jim.
Slide 2 · Text Back to Jim
→ "Here's what I didn't tell you."
−$4.58
on every box he ships.
Slide 3 · Text The gut punch
The guy whose bread changes lives loses money every time someone orders it. About 100 boxes a week, three loaves each.
How could he not know that?
Slide 4 · Text The question
"Right now, I'm not making any money at it."
Jim
He knew something was off. Not how much. Not why.
Slide 5 · Text What he knew
His own words, Fishers, September 10: "I need to get in profitability. Right now, I'm not making any money at it."
Here's what we did with AI.
Seven questions. Out came a spreadsheet of every number in his business, just from his voice.
Slide 6 · Text What we did
Straight from the Fishers night: what one loaf costs, what shipping costs, the average order, the Amazon split, the repeat rate, the monthly nut. Claude built the spreadsheet from his answers.
Four numbers run his whole business.
Slide 7 · Visual Four numbers
AI's first-principles answer, in the room: "A business makes money exactly one way." These become the key metrics.
Jim's Amazing BreadThis month
Price$32.49
Per box−$4.58
Boxes~400
Fixed costs~$1,500/mo
That's the foundation of a dashboard. And that's where it began for Jim.
Slide 8 · Visual The foundation
Doodle-style when finished. As we learn more, the dashboard grows with the business. Fixed costs: Jim said $1,500 first, then "1,500, 2,000"; ~$1,500 used until confirmed.
A marketer looks at these numbers by instinct.
A man who writes 2,200 handwritten letters to his customers, while losing money on every box, doesn't.
Now Jim does.
Slide 9 · Text Now he does
The 2,200 letters are Jim's own number, from the end of the Fishers night.
PEARSON'S LAW
When performance is measured, performance improves.
When performance is measured and reported back, the rate of improvement accelerates.
Slide 10 · Text Pearson's Law
Widely quoted as Pearson's Law; whether Karl Pearson said it is uncertain, so no first name.
The moment you see a problem in the numbers, you want to fix it.
So you track it. Try something. Watch it move. Then try something else.
Slide 11 · Hold The value
"That's Pearson's Law running through the back end of your business. Can you see how powerful that is, once you have a foundation like this?" Hold for the yes.
→ "So. What would you do?"
What would you do?
Slide 12 · Hold What would you do?
Let two or three answer. Raise the price. Ship more per box.
→ "Raise the price? Remember, it's not bread anymore."
And now he can.
Slide 13 · Visual And now he can
Callback to Belief 4. He didn't know about the $44 until we found it.
→ "Think about what people pay for a better life."
GLP-1s, without insurance:
about $300–$450 a month.
They pay it no matter what.
Slide 14 · Visual The GLP-1 anchor
List price runs $1,000–$1,350, but almost nobody pays that; the makers' direct programs run roughly $199–$449 (JumpStart MD, ThinkGLP, August 2026). That's what Jim's selling: a better life.
→ "So at the very least…"
He'd be justified charging at least what the market pays: $44.
≈ +$33,000 a year at ~400 boxes a month
Slide 15 · Visual Justified
"I'd argue more, but let's stick with the market." Real, and small, on purpose.
→ "And sure, he could ship more per box."
That fixes the math.
But it's not the real answer.
Slide 16 · Text Not the real answer
Remember? His story revealed something bigger.
Slide 17 · Text The callback
In Belief 4, we saw it, and you did the exercise yourself. Now we're in transformational territory.
It's not the bread.
It's who buys the bread.
Slide 18 · Text The real value
Here's what I see.
As a marketer.
Slide 19 · Text The preface
"Jim's never going to see these. AI won't either, not the way we're about to talk about them. I paid to learn every one, and every time I used one, I made money. That's why I remember them."
→ "Gold nugget number one. The low-hanging fruit."
GOLD NUGGET 1
Subscriptions
~60% already reorder. Make that choice for them.
+$13,200 a month
Running~$16,000/mo
Slide 20 · Visual Nugget 1
They're coming back anyway; a subscription keeps each one about three months longer. A quarter of ~400 boxes a month subscribe, 3 extra months at $44. The running total includes the price fix (~$2,770 a month).
→ "Nugget number two. Remember the box? The box was the problem."
GOLD NUGGET 2
What's in the box
Partners pay to get in front of his customers.
5 inserts × $7 = $35 a box
+$14,000 a month
Running~$30,000/mo
Slide 21 · Visual Nugget 2
The box that was losing $4.58 becomes the asset.
→ "Nugget number three. He's been doing this for years."
GOLD NUGGET 3
The list
10,000 customers who love him. For many, it's the only bread they eat.
$1 a subscriber: $10,000 a send, twice a month
+$20,000 a month
Running~$50,000/mo
Slide 22 · Visual Nugget 3
An email suggesting another health product. "As a marketer, I know a dollar a subscriber per send is easy for a customer like that."
→ "Nugget number four. A little brand building."
GOLD NUGGET 4
The newsletter
Lili shares her life, and what she does to stay healthy.
Ads: $1,500 · $750 · $325, twice a month
+$5,150
Running~$55,000/mo
Slide 23 · Visual Nugget 4
Ad space top, middle, and bottom. It can all be systematized.
→ "And one more. This one's easy too."
GOLD NUGGET 5
Her recommendations
The water filter, the mouthwash, the things she uses, as partner product recommendations.
~$500 an edition, twice a month
+$1,000
Running~$56,000/mo
Slide 24 · Visual Nugget 5
She's paid every time someone buys through a recommendation. Passive, on autopilot.
→ "There's more. But these are the easy ones. So what does it add up to?"
Slide 25 · Visual What it adds up to
Left, per box: the price fix, −$4.58 before, +$6.93 at $44. Right, every month: what focusing on the customer added, stacked. Every number is on an earlier slide. Let it land before the total.
Before
−$4.58
on every box
After
~$673,000
a year
Same bread. Same customers.
Slide 26 · Visual The total
Jim's Amazing BreadThis month
Price$44
Per box+$6.93
Boxes~400
Fixed costs~$1,500/mo
Subscriptions+$13,200
In the box+$14,000
The list+$20,000
Newsletter+$6,150
Same dashboard. Now it's tracking everything we changed.
Slide 27 · Visual The dashboard, grown
Pearson's Law, made visible. The newsletter tile combines the ads and Lili's recommendations. This is the picture the offer's command center calls back to: "Remember Jim's dashboard?"
That's a big difference, isn't it?
Slide 28 · Hold The agreement
He's not selling bread anymore.
His bread is the path to a better life.
That's what his story unlocked.
Slide 29 · Text The turn, said once
This is the one place the turn is stated. Everything after points back at it.
"This is the only bread I can eat after 20 years."
JB, Crohn's disease
It was already on his website. He was doing it all along.
Slide 30 · Visual The testimonial
A certain kind of person: they've struggled with their health, found the one bread that works, and invest in the water filter, the probiotics, the vitamins. They trust him.
It was never about the bread.
It's the customers. That's the value.
Slide 31 · Text The real value
Optional: the list-based nuggets alone come to about $31 per customer a year, before a single loaf ships.
He was standing on acres of diamonds, and he didn't even know it.
Slide 32 · Visual Acres of diamonds
Callback to the iceberg: below the surface is where the money was.
From one product losing money… to acres of diamonds.
Slide 33 · Visual Three kinds of money
Passive, recurring, leveraged income. The big paydays are the ones that make people sit up.
→ "And here's what I'll never forget."
But that's not all.
Now it stands on an unshakable foundation.
Let me show you what I mean.
Slide 34 · Text The foundation
The traffic beat starts here. Everything they just counted came from customers Jim already has; now, where the new ones come from.
First: the partners streaming him income… now stream him customers too.
Slide 35 · Visual The partners
Every company that serves the person who eats Jim's bread. They paid to get in front of his customers because they have customers of their own who need what Jim has. Now those partners send their customers to Jim. Expand out loud: anyone selling to people trying to be healthy.
But that's not all.
Let's take a wider view.
Slide 36 · Text Wider
Now look where his customers come from.
Slide 37 · Visual The wider world
Zoomed out from the partners. Every one of these is a stream of new customers that bread never had access to.
This fixes a problem most businesses silently have.
Slide 38 · Visual The silent problem
One or two reliable places customers come from. When things are going well, nobody worries; you assume tomorrow will be like today. If those shut down, they're not in business anymore. "It happened to me. Everything was going great, and one morning the one place I got my customers shut me off. I was out of business. It took me a while to come back." (If Jimmy presents: "a friend of mine.")
Jim doesn't have that problem anymore.
Slide 39 · Visual The foundation, drawn
One goes down, no big deal. This is the picture the offer's Unstoppable Traffic calls back to: one check stops and it's $0; many checks, one stops, and it's barely a dent.
I showed you a bread business on purpose.
If this much potential exists in a business that sells bread… it's already in yours.
Slide 40 · Text It's in yours
→ "So here's what we learned."
WRITE THIS DOWN
Slide 41 · Text Lesson five
→ "Remember what I told you? This is what I'm talking about."
Maximum Leverage = Freedom
Slide 42 · Hold The mantra
"Maximum leverage equals what?" Freedom. No exercise here: not everyone in the room will have a business that's making money yet.
→ Wall: "That's great for Jim. Would any of that work for my business? And that sounds like a ton of work." Into Belief 6.
Belief 6
There's A Gap Between Using AI And Using It Well
Belief 5 showed what's possible.
This belief takes a few bites of it: three things the room already saw, shown step by step.
The refrain: all this stuff is easy once you have the know-how.
The gap is there, and it's never said.
The Opening
You just saw what's possible. Where should I start? How do you eat an elephant? One bite at a time. Let's take a couple of bites.
First Bite: Maestro's Phone Agent
Screen share, then the steps: spot the problem, give AI the menu and the reviews, tell it who it is, connect it to a phone number with [the phone AI service Jimmy used], call it and test it. Steps two through four are the ground rules from Belief 1B.
Now you know the process, and now it's simple.
Second Bite: The Domain
Screen share, then the steps: the domain's bad, brainstorm names with AI, check what's available on Namecheap, have AI pick the best in order, then choose the best one, not the AI's pick. GottaCallJack.com, the one that was picked.
Now that I showed you how to do it, it's easy, right?
The Exercise
So go do it: write your phone agent in Claude and test it by talking to it, or find a better name for your business. Debrief: what did the AI give you first, and what would you change?
Write this down
With Maximum Leverage, all this stuff is easy once you have the know-how.
Third Bite: Jamon's Follow-up
Jamon had nothing going for follow-up. Written in Claude, sent to the CRM: a missed-call text-back, a sincere thank-you, then a few days later the referral ask and the review. "It's all automated. We don't have to initiate that." You'd need your own CRM, but that's how it's done.
Now you know how to do the follow-up part, right? A lot of this stuff, you set it up and it just does what it's supposed to do.
All this stuff is easy once you have the know-how.
The wall this raises
"…But how would I know what to do?"
Belief 6 · 24 slides
You just saw what's possible.
Slide 1 · Text The callback
→ "And I'm sure you're wondering, that's a lot to do…"
"Where should I start?"
Slide 2 · Text Their question
How do you eat an elephant?
One bite at a time.
Slide 3 · Visual The elephant
Let's take a couple of bites.
Slide 4 · Text A couple of bites
FIRST BITE
Remember the first thing I showed you?
Maestro's phone agent.
Slide 5 · Text First bite
"Here's how it's done."
Screen share: live demonstration
Slide 6 · Demo Screen share
Switch over. Show how the agent was set up. Come back to the slides for the steps.
1Spot the problem: calls going to voicemail
2Give AI the menu
3Give AI the reviews
4Tell it who it is: "You work at Maestro's. Take orders."
5Connect it to a phone number with [phone AI service]
6Call it and test it
Slide 7 · Visual The steps
Jimmy texted his AI agent while driving past: go look at the menu, go look at the reviews, pretend you work there and take orders. Five minutes later it was answering, and it still is. Steps 2–4 are the ground rules from Belief 1B: "You already learned this today."
Come back: Step 5's phone AI service: confirm with Jimmy.
Now you know the process.
And now it's simple.
Slide 8 · Text Now you know
"That's all this stuff is."
Want to see a couple more?
Slide 9 · Hold A couple more
→ "Let's do the domain. That'll be a fun one."
SECOND BITE
TJOAT.net → GottaCallJack.com
Here's how we did it.
Slide 10 · Text Second bite
Screen share: live demonstration
Slide 11 · Demo Screen share
1The domain's bad. We need a good one.
2Brainstorm names with AI
3Check what's available on Namecheap
4Have AI pick the best 10, 20, 30, in order
5Choose the best one, not the AI's pick
Slide 12 · Visual The steps
Instead of wading through a thousand names, AI narrows it down. The last step is the one people miss.
Slide 13 · Visual What we picked
And now that I showed you how to do it…
it's easy, right? You agree?
Slide 14 · Hold Easy, right?
→ "So go do it."
EXERCISE
So go do it.
Your phone agent
write it in Claude, then test it by talking to it
A better name
for your business
Slide 15 · Hold Your turn
[Break for exercise.] The phone agent choice is honest: they write and test it in Claude. Connecting it to a real phone takes the voice service.
What did the AI give you first?
What would you change?
Slide 16 · Hold The debrief
→ "So here's what we learned."
WRITE THIS DOWN
Slide 17 · Text Lesson six
→ "And one more bite."
THIRD BITE
We asked Jamon what they were doing for follow-up.
Nothing.
Slide 18 · Text Third bite
"And it was easy too. Here's what I did."
Screen share: live demonstration
Slide 19 · Demo Screen share
The follow-up written in Claude, then sent over to the CRM. "We already had a CRM from the other business we're in."
1Write the thank-you in Claude. Just thank you.
2Write the second message: a few days later, the referral and the review
3Write the missed-call text-back
4Send it all to the CRM
5Turn it on
Slide 20 · Visual The steps
From what Jamon described at Fishers.
Come back: Confirm against how Jimmy actually built it.
Slide 21 · Visual What's running now
"You'd need your own CRM, but that's how it's done."
Come back: Jamon's permission to show his back office on screen.
"It's all automated. We don't have to initiate that."
Jamon
Slide 22 · Text In Jamon's words
Now you know how to do the follow-up part, right?
Slide 23 · Hold Now you know
Then, spoken, no slide: "And really, a lot of this stuff, you set it up and it just does what it's supposed to do. You don't have to worry about it."
All this stuff is easy once you have the know-how.
Slide 24 · Text The refrain
"You get it?" Let it land. The gap is there. Don't say it.
→ Wall, the room's own thought: "…But how would I know what to do?" Into Belief 7.
Belief 7
Results Depend On The Person, Not The Tool
The home stretch.
AI is compressed knowledge, and it makes whoever's using it a genius at what they already do well.
But it needs a lens.
Same Tool, Different Results
AI is compressed knowledge, every book on every shelf in one phone, and it makes whoever's using it a genius at what they already do well. But it needs a lens: you.
Same AI, person A, person B: an apple and an orange. Results will vary drastically.
Here's what I mean… Jamon's estimate: one job, one price. A marketer looked at it and got the idea right away: good, better, best at $5,000, $7,000, $10,500.
Good, better, best = more money. The proof: Dan Ariely's Economist test, $8,012 per 100 readers with two options and $11,444 with three, 43% more. What nobody realizes… good, better, best = more customers, because the question shifts from "yes or no?" to "which one?"
Exercise: now it's your turn. The room creates their own good, better, best, and two or three share.
The formula, filled in: AI plus a contractor is one price and one customer; AI plus a marketer is more per customer and more customers. Same tool. Different person. Different result.
The Equation
So here's the equation… curiosity, purpose, refining, result. The room did every one today.
How to use AI for Maximum Leverage: ask, run the loop, keep the one that works, ask again. Maximum money, minimum time.
Jim's nuggets and Jamon's changes: AI made every one of them quickly, but someone had to know to make them. That's what transforms businesses.
The Credibility
Twenty years of learning what makes a person want to give you money, poured into this training.
Then the co-reg story: six months and over $80,000 back then, under a week with AI, and $440,000 in six months, conservatively. And that's exactly what it does for anyone: it takes your experience and multiplies it.
The Payoff
Opportunities like this are sitting in your business; you just can't see them from the inside. The six lessons, on a notepad. Then the room circles the one that would change their business the most, and holds on to it for the "I'm in" email. AI plus marketing equals Maximum Leverage. Maximum leverage equals what? Freedom.
Trial close
The dot chart comes back: where do you want to be on it, and how long do you want to take getting there?
You have everything you need now.
Three choices.
The Co-reg Story
After "twenty years of learning": let me show you what that looks like in real life. Every lead cost me money (a $10 lead, $1,000 per 100 leads just to break even, time and uncertainty). I followed the instinct: six months, over $80,000. Then every lead sold five times at $3: $5 in the bank before anything else. Had AI been around: under a week, the $80,000 saved. Conservatively, 1,000 leads a week for those six months: $120,000 + $240,000 + $80,000 = $440,000, before back-end profit. That's the difference knowing what to build makes. Most business owners walk right past opportunities like this, just like Jim did. The old "a year now takes a week" slide was cut.
Belief 7 · 38 slides
We're in the home stretch.
Slide 1 · Text The home stretch
Remember what AI is?
Compressed knowledge.
Slide 2 · Visual Compressed knowledge
Every book on every shelf, into one phone.
It makes whoever's using it a genius at the thing they already do well.
Slide 3 · Visual The power-up
The video-game power-up everyone knows. Our own design: an orb with a lightning bolt, nothing borrowed.
But it needs a lens.
You, me, anybody.
Slide 4 · Visual The lens
Spoken first: "You've seen what it can do." AI is all the light; the person is the lens that focuses it into one result.
Slide 5 · Visual Results will vary
"Because of the lens. If you don't know marketing, you'll just do whatever the AI says." Same AI, two people: an apple and an orange. Slide 14 fills in the same two rows.
→ "Here's what I mean…"
Here's what I mean…
Slide 6 · Text Here's what I mean
Jamon's Estimate
Slide 7 · Visual Jamon's estimate
"The first time I saw his estimates, I noticed right away what could make them better." ("Jimmy noticed" if Jimmy presents.) The lightbulb is the idea; the next slide shows what it was.
Good, Better, Best = More Money.
Slide 8 · Visual More money
Before: one job, one price. After: Essentials, Recommended, Showstopper. Premium buyers get to say, "I'm the type who wants the best." They pay more, get more, and everybody wins.
Three Options. Everything Skews To More Profit.
Slide 9 · Visual The proof
Dan Ariely tested The Economist's real subscription page on his students. Web only, $59. Print only, $125. Print and web, $125. With all three on the menu, 84 of 100 chose print and web. Take away the print-only option nobody wanted, and just 32 did. Per 100 readers: $8,012 with two options, $11,444 with three, 43% more. For you, not the slide: in his test the third option was a decoy nobody bought; in good, better, best all three are real.
What nobody realizes…
Slide 10 · Text The hinge
Good, Better, Best = More Customers.
More per customer + more customers = way more money.
Slide 11 · Visual More customers
It shifts people from "do I want it?" to "which one do I want?" "I've tested it. The format alone brings in more buyers."
EXERCISE
Now it's your turn.
Create your own.
Slide 12 · Hold Exercise
Explain it out loud: take one thing you sell and make good, better, best.
Who's got a good one?
Slide 13 · Hold Sharing
Two or three share. "What would you charge for it?"
Slide 14 · Visual The formula, filled in
Slide 5, filled in. Lead-in: "Notice. Same AI. The only thing that changed was knowing what to ask." Then: "You get it, right?"
So here's the equation…
Slide 15 · Text The transition
Slide 16 · Visual The loop
No title. "You did every one of these today." Curiosity, purpose, refining, and out comes a result.
How To Use AI For Maximum Leverage
Slide 17 · Visual How To Use AI For Maximum Leverage
Ask, run the loop, keep the one that works, and ask again. Experience is the root of knowing what to ask and what to keep.
Maximum Money. Minimum Time.
Slide 18 · Visual Maximum Money. Minimum Time.
The regular way creeps up. Maximum Leverage climbs in steps.
→ "Here's what that looked like today."
Jim's bakery
The pricethe subscriptionthe insertsthe listthe newsletterthe dashboardtraffic from everywhere
Jamon's business
The domainthe follow-upgood, better, best
AI made every one of these changes quickly.
But someone had to know to make them.
Slide 19 · Visual What that looked like today
"That's the difference. That's what transforms businesses."
Twenty years of learning what makes a person want to give you money.
Slide 20 · Visual Twenty years
Builds upward. "And that's what I poured into this training for you. Not just how AI works, but my lens as a marketer, so you can see what AI can really do for your business."
Let me show you what that looks like in real life.
Slide 21 · Text The bridge
Out of "twenty years of learning" and into the story.
I had a problem.
Every lead cost me money.
Slide 22 · Text The problem
To break even, every 100 leads had to bring in $1,000. Somehow.
Slide 23 · Visual Before
"Say a lead cost me ten dollars. I only made that back over time, when people bought my other products. One big purchase, or a smaller one and an upsell, or subscriptions. Lots of ways. But there was time, and there was uncertainty." Napkin doodle; the real Maximum Leverage co-reg path image can go beside it once found.
I knew if I could fix that, I'd have an instant advantage.
So I followed that instinct.
Six months
Over $80,000
Programmers · troubleshooting
Slide 24 · Text The instinct
"But at the end, it worked. I built a thing that made every lead I got profitable. Here's what it looked like."
Sold five times, $3 each. Every lead is $5 in the bank, before anything else.
Slide 25 · Visual After
"That's a big difference. It was worth the time. It was worth the money. Believe me."
Back then
Six months · over $80,000
With AI
Under a week · in profit immediately
Had AI been around when I saw that opportunity…
Slide 26 · Visual Then and now
"…I'd have saved the $80,000, had it working in under a week, and been in profit right away. Not just the money saved: a week later, every lead is $5 in the bank, and every other dollar I made before is now pure profit." Doodle later: two calendars, six months crossed off versus one week circled.
Let's put a number on that.
Slide 27 · Text The setup
"And I was doing a lot more than this. But let's keep it really conservative so the math is easy."
For the six months it took to build
Slide 28 · Visual The leads
Builds one line at a time.
Slide 29 · Visual The money
Reveal one line at a time. Pause on each.
In six months:
$440,000
And that's before a single dollar of back-end profit.
Slide 30 · Text The total
That's the difference knowing what to build makes.
Slide 31 · Hold The point
Let it land.
That's leverage on a level that's hard to put into words.
Slide 32 · Text Hard to put into words
Opportunities like this are sitting right there in your business.
You just can't see them from the inside. Nobody can.
Slide 33 · Text Hidden in yours
From the registration script. Spoken after: "Just like Jim." Callback to acres of diamonds.
It takes the eyes of somebody who's spent twenty years doing this.
And with AI, those details turn into big changes. Fast.
Slide 34 · Text The eyes, plus AI
From the registration script. Spoken after: "That's what it does for anyone. It takes your experience and multiplies it."
→ "Remember I told you to write these down?"
With Maximum Leverage…
Slide 35 · Visual The six lessons
The notepad, in Georgia, with each lesson's key phrase in bold green.
Circle the one that would change your business the most.
Slide 36 · Hold Circle the one
"You wrote these down all night. Look at your list. Circle the one that would change your business the most. … Got it? Hold on to that. You'll want it before we're done." Webinar: "Type the number in the chat." Pays off in the "I'm in" email: the lesson they circled.
AI + Marketing = Maximum Leverage
Slide 37 · Visual Maximum Leverage
"That's what I wanted to show you the power of today." The chart from slide 18, with the gray line labeled "AI alone."
Slide 38 · Visual Freedom
Six scenes: customers lining up, exponential growth, the dream house, vacations, time with family, endless choices. "Maximum leverage equals what?" Freedom.
Where do you want to be on it, and how long do you want to take getting there?
Slide 39 · Visual The dot chart, back
"Because you have everything you need now." Same grid as Beat 8 and Belief 1. Legend labels are placeholders until Jimmy confirms what each color means.
Three choices.
Slide 41 · Text Three choices
Explain, then into Belief 8.
Belief 8
Three Ways Forward
Belief 7 ends on "Three choices."
The roads follow directly, each shown with a doodle that carries its trade-off, and the trade-offs are spoken, not written.
Road One: Do It Yourself
Here's what I did; go do it, if you want to. It takes time and experience, and it's a process. But it's fun, and you'll do it for the rest of your life.
Road Two: Have Someone Do It All
A smart choice as a business owner: you don't have to worry about it, and the money comes in. But you're separated from the process and you don't control it, and it's the most expensive option. It depends on the type of person you are.
Road Three: Do It Together
With someone who knows how. That's why I'm here. The only risk is that you do some of the work, and that's the best price to pay: you take ownership, it's yours, and you're free to part ways whenever you want.
Naming a downside for your own option is deliberate: when the person making the offer names its cost, the room trusts that person more, and trusts the comparison.
Here's what that would look like.
Straight into the offer.
Belief 8 · 4 slides
ROAD ONE
Do it yourself.
✓You own the know-how. You need no one.
✗A long road, on your own.
Slide 1 · Visual Road one
"Here's what I did. Go do it, if you want to." It takes time and experience, selling things and seeing what works and what doesn't. That's a process. But it's fun. You'll do it for the rest of your life.
ROAD TWO
Have someone do it all.
✓Hands off. It can work very well.
✗The most expensive. You give up control.
Slide 2 · Visual Road two
A smart choice as a business owner: you don't have to worry about it, the money comes in, and you're supporting someone else's business. But you're separated from the process. Something's working and you don't control it; if that one stream gets shut off, you're out of luck. It's also the most expensive option: if you want it done right, you'll spend a pretty penny. It depends on the type of person you are. "Personally, I'm not that type."
ROAD THREE
Do it together.
With someone who knows how.
✓You learn fast, by doing it, and you keep it.
✗Rare. It takes the right partner, willing and able.
Slide 3 · Visual Road three
"That's why I'm here." The only risk is that you're doing some of the work. That's the best price to pay: you take ownership, it's yours, and you're free to part ways whenever you want. Why name a downside for your own option: when the person making the offer names its cost, the room trusts that person more, and trusts the comparison with the other two roads. Say it every time.
Here's what that would look like.
Slide 4 · Text The hand-off
→ Straight into the offer.
The Offer
Your Maximum Leverage Business Breakthrough
Belief 8 ends on "Here's what that would look like," and the offer starts on Jamon's words. The offer's record is its own locked page, Offer — Locked Slides 1–83; the slides below are a mirrored copy of it, updated in the same pass whenever the offer changes.
The Run
Seven components, each with one shape: the hook, "Here's exactly what that looks like," "And here's what that does," the value (arguments beside a doodle), and the handoff. The Meeting That Changes Everything ($20,000, Jamon's own number), Your Story, Told to Sell ($15,000), Your Automated Website Conversion Machine ($10,000), Automatic Repeat Business ($9,000), Unstoppable Traffic ($6,000), Found Money ($10,000), and The Million Dollar Maximum Leverage Mastermind (priceless).
Total value: $70,000. Then the step-down, with a because at every drop: Jamon's picture as the trial close, then $70,000 crossed out (because AI does in days what took months); not even $35,000, the per-customer doodle, crossed out (because we build it together); not even $20,000, the front desk and the email doodles, crossed out (because my mission is to reach as many businesses as I can). The mission doodle. Then the reveal, top down: $7,497 right now, only 11 spaces; Better at $3,997 (the two meetings plus the core of your business: three components, $54,000 of value); Good at $1,997, where Jamon started. The cards run Best, Better, Good; Best is "All of it, built together."
The ask: email me, subject line "I'm in," with which path, the lesson you circled and what you want to start on, and the best number to reach you. Replies in the order received; the deeper questions come in our reply.
But that's not all: two fast action bonuses for the first five, Your Command Center ($3,500, Jim's dashboard) and Access to Game-Changing Custom Solutions ($10,000, the co-reg story). Everything again: $83,500. The first-five cards.
The close, logic first, then proof, then the choice: the simple math (from losing money to making money, one email, the full picture), about $20 a day, Jamon's words, the crossroads, the asset, "Now is the moment," and one merged ask, "The time is now."
Rules This Section Runs On
Time-agnostic everywhere: "right now," "first thing in the morning," never "tonight."
Real-world values, cited in the notes. Jamon's number is his own words.
Bonuses come after the price, never inside the stack.
The email is the yes, kept short at the moment of decision; the black-box questions run in our reply, after the yes.
The Offer · 83 slides
INTRODUCING
Your Maximum Leverage Business Breakthrough
Everything you watched, built into your business. Together.
Slide 1 · Text The name
Not a demo, not a template. We build the systems that run these things, so the parts of the business that were never the reason you started it stop needing you.
COMPONENT ONE
The Meeting That Changes Everything
Where your next chapter begins.
Slide 2 · Text Component one
Like a doctor before the prescription. Not just what's broken: what this business looked like in your head before it looked like this. Then the reveal: "And a second one, two weeks later, once it's had time to run."
IN THESE TWO SESSIONS, HERE'S WHAT WE'LL UNCOVER
• The story behind your business you've never told, and why it's the most valuable thing you own.
• The one sentence that answers "why should I pick you?" before anyone asks.
• Exactly where your website is losing customers, page by page, and what it's costing you.
• Your step-by-step plan to turn one-time customers into automatic repeat business, and what a 60% increase does to your business from the foundation up.
• The follow-up that turns customers into raving fans, repeat business, and referrals, on autopilot.
• What you're really selling, and the new streams of customers it unlocks.
• Where you can get paid more every time you bring in a new customer, starting with the very first sale.
Slide 3 · Visual What we'll uncover, part one
In component order: story, website, repeat business, traffic. Each later component picks up a line from this map.
• The recurring revenue already hiding inside what you sell, and exactly how to tap into it.
• The pricing moves that get customers to happily pay you more, so up to 84% choose your best option.
• The businesses that would pay to reach your customers, by name, and exactly how to get them to do it.
• The key numbers that drive your bottom line, and exactly what to do to improve them month over month.
• Anything that could sink your business if it broke, found, and protected.
• Your roadmap: what to do first, what to do next, and what to ignore.
And two weeks later, we meet again.
Slide 4 · Visual What we'll uncover, part two
Found money, your numbers, the roadmap.
AND HERE'S WHAT THAT DOES
• You know exactly what to do next, and in what order.
• You sleep through the night, excited about what tomorrow brings.
• Checking the books becomes the best part of your day.
• Remember how you felt the day you opened? You feel that again. Only this time, you know exactly where you're going.
• Your excitement is magnetic, and people want to buy from you because of it.
• Every Monday, you start the week energized.
Slide 5 · Visual What that does
Order: clarity, sleep, the books, the day you opened, magnetic, Monday.
"I just trusted Jimmy. In two two-hour calls, he did what would've cost me twenty grand and months with an agency. Now I'm booked. I'm running radio ads. I'm doing things at a scale I never thought I'd hit."
— Jamon, Jack of All Trades
Slide 6 · Visual Jamon, in his words
Spoken: "He didn't just say it. He waived his fee for the contracting work he did for Jimmy. That should tell you what this is worth." The testimonial format to use everywhere.
• Jamon, in his words: what would've cost him twenty grand and months with an agency.
• He waived his fee for the contracting work he did for Jimmy.
• A couple of months later: booked six months solid.
Value: $20,000
Slide 7 · Hold The value
Jimmy's frame, if needed: "We did the calls. We found all this. Then we did the work. A couple of months later he's booked six months solid."
Remember Jim?
Slide 8 · Text Remember Jim?
His story changed what his business was selling.
Slide 9 · Visual What his story did
Spoken: "Same bread. Same oven. His bread became the path to a better life, and look what that did." Callback to Belief 5.
And it opened doors to customers everywhere.
Slide 10 · Visual What it opened up
Callback to Belief 5's streams doodle.
Now it's your turn.
Slide 11 · Text The turn
COMPONENT TWO
Your Story, Told to Sell
The one change that makes every other change possible.
Slide 12 · Text Component two
Every business tells people what they do. Almost none tell people why it matters.
HERE'S EXACTLY WHAT THAT LOOKS LIKE
• What you're really selling, found and named. Not your product, but the change it makes in people's lives.
• The mission at the heart of your business, brought to light: the lives you change, told in a way people can feel.
• Where your new customers are, found and mapped: the places your business can reach now.
• Your price, set by the change you make in people's lives, so more customers are happy to pay you more.
• Your customers' own words, turned into echoes of your mission, with a steady stream of new ones.
• Your story, echoed everywhere it needs to be: your website, your emails, and every conversation.
• The partners your story makes possible, found and named: businesses that will send you customers and profits.
Slide 13 · Visual What that looks like
Built on what the story did for Jim: what he was really selling, the mission, who buys, the price, the testimonials, the echo, and the partners it opened up. Italics in delivery: "Jim's bread became the path to a better life."
AND HERE'S WHAT THAT DOES
• People know you for the lives you change, not just the thing you sell.
• Your prices reflect the change only you deliver, and people are grateful to pay them.
• You stand in a category of one.
• Your best customers send you new business, because they feel connected to your mission.
• New doors keep opening: partners, customers, and opportunities you've never had before.
• When someone asks what you do, you light up, because you get to tell them about the lives you change.
Slide 14 · Visual What that does
For 6, spoken: "Instead of 'I own a pizza shop,' it's 'I bring people together and create moments they'll never forget. We just do it through pizza.'" Order: known for the lives you change, prices, category of one, referrals, new doors, you light up.
• The market: a copywriter who does this kind of work well, and there aren't many, charges $15,000 to $50,000.
• Jim: his story took him from losing $4.58 on every box to $33,000 more a year. And that was just the beginning.
Value: $15,000
Slide 15 · Hold The value
Spoken: "Either way you look at it, what we do together here is worth a lot. So let's be conservative, and call it the bottom of the market. Would you agree?" Two arguments, one conservative number.
Remember Jamon's website?
Before[Jamon's old site]
After[GottaCallJack.com]
Now it's your turn.
Slide 16 · Visual Remember Jamon's website?
Callback to Belief 3. Spoken: "And a couple of months later, he was booked six months out."
COMPONENT THREE
Your Automated Website Conversion Machine
More customers from the same traffic, every day, without more work.
Slide 17 · Text Component three
Spoken: "One who never calls in sick, never has an off day, and closes at 2am while you sleep." Callback to Belief 3: "Remember Jamon's site, before and after? Same business, same work. Only how it shows up changed." Right now your website is a brochure. It should be your best salesman.
HERE'S EXACTLY WHAT THAT LOOKS LIKE
• Your story, turned into a website that sells: every page rewritten, so the first thing a stranger feels is why you.
• A fresh new look: a new logo, a new theme, and a site that looks like the business you've become, on every screen.
• Every leak found and fixed, starting with the pages costing you the most money right now.
• Your best proof, placed exactly where people hesitate: your customers' own words, doing the selling for you.
• Your offer, laid out so choosing you is easy: good, better, best, priced to move people up.
• Your own AI answering agent, like Maestro's: every call answered, every order taken, day or night.
• Headlines tested against each other, so your site runs on what actually works.
Slide 18 · Visual What that looks like
Callbacks: component two's story, the research tool's leaks, Ariely's three options, and Maestro's phone agent from Belief 6. Order: what a stranger sees, what converts them, what runs on its own.
AND HERE'S WHAT THAT DOES
• You wake up to new business that came in overnight, without anyone chasing it.
• You get hours back every week, because your site handles what used to take your time.
• New customers arrive already sold, because your site told your story before you ever met.
• You send people to your website with pride, knowing it shows your business at its best.
• And every improvement keeps paying you, every single day.
• The market: a small-business redesign runs $5,000 to $20,000 through an agency, and the copy that makes it sell is another $5,000 to $25,000.
• Jamon: a new name, a new site, and a couple of months later, booked six months out.
Value: $10,000
Slide 20 · Hold The value
Spoken: "Same traffic. More customers. Still the floor. Fair?"
So now they're buying.
What happens after the first sale?
Slide 21 · Text The handoff
Instead of a third "Remember…" in a row. Jamon's follow-up becomes the callback inside component four.
COMPONENT FOUR
Automatic Repeat Business
Follow-up, handled forever.
aka The Multiplier Effect
Slide 22 · Text Component four
Scope: follow-up before and after the sale, by text, email, and phone.
HERE'S EXACTLY WHAT THAT LOOKS LIKE
• Your story, woven into every message, so every text and email sounds like you.
• Every new lead and missed call answered in minutes, with a reply that already tells them why you.
• A full sequence that turns more estimates into jobs: calls, texts, and emails that keep checking in until they decide.
• A complete after-the-sale experience: a thank-you, a check-in, tips, and the review and referral ask at just the right moment.
• Your customers' feedback, turned into proof: reviews, testimonials, and stories that echo your mission.
• Offers timed to each customer: the next purchase, the upgrade, and the add-on they'll want.
• The whole system, installed and running on its own, so every customer feels personally looked after.
Slide 23 · Visual What that looks like
Jamon's, in his own words: the job closes, a thank-you goes out, nothing else. A couple of days later, the review and referral ask. "It's all automated. We don't have to initiate that." And his missed-call text-back: "Great. It's great."
AND HERE'S WHAT THAT DOES
• You feel so much lighter, knowing every customer is taken care of, whether you're there or not.
• Estimates you'd have written off turn into jobs.
• Customers keep coming back, and every sale quietly sets up the next.
• When they're ready to buy again, yours is the only name that comes to mind.
• Five-star reviews keep rolling in, until the proof speaks for itself.
• Referrals arrive from people you've never met, because your customers feel connected to your mission.
Slide 24 · Visual What that does
For the reviews, spoken: "Over time, the social proof becomes absolutely overwhelming. I know, because it's happened in my business." Order: lighter, estimates into jobs, coming back, only name, reviews, referrals.
"Remember what's running in Jamon's business? It's all automated. He doesn't have to initiate any of it. Now all of that's happening in yours."
• The person you'd pay: a receptionist earns a median $18.27 an hour. Three months is about $9,500, and that's just the phone, only when they're there.
• What it brings back: a $5,000-a-month business with 20% more customers coming back makes an extra $3,000 over three months. And it keeps coming.
Value: $9,000
Slide 26 · Hold The value
Spoken, not on the slide: "Conservative. Fair?" Wage: U.S. Bureau of Labor Statistics, May 2025 median for receptionists.
That's the customers you already have.
Now, where do the new ones come from?
Slide 27 · Text The handoff
Echoes Belief 5's traffic beat ("Let's talk about new ones").
COMPONENT FIVE
Unstoppable Traffic
Customers from everywhere, all the time.
Slide 28 · Text Component five
That's what we build for you.
Slide 29 · Visual The streams doodle
Callback to Belief 5, slides 37 and 38. Spoken: "Jim doesn't have that problem anymore. Neither will you."
HERE'S EXACTLY WHAT THAT LOOKS LIKE
• Every place your customers already gather, found and named: the podcasts, channels, websites, and groups that serve the people your mission attracts.
• The partners who'll send you customers, lined up: businesses that serve your customers, with the outreach written and an offer that makes saying yes easy.
• Your ads, built to sing: the marketing pieces and ads created with you, aimed at exactly the people your story speaks to, with a clear plan for running them.
• Multiple independent streams, built and running, so no single one is ever the whole business.
• Every stream tracked, so you can see exactly which ones pay, and put your money into what works.
• Your profitable streams, scaled: the proven metrics that tell you a stream is a winner, and the method for rolling it out. That's when your business starts to grow fast.
Slide 30 · Visual What that looks like
Highlighted: the scaling bullet. Aaron's rollout factor goes in the notes once found in his book. Ads are built and taught, not managed.
AND HERE'S WHAT THAT DOES
• You always know where your next customer is coming from.
• New customers find you from everywhere, every single day.
• You feel unstoppable, because your customers come from so many places at once.
• You choose the customers you want to work with, because more are always on the way.
• Your business becomes worth more, and you can see it.
• Growth becomes a choice you make.
Slide 31 · Visual What that does
Order: always know, from everywhere, unstoppable, choosing, worth more, growth by choice.
Every one of these is a stream.
Slide 32 · Visual Jim's wider world
Callback to Belief 5. Spoken: "That's Jim's world now. Yours has one too."
• An agency: $1,500 to $5,000 to set up, then $1,000 to $5,000 a month, plus 10% to 20% of every ad dollar.
• A marketer on staff: about $19,700 for three months, before a single ad dollar.
• Traffic you own: no monthly bill. Even one small source adds about $6,000 a year, and we build several.
Value: $6,000
Slide 33 · Hold The value
Spoken, not on the slide: "Any way you look at it, six is the low end. Fair?" Marketer wage: U.S. Bureau of Labor Statistics, May 2025. Renting versus owning: an agency keeps costing; traffic you own keeps paying.
The same sources we find for your traffic can also become sources of income.
Slide 34 · Visual The transition into found money
Same map as the previous callback, the other side of the coin. Then straight into component six, Found Money.
COMPONENT SIX
Found Money
This is where it gets fun.
Slide 35 · Text Component six
Spoken: "We dig into your business through the eyes of a marketer, and you just make more money because we looked. The faucets are already there. We just go turn them on."
HERE'S EXACTLY WHAT THAT LOOKS LIKE
• The money you're already sitting on, found and turned on, one gold nugget after another.
• Subscriptions built into what you sell, so the customers who already come back do it automatically.
• Partners found and agreements arranged, so other businesses happily pay you to slip their offer into every box, bag, or order that leaves your hands.
• Your customer list, turned into your most valuable asset: your mission opens the door to far more partners, and every sponsored send to customers you already have is pure profit.
• Your own customer newsletter, built, with the ad space sold, top, middle, and bottom.
• Your recommendations, turned into profit, in your newsletter, your follow-up, or wherever you're already with a customer.
• Your own good, better, best on your most profitable or most-bought items, even as a package deal at a pizza shop, so up to 84% of customers choose your best option.
And so many more ways than we can list here. This is what marketers live for.
Slide 36 · Visual What that looks like
The first bullet frames the rest; 2 through 6 follow Jim's nuggets in the order the room saw them (Belief 5), then Jamon's good, better, best (Belief 7). On the good, better, best bullet, spoken: "Remember your showstopper? You already did the pre-work, in about a minute. Now we take it to the next level, together." Spoken: "It's going to be fun. We're going to find so many things, and the money's going to be coming from all over the place."
AND HERE'S WHAT THAT DOES
• The money you used to worry about starts showing up on its own.
• You finally say yes to the things you've been putting off, because the money for them is already there.
• Your customers choose your premium option, and love you for having it.
• Other businesses start calling you, asking if they can pay you to work together.
• Even a quiet day at the shop turns into a good day, because the money keeps coming in from everywhere else.
• You're having the time of your life, because every discovery turns into more money, and more money opens up more opportunity.
Slide 37 · Visual What that does
Order: relief, freedom, pride, being wanted, security, joy.
• Jim: subscriptions, partners in the box, the list, the newsletter, and recommendations add up to about $56,000 a month.
• Jamon: one extra option, and the same fence goes from $7,000 to $10,500.
• Even a tenth of Jim's: about $5,600 a month.
Value: $10,000
Slide 38 · Hold The value
Spoken, as the picture comes up: "That was Jim. Now that's you. Money coming in here, and here, and here." Then: "And that's a tenth. Fair?" Every number is one the room saw in Belief 5 and Belief 7; the $56,000 is what Jim's nuggets add up to once running, and Jamon's is his proposal's three prices.
So what's the ultimate advantage I can offer you?
The lens, plus the expertise.
Slide 39 · Text The handoff
Spoken: "Every breakthrough we have, you'll have with us. We're right there with you." Then component seven, the mastermind.
COMPONENT SEVEN
The Million Dollar Maximum Leverage Mastermind
Whether you know it or not, I know it's there for you.
Slide 40 · Text Component seven
Spoken: "A coach in your corner, every week. If I can make a million dollars in a small business selling my ideas, a pizza shop can. A man who ships bread around the country can. Whether we build it together or you do it yourself, I want to see you add seven figures to your bottom line, because I want to brag on you. If that's a stretch for you, good. I want you to think bigger than you ever have. We'll work on that too."
HERE'S WHAT'S GONNA GET DONE
• Every week, a no-holds-barred Q&A: bring anything, and get the answer on the spot. If it's bigger than one session, you have it by the next.
• Every week, one focused training on one piece of what we build for clients: your story, your website, repeat business, traffic, found money, your numbers, and custom solutions.
• Your own research tool, built with you: the exact same tool we use in your one-on-one meeting, so you can find the opportunities in your business anytime you want.
• Live case studies: what we're building for other businesses right now, and how it's working.
• A library of everything that's made a difference, recorded, shown working, with the results.
• Learn it and do it yourself, or learn it so you can take over what we built for you, whenever you want.
Slide 41 · Visual What's gonna get done
Order opens on the weekly answers and ends on independence. The research tool is the one used live in the one-on-one meeting.
It's like having a straight-up marketing genius on your side.
Russell Brunson dedicated two of his books to me: Expert Secrets and DotCom Secrets.
Slide 42 · Text The credibility
"You might not know these names, and that's fine. Russell Brunson built ClickFunnels, the software thousands of marketers run their businesses on. Rich Schefren, Marlon Sanders, Mike Dillard: they're the people who teach the people who teach marketing. And they came to me. I paid for the $10,000 and $25,000 masterminds and the $2,000 courses. I've tested millions of dollars of traffic and split tests. Go buy either of those books and look at the dedication page. There's a reason my name is there." If Jimmy presents, it's "Daegan," in the third person. Testimonials on screen if available.
AND HERE'S WHAT THAT DOES
• Every big decision you make comes with the confidence of someone who's done it for decades, and made eight figures doing it.
• You leave every no-holds-barred Q&A with your questions answered like clockwork, knowing exactly what to do next, and you can't wait to go do it.
• You're in a room full of owners like you, and there's magic in that energy: every win sparks new ideas and new inspiration.
• You walk into your own business feeling completely in command of it, because you understand every piece.
• You start thinking bigger than you ever have, and anything starts to feel possible.
Slide 43 · Visual What that does
Order: confidence, momentum, belonging, control, possibility. "Decades" and "eight figures" are Daegan's to tell; if Jimmy presents, "Daegan, who's done it for decades."
• The going rate: masterminds like the ones I was in run $10,000 to $25,000 a year. One year, I was in four at once.
• And I didn't always know what would happen going in.
• Looking back, every single time, the connections, the deals, and what I learned outpaced what I paid. Exponentially.
Value: Priceless
Slide 44 · Hold The value
Spoken: "I'm a believer, and that's why I offer this. No matter what I paid, what came back was always way more: the connections, the deals, what I learned. My business always got better because of who I was in the room with. Being around people who think like you do is about the best thing you can do for your business. I can't put a number on that." Good gets the first month with the meetings, then $497 a month. Better and Best get two months free. The scale: what I paid, light; what came back, heavy.
The Meeting That Changes Everything$20,000
Your Story, Told to Sell$15,000
Your Automated Website Conversion Machine$10,000
Automatic Repeat Business$9,000
Unstoppable Traffic$6,000
Found Money$10,000
The Million Dollar Maximum Leverage MastermindPriceless
Total value$70,000
Slide 45 · Visual Everything
"We did this conservatively. There's no way all this gets done for less."
Slide 46 · Visual Picture only: everything that happened for Jamon (the $70,000 trial close)
"If all this did was transform your business the way it did Jamon's, the story we started with… I'd pay that. Wouldn't you?" As the picture runs: "We met. His site went from this… to this. Radio ads. So many new customers he had to turn the ads off. The phone answered for him. Booked out six months." Ads off and no support to pay come from Daegan; confirm with Jamon before the night.
$70,000
Because AI does in days what used to take months, even years.
Slide 47 · Text Crossed out, with the first because
"But it's not going to be that. Because this is AI. What used to take months, even years, we do in days."
It's not even going to be $35,000.
Slide 48 · Text Rung one
Slide 49 · Visual Picture only: one customer, every customer, the month
"But if all this did was make it so every customer gave you two to three times more than they do right now, every single time, and we install it once, and it happens from then on out… would it be worth it?"
$35,000
Because we build it together.
Slide 50 · Text Crossed out, with the second because
"But it's not going to be that. Because we're doing the work together, and that takes a tremendous amount of the work off my hands."
Not even $20,000.
Slide 51 · Text Rung two
Slide 52 · Visual Picture only: before and after, the front desk (first of two trial closes)
"But if it was… if all this did was help you replace one staff member with a piece of technology that never fails… In my own business, that's $4,000 a month I don't have to cover in sales. That's a lot of pressure off, and a lot of money saved. Would that be worth it?" The paychecks now read $4K, twelve of them, $48,000 a year.
Slide 53 · Visual Picture only: the email, your customers as an asset (second trial close)
"And if all it did was turn your customer base into a new asset, where a couple of emails pays this back, and you keep that asset forever… in my world, that's very much worth it. Wouldn't you agree?"
$20,000
Because my mission is to reach as many businesses as I can.
Slide 54 · Text Crossed out, with the third because
"But it's not even going to be that. Because my mission here is to help as many businesses as I can."
Slide 55 · Visual Picture only: the mission
"One person, helping one business after another go from struggling to thriving. And every one of them is an owner, and a family, whose life gets better. That's why I do this. I want this to be an easy yes for you." "Easy yes" moved here from the slide before, so it leads straight into the price.
Right now, if you act fast
$7,497
Only 11 spaces.
Slide 56 · Text The reveal
"In fact, right now, if you act fast, the price is only $7,497. But there are only 11 spaces for that." Optional callback, here or at the $20,000 because: "Think about it. Once you know how to unlock your customer base the way direct response marketers do, a couple of emails pays for all of this. Big paydays, pure profit, from customers you already have." Or the short version after the price: "Less than a couple of those emails."
Or we start by building the core of your business:
Component One · The Meeting That Changes Everything: Where your next chapter begins.$20,000
Component Two · Your Story, Told to Sell: What you really sell, told so people feel it.$15,000
Component Three · Your Automated Website Conversion Machine: Your website, turned into your best salesman.$10,000
Component Four · Automatic Repeat Business: Follow-up that brings every customer back.$9,000
Total value$54,000
$3,997
Slide 57 · Text Better
"Or we start with the two meetings, then build the core of your business. Your story, your website, and your repeat business. We tell your story so people feel it, turn your website into your best salesman, and make sure every customer comes back. That's $54,000 of value, for $3,997." Lists the two meetings and the three components Better builds.
Or start exactly where Jamon started: the two meetings, plus the mastermind.
$1,997
Slide 58 · Text Good
Best
$7,497
All of it, built together.
Better
$3,997
The two meetings, plus your story, your website, and repeat business, built together.
Good
$1,997
We meet, just like Jamon. Plus the mastermind.
Max 11 new clients a month, Better and Best combined
Slide 59 · Visual Choose your path (Best first)
Spoken: "Truth be told, I might buy the $1,997 myself and come to the mastermind, because I like figuring these things out. Either way is good. It's just what you want to do." Mastermind terms: Good gets the first month, then $497 a month, cancel anytime; Better and Best get two months free (on the final cards).
Email me.
To: [the address]
Subject: I'm in
Which path: Best, Better, or Good
The one you circled, and what you want to start on
The best number to reach you
Slide 60 · Visual Email me
Spoken: "If you know this is your next step, email me. Subject line: I'm in. Inside, just tell me which way you want to go. Are we doing everything, traffic included? Or starting with the meetings? Then tell me the one you circled, and what you're excited to get started on. Whatever comes to mind. That's all I need. Phones out, just like at the start. It takes thirty seconds." The deeper questions (history, what they've tried, where to dig in) move to our reply email, not yet written. The phone line may change to an email reply. "Thirty seconds" is a placeholder.
Here's what happens next.
Slide 61 · Visual What happens next
"I'll search for that subject line and go through them in the order they came in, one at a time. Then I'll text you back: you're in, check your email for what's next." Spoken: "Better and Best are only eleven a month."
Slide 62 · Visual But that's not all: first five only
"If you're ready, you're in. Let's go. When I know something's right, I move, because the speed alone creates results. It's the telltale sign of someone poised for success. As soon as I see you in the first five, I'll be looking at my email, smiling at your decision. You're in, and you're getting the fast action bonuses. And the first five, whichever way you choose, also get these two."
FAST ACTION BONUS ONE · REMEMBER JIM'S DASHBOARD?
Your Command Center
The Screen That Tells You Everything
Right now, how do you know if this month is good?
Slide 63 · Text Bonus one
HERE'S EXACTLY WHAT THAT LOOKS LIKE
• Every number that matters, on one screen, pulled out of wherever it's buried.
• Built for your business: your numbers, not a template made for someone else's industry.
• Wired to your point of sale, booking, ads, and bank, so it updates itself.
• Each number explained plainly: what it means, what healthy looks like, and what to do when it moves.
• One morning view that answers four questions in ten seconds: what's working, what's stalling, where the opportunity is, and what needs you today.
• Alerts on the numbers that matter most, so anything that needs you finds you first.
Slide 64 · Visual What that looks like
Good buyers get a basic version (numbers entered daily, no connections); say that out loud rather than on the slide.
AND HERE'S WHAT THAT DOES
• You open one screen with your coffee, and you know exactly where you stand.
• Every decision comes with total confidence, because it's built on real numbers.
• You catch the little things while they're still little.
• You see opportunities everywhere, because now you can see the patterns.
• You start asking bigger questions, like what one more repeat customer a week would mean, and then you go make it happen.
• And your decisions start stacking, each one making the next one pay more.
• A consultant charges $3,500 to $7,000 for a dashboard wired to live sources.
Value: $3,500
Slide 66 · Hold The value
Without it: results bounce. With it: the numbers in focus, and results climb. Dashboard numbers are illustrative.
FAST ACTION BONUS TWO · REMEMBER THE CO-REG STORY?
Access to Game-Changing Custom Solutions
Find it. Build it. Watch it change everything.
Slide 67 · Text Bonus two
Slide 68 · Visual Picture only: the co-reg turn
"Before, my sales went to paying back the leads. At best, I broke even. After the co-reg, every thousand leads brought in fifteen thousand dollars on their own. The leads paid for themselves, and every sale on top was pure profit. It made me more aggressive, and more fun, because I could test so much more. Things like that exist in your business. Now you have access to unlocking them."
HERE'S EXACTLY WHAT THAT LOOKS LIKE
• We look for the one tool that would change your math, once we're inside your business.
• When we find it, we plan it: what it does, what it connects to, and what it's worth to you.
• Built and installed, with AI doing the heavy lifting.
• Tested and tuned until it runs like a well-oiled machine.
• Shown to you until it's yours.
Slide 69 · Visual What that looks like
AND HERE'S WHAT THAT DOES
• What used to cost you money starts making you money.
• Growing gets fun again, because you can test so much more.
• You go after opportunities you'd never have risked before, because the downside is covered.
• You reach places no one else in your market can.
• And more of every sale is pure profit.
Slide 70 · Visual What that does
• The co-reg: $80,000 and six months, before AI.
• Custom software through a developer: tens of thousands, and months, with no promise it comes back right.
Value: $10,000
Slide 71 · Hold The value
Spoken: the Home Business Agency. The programmer who never quite got it: $15,000, another $15,000, about $60,000 before Daegan stopped. "Now none of that costs you a dime. We iterate until it works." Daegan: the real value is well above $10,000; say so out loud.
The Meeting That Changes Everything$20,000
Your Story, Told to Sell$15,000
Your Automated Website Conversion Machine$10,000
Automatic Repeat Business$9,000
Unstoppable Traffic$6,000
Found Money$10,000
The Million Dollar Maximum Leverage MastermindPriceless
+ Your Command Center$3,500
+ Access to Game-Changing Custom Solutions$10,000
Total value$83,500
Slide 72 · Visual Everything, with the bonuses
"And all of this is for the same investment as before. You get two huge advantages. One makes your business better every time you look at it. The other: in most industries, no one's looking for unique solutions to their problems. You'll have us there to do that with you. This is a game-changing moment. If it were me, I'd say yes."
All of it. The same investment. The first five.
Best
$7,497
All of it, built together. Two months of the mastermind free.
Better
$3,997
The two meetings, plus your story, your website, and repeat business, built together. Two months of the mastermind free.
Good
$1,997
We meet, just like Jamon. First month of the mastermind included, then $497 a month. Cancel anytime.
Max 11 new clients a month, Better and Best combined
Slide 73 · Visual The first five
"We'll timestamp everything."
Let's do some simple math.
Slide 74 · Text Simple math
"Let me do some simple math for you. There are some easy slam dunks here."
STEP 1
Slide 75 · Visual From losing money to making money
"Whatever your problem is, we've got the solution. Jim was losing money on every box. A simple fix, and now he's making money on every box."
STEP 2 · NEW MONEY FROM WHAT YOU ALREADY HAVE
Slide 76 · Visual One email
"Finding new ways to make money from what you already have. One email to Jim's customers: ten thousand dollars. Russell Brunson and many other marketers bought ads from me. An email to people who already buy from you is pure profit."
Slide 77 · Visual The full picture
"And several more ways, including some that make a huge windfall. I could go through so much more. From a business that was losing money on every box."
About $20 a day.
Slide 78 · Visual The real decision
"At the end of the day, here's the real decision. What's the risk on a daily basis? About twenty dollars. Here's what I spent twenty dollars on today. I didn't wake up thinking about it, but I spent it. So all you're doing is making a few less frivolous choices, to make the choice right now. Twenty dollars today, versus these outcomes happening over and over again. There's nothing to lose. Is this future worth twenty dollars?" Update the store run with whatever was actually bought that day.
Where we started.
"I just trusted Jimmy. In two two-hour calls, he did what would've cost me twenty grand and months with an agency. Now I'm booked. I'm running radio ads. I'm doing things at a scale I never thought I'd hit."
— Jamon, Jack of All Trades
Slide 79 · Visual Where we started
"Remember Jamon. Twenty thousand dollars of value, in his words. In a couple of months he went from struggling to booked out six months, with a brand new website and a business he can actually handle. He wasn't sure about Jimmy at first. He's damn sure now." The testimonial format to use everywhere.
Real photograph: a crossroads with a single wooden signpost pointing two ways. No labels.
Slide 80 · Visual The crossroads
"There are two ways we can go, right here, right now. This is that moment, the most critical one. You can say this is good, and tell yourself you're going to go home and do some things. Maybe you will, maybe you won't. You know you. Or you can say, let's do this today. Because tomorrow is one lost day, and tomorrow this might not be here. You might walk away and regret it. I've had people do that: come back running, emailing, 'Can I still get in? I walked out, and I regretted it.' I've done it myself. Are you going to do that? Or are you going to do what I learned to do when great things come in front of me, and make the right choice? The choice that's going to change your business. We're here to help."
Slide 81 · Visual An asset that keeps growing
"You can build an asset that looks like this, and have all these new choices available to you. Keep it, or sell it and have plenty of money."
Now is the moment.
Slide 82 · Text Now is the moment
"What you've got to realize right now is that this is that moment. I'm going to tell you to take the leap. Do it no matter what. Make this happen. Because I know what will happen. I know what I can do. I know what I will do."
The time is now.
Email me · Subject: I'm in
Before this month's 11 spots are gone.
Slide 83 · Visual The last slide (the ask, merged)
"Let me help. Tell me why you think this works. If I don't think it's going to work, I'll tell you. Give yourself the chance for me to tell you yes, before it's not there anymore. Once we fill the spots, it is what it is. Let's go."
After the offer
The End Of The Night
Both of these are options, not commitments.
They can be mentioned at the very end, after the offer, or simply sent as emails after the event.
Possible Mention: How To Become A Business AI Recommends
The one loop left open on purpose. "You thought we forgot that part, didn't you? We didn't. Check your email when you get home. The steps are waiting for you."
Possible Free Gift: Four Rules For Using AI
Never let it pick. It's great at options and bad at choosing. Always ask for ten, and choose yourself.
Never start from scratch twice. Write your business out properly once, and paste it in every time.
Never trust a number it hands you. Anything you can check, check.
Set apart, slowed down: bad output is the tool showing you exactly what you didn't tell it. Fix it once, and it stays fixed.
Moved here from Belief 8 so the three roads flow straight into the offer. Can be sent after the event whether or not it's mentioned in the room.